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Aquaman Wins the Weekend Box Office and #1 Worldwide

Posted on December 24, 2018 by Brett

Aquaman won the weekend box office hitting the lower end of expectations and earning an estimated $67.4 million over the three-day weekend. When you add in the $4.7 million from the Amazon Prime showings from the previous weekend it stands at $72.1 million domestically. It’s expected to earned around $105 million over its five days which ends on Christmas.

The film received an “A-” CinemaScore from opening day audiences and played to an audience that was 55% male and 58% aged 25 or older. It also has an 86% rating on RottenTomatoes from the audience as of this writing.

The film was #1 worldwide adding $91.3 million from overseas and 70 markets. Its international total now stands at $410.7 million bringing its worldwide total to $482.8 million. The film is tracking higher than previous DC Universe films driven by the foreign box office. It still has to open in Australia, Italy, and Japan which opens February 8.

In second place was Mary Poppins Returns which earned an estimated $22.2 million and is looking to bring in about $31 million over the five days. This is about expectations and the film received an “A-” CinemaScore and an audience that was 59% female with 61% of the opening crowd aged 25 years and older.

Internationally the film earned an estimated $20.3 million from 17 markets. The film expands further next weekend into Mexico, Denmark, Finland, Norway with more in early January, Australia and Russia, and February debuts in Japan and South Korea.

In third place was Bumblebee which brought in $21 million over the three days. That again is expectations and the film should do well due to strong reviews. It’s expected to bring in about $32 million over the five days. The film received an “A-” CinemaScore.

Internationally the film opened in 38 markets with an estimated $31.1 million. Next week the film expands into 17 more markets including France, UK, Brazil, Korea, and Spain. In January it opens in China. It then opens March 22 in Japan.

Spider-Man: Into the Spider-Verse dropped to fourth with an estimated $16.7 million to bring its domestic total to $64.8 million. The second weekend dip was 53% which is a bit higher than expected but it also has a lot of competition. The film opened in China debuting at #1 with an estimated $26.1 million. Worldwide the film brought in $38 million internationally and its foreign earnings now stands at $64.8 million. The film opens in Mexico and Italy December 25, Brazil on January 10, and Japan on March 28.

Rounding out the top five was The Mule which added $9.5 million to its domestic total to bring that to $35.6 million.

In other comic films…

Once Upon a Deadpool came in at #17 for the weekend dropping from the previous #11. It added $775,000 to its total which stands at $5.7 million. At the foreign box office the film has earned $993,967. Those totals are being added to the original film’s totals.

We’ll be back in an hour for a deeper dive into this year’s comic adaptations.

Where the Data Ranks 2018’s Comic Book Films. Spider-Verse Sets a Record While Aquaman Dominates Internationally

Posted on December 17, 2018 by Brett

Comic film adaptations are big dollars and we track how they do each week to see trends and what’s working and what’s not.

2018 is shaping up to be a record setting year for comic film adaptations. It looks like it’ll top 2017’s record year and then some. Currently, comic adaptations have earned $2.207 billion domestically, $3.799 billion internationally, $6.006 billion worldwide, with a “profit” of $4.794 billion. That’s off of 10 films. 2017, with 16 films, saw domestic earnings of $2.365 billion, international earnings of $3.755 billion, worldwide earnings of $6.120 billion, and “profits” of $4.442 billion. 2018 still has Aquaman opening domestically and expanding internationally. That film along with the recent release of Into the Spider-Verse will combine easily for another billion at the box office.

The end of the year is looking pretty good for comic adaptations so far. Spider-Man: Into the Spider-Verse brought in an estimated $35.4 million for the largest three-day animated opening in the month of December.

The film is receiving universal praise from critics and fans with a “A+” CinemaScore from opening day audiences. The audience was 63% male with 41% aged 25 or older.

Internationally, the film brought in $21 million from 44 overseas markets for a worldwide total of $56.4 million on a $90 million budget.

