Tag Archives: sun king brewing

Gen Con Renews Official Beer Partnership with Sun King Brewery

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sun king breweryGen Con, the longest-running gaming convention in North America, has announced a renewal of their partnership with Sun King Brewing Company, continuing an uninterrupted relationship that began in 2012. As part of this partnership extension, Sun King will craft the official beer for the historic Gen Con 50, operate an outdoor 21-and-over beer garden during the convention, and provide entertainment on W. Georgia St in Indianapolis.

For Gen Con 50, taking place August 17-20, Sun King will brew a Belgian-Style Golden Ale, available in both cans and drafts at the convention as well as via bar, restaurant, and packaged liquor providers in the Indianapolis metro. Sun King Brewing has created official beers for five prior Gen Con events, including last year’s 20-Sided Rye.

Gen Con 2016: The Way Down Wanderers to Headline Georgia St. Tapping Party

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The Way Down WanderersSave the date for the kick-off of the best Gen Con yet at the Georgia Street festivities on Wednesday, August 3 at 6 pm with Sun King Brewing! The Official Gen Con 2016 beer, 20-Sided Rye, will tap live that evening with more entertainment to be announced soon. To attend the Tapping Party, you must be over 21 years of age. Live music will begin at 6 pm with the headliner, The Way Down Wanderers, in the Gen Con Georgia Street Pavilion.

Equal parts fast-paced and soulful, this five-piece Americana act, The Way Down Wanderers, draws listeners in with energy, originality, and soulful generosity. Playing, performing, and writing together for two years, the Wanderers have built an enthusiastic and fast-growing following. The band’s debut EP, “Path to Follow” and their brand new live EP, “Wellspring” are available wherever music is sold. The band’s first full-length album, produced by Mike Marsh of the Avett Brothers and recorded at Sonic Ranch in El Paso, TX, is scheduled to release on July 15. International Song Writing Competition finalist, “Dead Birds,” is available on Spotify and iTunes.

Entrance to Georgia Street is free and open to the public. The beer garden is open to those ages 21+.

Interactive IntelligenceInteractive Intelligence is taking over Georgia St. in downtown Indy the evening of Friday, August 5! They will be located just steps outside of the Convention Center – next to the Sun King Brewery tent and food trucks. While you’re enjoying the outdoor activities, come try out their interactive dungeon delve! Just for playing, you’ll win a prize! You also can hang out and listen to some cool bands, including The Doubleclicks!

Are you into the latest, cutting edge technology? Think the “cloud” is more than a puffy thing in the sky? Then you are going to want to check out Interactive Intelligence’s PureCloud communications platform. PureCloud is incredibly versatile at connecting you or your customers with the right people. From keeping your gaming group connected via video chat to full Contact Center functionality, PureCloud has something for everyone.

Gen Con 2015 Official Beer Naming Contest

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sun king breweryIt’s time! The fourth annual Naming Contest for the Official Beer of Gen Con, brewed by Promotional Partner Sun King Brewing, is ready for your submissions. Last year, attendees submitted more than 5,000 names with Froth of Khan getting the final attendee vote. This year, make sure to get your names in quickly, as the contest will move rapidly to allow time for canning of the Official Beer. Yes, you may see your name on an Official Gen Con beer! That’s a cool collectible!

The Official Beer of Gen Con 2015 has the following description:

Adventure awaits you in every pint of Sun King’s GOLDEN ALE! Discover surprising depths of lusciousness and an empire of astounding flavor. Fulfill your destiny… Tonight you drink in the royal court of Sun King!

Use this description to help you name the official brew. You can submit your names at this survey link.*

* Due to contest rules, only US residents, ages 21 and older, may submit names.

Gen Con 2013: Gen Con Breaks Numbers

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Gen Con Indy 2013, which took place this past weekend August 15-18 at the Indiana Convention Center, experienced record attendance numbers and unprecedented growth. The weekend turnstile attendance of 159,364 and unique attendance of 49,058, grew the convention 20% from 2012’s record-setting 41,000+ unique attendees. These metrics show continued growth of more than 75% over the past five years.

Adrian Swartout, CEO of Gen Con LLC said:

The Gen Con team is ecstatic about the attendance numbers for Gen Con Indy 2013, but there are also many other successes from this year’s show to share. More than 12,000 gaming and entertainment events occurred at the convention, 360+ companies exhibited, the annual Trade Day doubled in attendance, and Sunday enjoyed record-breaking Family Fun Day attendance. It is hard to believe Gen Con Indy could experience a better year than 2012, but our exhibitors, sponsors, and event organizers guaranteed this was absolutely our best show.

Gen Con Indy accounts for more than $47 million in yearly economic impact to Indianapolis, a figure that has only been surpassed by the 2012 Super Bowl.

Leonard Hoops, President & CEO of Visit Indy, the city’s convention and tourism agency added:

Gen Con continues to experience tremendous growth in Indianapolis. Gen Con LLC leadership really knows their attendees and how to enhance the gaming experience every year, and Indy really knows Gen Con and how to put on a great event. We’re delighted to be the host city through at least 2020 and look forward to many future Gen Cons to come.

Record-setting numbers were not limited to attendance and economic impact. The show’s Co-Sponsors each hosted high-profile events commanding media attention. The first Guinness World Record attempt at a Gen Con Indy was completed successfully by Mayfair Games on Saturday, August 17, when they achieved the world’s largest game of Catan with 922 players. Wizards of the Coast hosted a sold out Night with D&D event, featuring a murder mystery puzzle game. Paizo Publishing’s Pathfinder Special Event filled the Sagamore Ballroom, with actions of one player impacting the games of hundreds of others. Collectively, these three events had more than 2,500 ticketed participants.

Gen Con’s Wednesday Tapping Party for Indianapolis business Sun King Brewing’s official beer of Gen Con Indy 2013, Flagon Slayer, drew more than 2,000 fans to the Wednesday night event on Georgia Street.

Gen Con Indy 2014 will take place at the Indianapolis Convention Center from August 14-17, 2014.

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Sun King and Gen Con Announce Beer Garden for 2013

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Sun King BrewingThere’s one convention I’m always looking forward to, Gen Con! The best four days in gaming has announced this year’s official beer partnership. After the success of last year, Gen Con and Sun King Brewing are creating an all-new beer for Gen Con 2013.

For the first time ever, the event will also feature a 21- and-over beer garden located on Georgia Street. The official beer will also be available for purchase at local restaurants and bars. The goal is to expand the scope and enjoyment for attendees and the people of Indianapolis.

Like last year, fans will again help select the official name for the Gen Con Indy 2013 beer. An official contest will be announced on Gen Con’s Facebook page with more details to follow.

Gen Con 2013 volunteer applications are now open as well.

Interested in volunteering for Gen Con Indy 2013? Signing up is easy! Simply log into your Gen Con account at www.gencon.com (click “Log In” in the upper right corner of the page), hover your mouse over the “Volunteer” header, and click “Volunteer Application”.

Complete the application, update your contact information (which will also update your Profile page), and review the volunteer policies and medical waiver. Applications will be reviewed in May, and you will receive an email if yours has been accepted. We look forward to working with you this year! Our volunteers’ effort and enthusiasm are truly a secret ingredient to the success of Gen Con Indy!