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Baltimore Comic Con 2013: Honest Tea Co-Founder Seth Goldman to Appear

Seth GoldmanBaltimore Comic-Con is welcoming Honest Tea co-founder Seth Goldman for his only comics event appearance of the year as he talks about his new book, Mission in a Bottle: The Honest Guide to Doing Business Differently-and Succeeding. Co-written by Barry Nalebuff and drawn by Sungyoon Choi, Mission in a Bottle tells the story of how two guys attempted to launch a mission-driven business that offered a healthier tea, taking it from brewing tea in their spare time to a multi-million dollar business sold in more than 100,000 outlets worldwide. It’s both an innovative non-fiction comic and a funny, insightful business book.

Mission in a Bottle

Goldman will appear Sunday morning at 11 am in Room 305 to talk about the making of the book, the uses of nonfiction comics, and secrets of entrepreneurship in a panel moderated by The Beat and Publishers Weekly’s Heidi MacDonald.

Goldman was profiled this week in the Washington Post, to discuss his many charitable activities and plans to start a business that offers healthier food. A resident of Bethesda, MD, Goldman is also the co-founder of Bethesda Green, a local sustainability initiative in Honest Tea’s hometown. Bethesda Green has installed dozens of recycling bins in Bethesda, helped create a program for restaurants to convert their grease waste into biodiesel, and created Maryland’s first green business incubator.

Mission in a Bottle was published this week by Crown Publishing and is available in bookstores everywhere.

The Harvey Awards are also pleased to welcome Honest Tea as a Gift Bag sponsor.

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Categories: Random

Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker

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  1. HYPE ALERT: Baltimore Comic-Con, Seth Goldman and Honest Tea — The Beat - September 6, 2013

    […] world. As part of that on Sunday morning at 11 am I’ll be interviewing Honest Tea co-founder Seth Goldman about the book and […]

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