New York Comic Con is getting a boost of high-tech when it comes to their badges courtesy of ShowClix. The goal is to lessen any in-event queuing, something conventions as a whole are notorious for. When it comes to a large-scale event such as this that can be especially important. The new technology will also allow data collection which will allow ReedPOP, the show’s organizers, to make actionable decisions based on what’s collected. Real world usage and data feedback may replace anecdotal experiences. The data returned has the ability to change convention center usage in future years including placement of booths, attractions, or generally traffic flow.
For 2018, ShowClix has introduced greater integration with the badges. Anything NYCC attendees purchase through ShowClix or its integrated partners at the event will be tracked on their admission badge; pre-purchased merchandise, autographs, and other add-ons will all live within the attendee’s badge. For fans, this means eliminating the need to carry separate printed proofs-of-purchase on event day which will reduce time spent in on-site queues. For exhibitors, this translates to the collection of valuable attendee data, providing insight into their on-site activities.
This type of technology has already been put to good use at previous events. RFID has helped improve entry procedures and security as far back as 2013. In 2016, this technology was used to help eliminate unauthorized resale of tickets.
This is the sixth consecutive show that ShowClix has worked with ReedPop and have developed solutions to revolutionize the ticketing, admissions, and event-day experiences at NYCC.