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G.I. Joe Laces Up with ASICS for GEL-LYTE III Shoes Plus More from New Era and Hex

Hasbro has announced a collaboration with footwear brand ASICS to create all-new colorways inspired by two fan-favorite G.I. Joe characters: Storm Shadow and Snake Eyes. The special edition GEL-LYTE III shoes and coordinating apparel and accessories from New Era and Hex will be available exclusively at Foot Locker stores worldwide February 22, 2019.

The line is inspired by an epic chapter in the G.I. Joe lore: the rivalry between Storm Shadow and Snake Eyes.  Once brothers in arms as part of the Arashikage Clan, they find themselves on opposing sides of the struggle between G.I. Joe and Cobra. Now Storm Shadow and Snake Eyes each adorn their own GEL-LYTE III shoe designed by world renowned pop artist Anderson Bluu. Uncompromising on style and comfort, the GEL-LYTE III boasts iconic and innovative design that wouldn’t be complete without the split tongue and ASICS’ famous GEL technology cushioning; a silicone-like material that effectively absorbs shock and protects the feet from high-impact strikes. 

The black Snake Eyes model features a crystal rubber outsole with a discovery element, premium emblem and reflective detailing with black leather; the model is elevated and modernized with custom art on the insert. The white Storm Shadow model features a crystal rubber outsole which masks the character beneath while the premium emblem detailing grounds the model in the story. Through the intertwining of story and design aesthetic the model is elevated and modernized with custom art on the insert. On the bottom of both shoe models is an iced outsole revealing Zartan – a shadowy figure who plays a key part in the Snake Eyes and Storm Shadow story. 

The ASICS x G.I. JOE shoes will be sold exclusively at FootLocker.com and select POP by Foot Locker doors because Knowing is Half the Battle.

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