This past weekend Venom didn’t chart but earned about $100,000 domestically and $1 million internationally over the week. The film now stands at $212.8 million domestically and $639.9 internationally for a worldwide total of $852.7 million. There’s a chance the film will become the highest grossing “Spider-Man” film before its run is done and make it into the top ten superhero films of all time. The film also shows that budget isn’t everything. It has the best return in multiplier when it comes to budget for a comic film of 2018, so far. With 8.53x it beats Avengers: Infinity War‘s 6.83x and 6.73x for Black Panther.

With a budget of just $100 million, the film is quite profitable and another success for Sony’s Spider-Man franchise which previously earned on average $318.8 million domestically, $488.4 million internationally, and $807.2 million worldwide. The film is likely to be the second worst performing Spider-Man related film domestically for Sony but first currently internationally. The difference is the budget is almost half the other films allowing for a healthy profit. The film is leaning heavily on the international market where it has earned 75.04% of its earnings compared to 62.65% for other Spider-Man films.

Aquaman continued its strong foreign performance where it added 42 markets and brought in an estimated $126.4 million for an international total of $261.3 million. It still has to open in France, South Korea, Germany, Spain, Australia, Ital, and Japan which will go into February 2019.

On Saturday night the film earned an estimated $2.9 million from a single paid sneak preview from 1,225 theaters in North America.

Deadpool 2‘s Once Upon a Deadpool came in at #11 and brought in $2.6 million. This PG-13 re-release will be added to the total for Deadpool 2 which stands at $322.3 million. It was also released in 12 international markets where it brought in about $1 million.

Ant-Man and the Wasp didn’t chart for the weekend but still earned about $25,000 internationally over the past week. It now stands at $216.6 million domestically, $406 million internationally, and $622.7 million worldwide.

The film has not only passed the original domestically (both adjusted and not-adjusted for inflation) but it also has passed it internationally. The film should keeping adding dollars to its total for the next month and is above $100 million over the original. The sequel has a budget of about $32 million more than the original so it’ll need to that to even out profitability.

Avengers: Infinity War gained some dollars. Avengers: Infinity War added about $13,000 to its international earnings.

Here’s where this year’s comic films stand as far as the actual numbers.

Total Domestic Gross: $2.207 billion
Total International Gross: $3.799 billion
Worldwide Gross: $6.006 billion
Total Reported Budgets: $1.187 billion
Total “Profit”: $4.794 billion

Average Domestic Gross: $220.7 million
Average International Gross: $379.9 million
Average: Worldwide Gross: $600.6 million
Average Budget: $131.9 million
Average Profit: $468.7 million

Below is where the films released stand when it comes to being compared to this year’s averages. Those in green are above average while those below are red.

Spider-Man: Into the Spider-Verse is First with December’s Largest Animated Opening

Posted on December 17, 2018 by Brett

The film is receiving universal praise from critics and fans with a “A+” CinemaScore from opening day audiences. The audience was 63% male with 41% aged 25 or older.

Internationally, the film brought in $21 million from 44 overseas market for a worldwide total of $56.4 million on a $90 million budget.

The film’s success may throw a wrench into Aquaman‘s plans with the films likely cutting into each other’s audiences. That film opens this coming weekend where it has tough competition between SONY’s take on Marvel’s hero and Bumblebee.

In second place was The Mule which opened with an estimated $17.2 million on a $50 million budget. It received an “A-” CinemaScore with a 54% male audience and 88% over the age of 25.

In third place was Dr. Seuss’ The Grinch with an estimated $11.58 million after six weeks. It’s close to $240 million domestically with $133.4 million internationally after its $23.3 million overseas this past weekend.

In fourth place was Ralph Breaks the Internet which dropped from last week’s first. It earned an estimated $9.58 million to bring its domestic total just shy of $155 million. Internationally it added $7.9 million to bring that total to over $285 million. It opens in Japan and Hong Kong next weekend with more markets yet to open.

