Marketing Monday Archives - Page 5 of 16

Category Archives: Marketing Monday

Marvel will announce an all-new “Thundering” title on The View

Posted on July 14, 2014 by Brett

Marvel is again taking advantage of its Disney family and have sent out a release that they’ll be announcing their “latest explosive” title on The View, Tuesday July 15 at 11am EST.

The View is a live, one-hour daily talk show from ABC and features Whoopi Goldberg, Sherri Shepherd and Jenny McCarthy. It’s the original forum in which real women discuss everyday issues, share their opinions and engage in colorful conversations. A perfect form to announce a new comic book series (though Whoopi has admitted being a comic book fan). The show airs in ABC, which is owned by Disney, which also owns Marvel.

Marvel actually hasn’t had the best luck spotlighting their comics this way. On a previous show, the talk went into DC Comics characters, on another show, The Chew, which is also on ABC talk went from Marvel to DC characters as well. We’ll see if the hosts of The View have got their talking points down this time and don’t plug the competition.

Marketing Monday: Who is the Top Dog on Facebook?

Posted on July 7, 2014 by Brett

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 171,302 individuals total, a 0.63% increase. That ends the slowing of growth from previous weeks.

Of note, Image has combined two of their pages, giving themselves a nice boost in total likes and rank this week.

Movement has also increased for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

Marvel continues to sit on top with the regular cast of characters rounding out the top five.

Magnetic Press is on top this week, followed up by Thrillbent. The top five is made up of a blog, publisher, and a store. As usual, this is the category that shifts the most.

Also this week, below is the top posts from the last seven days.

Facebook Fandom Spotlight: Snowpiercer and Transformers: Age of Extinction Part 2

Posted on June 30, 2014 by Brett

Today is the release of part two of my study, using Facebook likes, to see what the impact pre and post opening of a movie is.This past weekend saw the opening of two films of interest to comic fans. Snowpiercer is based on the graphic novel of the same name, and was in limited release, while Transformers dominated the box office with Transformers: Age of Extinction.

The study looks at the various terms in Facebook in the United States. Compared to last week Snowpiercer saw growth mostly in the United States, and particularly among women who increased four points.

Transformers: Age of Extinction opened number one at the box office and according to reports with 64% of the audience as men. The term for the movie is 61.29% male, the same as last week, and Transformers is around 58%. Pretty close to what came out opening weekend, and keeping up the record of the two statistics being pretty close for what we’ve looked at. The biggest change for the stats in general is a gain of about 1 million people for Age of Extinction, most of which were outside the United States.

Below is the statistics from the previous week, and this week’s statistics as well.

Marketing Monday: Who is the Top Dog on Facebook?

Posted on June 30, 2014 by Brett

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 129,043 individuals total, a 0.52% increase. That continues to slowdown of growth we’ve seen over the past few weeks.

Movement has also slowed for pages as far as changing their ranks. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

Marvel continues to sit on top with the regular cast of characters rounding out the top five.

As usual, the percentages is where the most change has happened. Newcomer Farrago Comics is on top this week.

Also this week, below is the top posts from the last seven days.

Facebook Fandom Spotlight: Snowpiercer and Transformers: Age of Extinction

Posted on June 23, 2014 by Brett

This coming weekend sees the opening of two films of interest to comic fans. Snowpiercer is based on the graphic novel of the same name while Transformers gets a new movie entry with Transformers: Age of Extinction.

This week I thought it’d be interesting to see how the opening week impacts the Facebook page growth and stats for each. We’ll then return next week and see how these pages changed and how they compare to the opening weekend audience breakdown. In this case, I’ve included every major term for Transformers movies.

Marketing Monday: Who is the Top Dog on Facebook?

Posted on June 23, 2014 by Brett

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 156,669 individuals total, a 0.59% increase. That’s a pretty big drop compared to the previous week.

There was some decent movement from the previous week. We have a new addition to the list, Medikidz, who enters in at #40. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

Marvel continues to sit on top with the regular cast of characters rounding out the top five.

ComicBook.com is still on top, with Oni Press moving into second. Titan Comics moves into third, and Denver Comic Con is still going strong after last week’s show. ComicBlitz hasn’t launched, but hangs on to the five spot.

Marketing Monday: Who is the Top Dog on Facebook?

