Tag Archives: peanuts worldwide

Sony Gets Majority Stake in Peanuts in $457 million Deal

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Peanuts

Sony is paying quite a few Peanuts to gain more stake in Charles M. Schulz‘s beloved Peanuts. Sony Music Entertainment already has a 39% stake in the property and have entered into an agreement with WildBrain to indirectly acquire the 41% stake it has in Peanuts Holdings LLC.

Sony Pictures Entertainment and Sony Music Entertainment will pay WildBrain about $457 million for their 41%. That gives Sony 80% of Peanuts Holdings LLC while the family of Charles M. Schulz will continue to own the remaining 20%. The management of the business will be handled by Peanuts Worldwide, a subsidiary of Peanuts Holdings LLC. With the 80%, Peanuts Holdings LLC and Peanuts Worldwide will become a consolidated subsidiary of Sony.

WildBrain will use the deal to eliminate 100% of its debt and focus on growing its Strawberry Shortcake and Teletubbies franchises and invest in content. It will also remain a partner of Sony’s producing Peanuts content and managing the Snoopy YouTube channel. It will also be the exclusive licensing agent for consumer products in all current territories across across Europe, the Middle East, China, and Asia Pacific (excluding Japan, Australia and New Zealand). It will also operate an exclusive production studio for new Peanuts content including a previously announced animated film.

Peanuts debuted on October 2, 1950 by Charles M. Shulz in seven newspapers and went on to become a classic beloved property. At the time of his death in 2000, Peanuts ran in over 2,600 newspapers with a readership of roughly 355 million across 75 countries and has been translated into 21 languages. It has spun out into television specials, toys, comics, and so much more.

The deal s subject to certain closing conditions as well as regulatory approvals.

SDCC 2025: Cryptozoic reveals its Peanuts Exclusives

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Peanuts Worldwide and Cryptozoic Entertainment have announced the release of Peanuts Playpaks: 75 Years and Peanuts: The Doctor Is in card game, as well as two exclusive Peanuts Playpaks packs and an exclusive Promo Card, at San Diego Comic-Con, July 24-27.

To celebrate the launch of the game, Cryptozoic will have a life-size The Doctor Is in booth to provide a memorable photo opportunity for SDCC attendees. In addition, the first 300 copies of the game sold at Booth #115 will be packed inside an exclusive 75th anniversary box sleeve.

The first Peanuts Playpaks set features trading cards that focus on playful activities and commemorate 75 years of the beloved characters created by Charles M. Schulz. The two exclusive Convention Packs at SDCC each include six cards. Fans who purchase both get nine Foil/Activity Cards, one Sticker Card, one Standee Card, and one Temporary Tattoo Card.

All purchases of Peanuts products at Cryptozoic’s booth will include Promo Card P4, while supplies last.

Peanuts Playpaks: 75 Years celebrates the milestone year for the characters. Each 5-card pack includes Base/Color It, Foil/Activity, Sticker/Puzzle, and Standee, Scratch ’n’ Sniff/How to Draw, or Temporary Tattoo Cards. The iconic and memorable images on the cards are designed to appeal to Peanuts fans of all ages.

Peanuts: The Doctor Is in is a card game that takes inspiration from the comic strips in which Lucy Van Pelt offers less-than-useful advice from her psychiatric booth. In each turn of the game, one player takes the Charlie Brown standee and plays a Problem Card asking for advice. The other players take on the role of Lucy, responding with Advice Cards featuring memorable comic strip panels that offer entertaining solutions to the problems. The Charlie Brown player selects the Advice Card that they feel best responds to their problem.