Rounding out the top five was Mortal Engines. The $100 million production earned just $7.5 million domestically. Bad reviews, a “B-” CinemaScore, and a confusing marketing is creating a massive failure. The audience was 55% maes and 64% were aged 25 or older. Internationally the film added 11 markets and brought in $11.5 million for a total of $34.8 million. Disaster is the word you’re looking for.

Aquaman continued its strong foreign performance where it added 42 markets and brought in an estimated $126.4 million for an international total of $261.3 million. It still has to open in France, South Korea, Germany, Spain, Australia, Ital, and Japan which will go into February 2019.

On Saturday night the film earned an estimated $2.9 million from a single paid sneak preview from 1,225 theaters in North America.

The movie opens this coming weekend where it’ll have to compete with Bumblebee which makes its fight to be first more difficult. There’s numerous films competing for the same audience this coming weekend.

We’ll be back in an hour for a deeper dive into this year’s comic adaptations.

Ralph Rules for a Third Weekend While Aquaman Rocks China

Posted on December 10, 2018 by Brett

Ralph Breaks the Internet ruled the weekend again for the third weekend in a row bringing in an estimated $16.1 million that brings its domestic total to $140.9 million. Internationally the film earned $18 million to bring that total to $258.2 million after it debuted in Spain.

In second place was Dr. Seuss’ The Grinch repeating in that spot. It earned an estimated $15.2 million to bring its domestic total to $223.5 million. Overseas the film added $25.9 million to bring its international total to $98.9 million and global earnings to $322.4 million.

Repeating in third was Creed II which added an estimated $10.3 million to its domestic total to bring that to $96.5 million. It also brought in $5.2 million from overseas bringing that total to $23.2 million.

Fourth place was also a repeat with Fantastic Beasts: The Crimes of Grindelwald adding an estimated $6.8 million to its domestic total to bring that to $145.2 million. It added $22 million to its international box office to bring its global total to $568.5 million.

Rounding out the top five was another repeat, Bohemian Rhapsody which earned an estimated $6 million to lift its domestic total to $173.6 million. Overseas it earned an estimated $29.2 million to bring that total to $423 million and a worldwide total nearing $600 million.

Aquaman debuted in China two weeks ahead of the domestic release where it earning an impressive $93.6 million. That’s 85% of the total market share for the weekend in China and is the the studio’s largest opening weekend ever in China and the largest industry opening in the market in December. It expands internationally next weekend with 40+ more overseas market including the UK, Russia, Mexico, and Brazil.

This weekend also early screenings of Spider-Man: Into the Spider-Verse and Bumblebee though neither has seen numbers released. This coming week sees Spider-Man: Into the Spider-Verse open in 3400+ locations, likely taking first place, as well as Once Upon a Deadpool, the PG-13 version of Deadpool 2, which opens in around 500 locations beginning Wednesday.

In othe comic adaptation news…

Venom came in at #17 improving one spot from the previous weekend with an estimated $305,000 to bring its domestic total to $212.7 million.

We’ll be back in an hour for a deeper dive into this year’s comic film adaptations.

Once Upon a Deadpool has Zero F’s Given

Posted on November 19, 2018 by Graphic Policy Team

On December 12, Deadpool 2 is back in theaters with zero F’s given To kick off the holiday season audiences of almost all ages will soon be able to enjoy the Merc with the Mouth’s reimagining of Deadpool 2 filtered through the prism of childlike innocence.

Fred Savage will join Ryan Reynolds in new scenes for Once Upon a Deadpool in an homage to Savage’s starring role in the 1987 bedtime-story classic The Princess Bride.

For every ticket sold, $1 will go to the charity Fudge Cancer – previously known as Fuck Cancer, who have graciously changed their name to be more PG-13 friendly for the 12 days of Once Upon A Deadpool’s release.