Posted on June 16, 2014 by Brett

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 216,031 individuals total, a 0.81% increase. That’s back down to normal levels, compared to last week’s increase due to Wizard’s consolidating its fanpages into one page to rule them all.

There was some slight movement from the previous week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

Marvel is back on top with the usual suspects following up for the top five.

ComicBook.com is back on top with their paid advertising with ComicBlitz holding on to second. Denver Comic Con moved up to third, as the convention as this past weekend.

Marketing Monday: Who is the Top Dog on Facebook?

Posted on June 9, 2014 by Brett

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.

Overall, the pages continued to grow, this week gaining 360,206 individuals total, a 1.37% increase. That’s a large increase from the previous week, but that comes from the consolidation by Wizard of its Facebook pages, into one page to rule them all. Overall, the total likes increased by about 240,000 individuals.

There was some slight movement from the previous week. I’ve added arrows next to what has increased in ranking. Hopefully it makes sense.

Marvel has dropped to the second spot, and Wizard World is on top for the week. Wizard combined their pages into one overall page, so this isn’t straight growth.

As usual, the percentage changes is where we see the most movement. Wizard World is in the top spot, with ComicBlitz dropping to second. ComicBook.com is in third with Monkeybrain and Magnetic Press rounding out the top five.

Facebook Fandom Spotlight: Comic Fans and Politics

Posted on June 2, 2014 by Brett

Work is underway for the 2014 elections for the Senate, House and more. We’ll be tracking how comic fans break down in the political spectrum throughout this election year. It’s around the first of the month so I again dove into Facebook to figure out how it all shakes out and what has changed since last month’s statistics.

For these stats, I used the terms I’d normally use to determine other demographic breakdowns of comic fans. Facebook also provides the ability to break down those stats into convenient groups as far as politics which I have used. However, Facebook is now providing even more data including voter registration and donation habits.

According to Facebook 9.6 million “comic fans” are “active” politically in the United States, that’s 400,000 more than the previous report. This breaks down further into 5.4 million men (56.25%), and 4 million women (41.67%). Men have made all the gains. That also makes political active “comic fans” 19.50% of the individuals active politically which account for a little over 49 million of the 180 million individuals in the United States.

Party affiliation is pretty clear as folks can indicate a party or none (which I assume is what the non-partisan stat is). The non-partisans make up the majority of comic fans with 48.53%, liberals are 26.47% of comic fans and 25% of comic fans or conservative. Both conservatives and liberals gained percentage wise from the previous report.

Further breakdown of gender when it comes to party affiliation:

Conservative: 55.88% men, 44.12% women
Liberal: 55.56% men, 44.44% women
Non-Partisan: 59.09% men, 39.39% women

According to Facebook, just under 1 million comic fans have donated to a liberal or conservative cause and there even is some overlap of about 80,000 individuals. For “comic fans” the conservative are a bit more likely to donate than those interested in liberal causes.

Next up is voter registration. Not shockingly Democrats have a slight edge (voter registration is a strong point of the party) and make up 49.38% of those registered, only a few percentage points more than Republicans who account for 47.20%. Below is the raw data for these stats.

We’ll keep watching to see how the political winds might be reflected through this.

Marketing Monday: Top Comic Apps

Posted on June 2, 2014 by Brett

It’s Marketing Monday here at Graphic Policy and we’re still tracking various comic apps, how they rank up against each other, and the general app population.

For this report, I felt it best to focus on Wednesday of the previous week, since that should be the busiest day of the week for apps since its new comic day. This report also focuses on the ranks in the United States. I’ll eventually look at the entire week down the road and expand the location. I also wanted to look at the gross income for the apps, so apps included are those where you’d purchase books. So apps like comiXology’s offerings would be included, but Marvel’s AR app isn’t.

This is the fourth week since comiXology removed the ability to make purchases directly through the iOS device as well as use Google’s function.

While comiXology has dropped in in its downloads, and Marvel and DC increased in their rankings in the iOS book category, their overall rank in applications haven’t increased to anywhere near where comiXology was. ComiXology’s possible loss hasn’t translated to massive gains by others.

Over time, it’ll be interesting to see if comiXology moves up in rank for Amazon as the company comes in more under their fold.

iOS