IDW and Whatnot are Partnering
IDW Publishing has announced it is joining forces with Whatnot, a live shopping platform that has become popular with collectible collectors.
The official IDW Publishing Whatnot channel is live and will feature weekly live shows co-hosted by Specialty Sales Manager Ryan Balkam and Sales Associate April Vendetti. Featuring Godzilla, Teenage Mutant Ninja Turtles, Beneath the Trees Where Nobody Sees, all IDW DARK releases, and much more, this weekly live show will be a destination for fans wanting to add exclusive comics, signed comics, and much more merchandise to their ever growing collections.
The move is one of many publishers have been doing to increase sales directly to consumers with the distribution system for comics so in flux and up in the air. Others have been the use of crowdfunding platforms, exclusives in their own stores, and more.













