Tiny Onion has hired social media and comic book expert Sami DeMonster as Community Manager in the team’s expansion, which has also included promoting Eric Harburn to Director of Narrative & Editor-in-Chief and a number of recent hires. Seasoned industry veteran Harley Salbacka has been promoted from Community & Events Manager to Events & Libraries Manager.

DeMonster will be in charge of communicating with Tiny Onion’s growing fanbase and expanding the production house’s social footprint. She will run the company’s social media accounts and will be producing original content for their channels, including making weekly New Comic Book Day videos in collaboration with popular Los Angeles comic book store Revenge Of, as well as covering Tiny Onion’s activities at conventions and events. She will also be overseeing community management for the production house, engaging with fans online. 

DeMonster’s extensive background in content creation, strategy, and journalism includes collaborations with many major comic book publishers, including DC, Dark Horse Comics, Image Comics, BOOM! Studios, Vault Comics, DSTLRY, Mad Cave Studios, and creators such as Tynion, Tini Howard, Babs Tarr, Patton Oswalt, Jordan Blum, Stephanie Phillips, Jeff Lemire, Melissa Flores, and Dan Quintana. With an emphasis in comic book and horror coverage, she has cultivated an online community with over 30,000 followers on Instagram, and 40,000 followers on TikTok, with over 1 million likes. She has also partnered with e-commerce giant eBay on social media content, collaborating with their team at New York Comic Con and other events. 

Last year, DeMonster hosted Revenge Of’s globally streamed “Comic Creator Couch Party,” sponsored by Dark Horse Comics and streamed worldwide, which featured interviews with stars like Oswalt and Blum, Nathan Fillion and Heath Corson, Brian Michael Bendis, Kelly Sue DeConnick, Hannah Rose May and Utkarsh Ambudkar, Gerry Duggan, and more. In addition to video content, Sami is an editorial columnist for DC.com; among her many articles, she recently wrote a guide to the world and characters of Tynion and Álvaro Martínez Bueno’s The Nice House series timed to DC’s Vertigo relaunch. 

DeMonster got her start in the industry working at her local comic book shop before collaborating with BOOM! Studios in 2023 as a freelance Content Creator, best known for being their “New Comic Book Day” host. She has been covering Tynion and artist Werther Dell’Edera’s hit series Something is Killing the Children for BOOM! Studios since 2023 and is an expert on the Slaughterverse; for the last couple years, she has been the Slaughterverse panel moderator for BOOM! Studios at conventions like San Diego Comic-Con, New York Comic Con, and C2E2.

Tynion and DeMonster have collaborated for several years, inclusive of her work on Something is Killing the Children (SIKTC). In the last year, she has not only partnered with Tiny Onion to create videos about their titles for New Comic Book Day on a weekly basis, but has also shared deep dives on their comics and collections on her channels. She has also hosted several of their panels at conventions and produced short-form video content at events.

Harley Salbacka, the previous Community & Events Manager, has been promoted to Events & Libraries Manager. With the success of Tiny Onion’s convention programming and the Corpse Tour (the global Exquisite Corpses comic book tour with Tynion and the Corpse Crew of creators), the team will be expanding their event footprint; Salbacka will be managing Tiny Onion’s expansion of events and in-person programming even further. In addition to events, Salbacka will also take the lead in launching Tiny Onion’s first ever Libraries program. She will be working alongside librarians to bring Tiny Onion’s titles to more readers, making their books more accessible to the public. 

During Salbacka’s fifteen years working in all facets of the comic book industry, she has gained extensive knowledge of collaborating with librarians. Salbacka started her comic book journey by running one of Los Angeles’ premier comic book shops for five years. She then worked for Humanoids as their Sales & Marketing Representative before moving to BOOM! Studios, where she rose to Sales Lead, handling not only their library market, but also their book and digital market needs, as well as running their booth at San Diego Comic-Con. She managed BOOM! Studios’ library market and ran their booths at the American Library Association (ALA) conference during her time at the company.

“I’m excited to be working with the library market again,” said Salbacka. “Libraries are one of the most important institutions in keeping literacy and comics alive in communities. I’m excited to see what cool things Tiny Onion and librarians will do together!”

“I’ve always admired Harley’s deep understanding and dedication to libraries,” said Tynion. “She has helped Tiny Onion reach new audiences at conventions and our events, and we’re excited for her to help us grow within the library space. We’re so grateful to librarians for the essential work that they do, and we’re looking forward to working with them to make Tiny Onion’s books accessible to more fans and first-time readers.”

In addition to the hiring of DeMonster and the promotion of Salbacka as well as Harburn to Director of Narrative & Editor-in-Chief to reflect their expansion into the multimedia space, Tiny Onion has also recently brought aboard Bryce Gold as Operations Manager for Publishing, Casey Gonzalez as Director of Multimedia Development for Animation, Andra Hermann as Operations Manager for Communications, and Dylan Todd as Senior Designer.