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Ashes Isn’t the First Kickstarter Project to Offer Retailer Incentives

It’s great to see Publishers Weekly cover Kickstarter and Alex de Campi & Jimmy Broxton’s Ashes.  It’s an interesting project and I myself chipped in $30.  Kickstarter is a crowd sourcing website that allows creators to reach out to the public to raise money for their projects.  It’s become a democratic publishing engine that relies on consumers to vote with their pledges and dollars.  However in the coverage, writer Todd Allen claimed:

In what appears to be the first of its kind, de Campi has offered a “retailer pack” of the graphic novel: 5 limited edition, numbered hardcover graphic novels (suggested retail price: $30) for $105, which works out to a 30% discount. The offer also includes an “art card” that can be sold immediately and also contains a password to read the digital edition of the graphic novel, which will be serialized at comiXology as the book is being produced. The participating stores will be the only retail locations selling Ashes in 2012.

That’s fantastic except two projects (I found, might be more) beat Ashes by over 3 months when it comes to retailer incentives.  Super by Aberrant Press and The Hero Code by Jamie Gambell both offered incentives for retailers.

Super saw two levels for $200 and $500.

$200 – GROUP/RETAILER PLEDGE #1: 20 copies of the book will be sent to you as well as 20 of the preview books and 20 of the postcards and your name(s) printed in the book’s “thank you’s” section. Also, you’ll get a page of original art (again, first pledged gets first pick).

$500 – GROUP/RETAILER PLEDGE #2: 40 copies of the book will be sent to you as well as 40 of the preview books, 50 of the postcards, your name(s) printed in the book’s “thank you’s” section and 10 of the signed and numbered prints! Also, you’ll get 2 pages of original art from the book (first pledged gets first pick)!!! AND A SPECIAL BONUS: A ONE PAGE AD FOR YOUR STORE OR GROUP OR WHATEVER REALLY (so long as it’s within reason)!!!

The Hero Code offered the following:

$30 – *RETAILER REWARD* – x10 copies of the book, 7 standard cover, 2 JR Variant and 1 wrap around variant, plus a button, print and 5 full collections of trader card sets. Retailers can order more than one set.

Great to see the coverage, even if the claims are wrong.

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Author:Brett Schenker

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science. Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Deputy Internet Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs. In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy. He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea. You can follow him on Twitter @bhschenker


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  1. Kickstarter’s Ashes Isn’t the First Project to Include Retailer Participation « Graphic Policy - December 8, 2011

    [...] the original Publisher’s Weekly article where this incorrect fact was first hatched.  From our article: two projects (I found, might be more) beat Ashes by over 3 months when it comes to retailer [...]

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