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KAYOU + Hasbro Unveil New My Little Pony Cards to Collect, Play, and Connect

Posted on October 7, 2026 by Graphic Policy Team Leave a comment

KAYOU came to the U.S. with a promise to be “Here for the Superfans.” One year after making its stateside debut at New York Comic Con, China’s No. 1 trading card company is returning alongside Hasbro, a leading games, IP and toy company, with new My Little Pony cards and fan experiences that bring collecting, art, storytelling and play together.

The celebration extends well beyond the convention floor with three new releases for U.S. fans: My Little Pony Friendship Eternal Cards – Moon Edition 4, arriving early at NYCC before its nationwide retail release Oct. 16; Nightmare Night Trading Card Game Booster Packs, available now and featured at NYCC; and Hearth’s Warming Eve TCG Booster Packs, arriving at retail Oct. 30.

At New York Comic Con (Oct. 8–11), those new releases are just the beginning. Fans can go behind the creative process during a special “Chase the Magic” panel, witness the reveal of an original fan-created Pony transformed into a KAYOU card, score a first-of-its-kind NYCC-exclusive collectible, learn to play and compete in the My Little Pony TCG, and immerse themselves in the world of KAYOU and My Little Pony.

New KAYOU Cards Celebrate Friendship, Magic and Traditions of Equestria

KAYOU’s newest releases give My Little Pony fans more to discover across both collectible cards and TCG play.

My Little Pony Friendship Eternal Cards – Moon Edition 4 gives collectors new ways to reimagine their favorite Ponies across 162 unique cards and 10 rarity tiers, each with its own distinctive visual treatment—from dazzling rainbow forms on ZR cards to shadowed alter egos on SC cards and magical universes filled with colorful planets and shooting stars on LSR cards.

For fans who want to put their cards into play, two seasonal My Little Pony Trading Card Game Booster Packs add new cards to collect, trade and bring to their TCG starter decks:

●Nightmare Night, available now, turns Equestria’s spookiest night into a playful TCG adventure filled with mysterious creatures, Pony costumes and plenty of mischief. The release features 190 cards across 13 rarity tiers.

●Hearth’s Warming Eve, arriving Oct. 30, celebrates one of Equestria’s most cherished traditions with festive fun, cozy winter moments and the magic of friendship across 197 cards and 14 rarity tiers.

The new releases will roll out at Target, Walmart, Best Buy, GameStop, Barnes & Noble, Amazon, TikTok Shop and select local hobby stores across the U.S. NYCC attendees can get an early look inside the KAYOU Walls of Fandom at Booth #1143.

Go Behind the Cards: “Chase the Magic” Comes Full Circle at NYCC

How does a beloved My Little Pony character or story make the leap from Equestria to a collectible card? And what happens when a lucky fan gets to create a Pony of their own?

On Thursday, Oct. 8, from 3:15–4 p.m. ET in Room 406.2, KAYOU and Hasbro will take fans behind the cards during “Chase the Magic: Celebrating One Year of KAYOU & My Little Pony,” a special panel celebrating the stories, artistry and fandom behind KAYOU’s first year of My Little Pony trading cards in the U.S.—and offering a glimpse at what comes next.

Hosted by Rubin Ervin, announcer and audience warm-up host for Family Feud, the panel will bring together David Abdelmaseih, winner of KAYOU’s inaugural Chase the Magic campaign; Cheng Chang, Head of Collectible Card Studio at KAYOU; Claire O’Sullivan, Senior Manager, Global Consumer Marketing at Hasbro; and Andy Price, comic illustrator for My Little Pony: Friendship is Magic.

Together, they’ll pull back the curtain on the journey from story to sketch to finished card, exploring how beloved My Little Pony characters and stories inspire KAYOU’s creative process – and how KAYOU transforms that inspiration into collectibles that give fans new ways to connect with the world of Equestria.

The panel will also bring KAYOU’s inaugural Chase the Magic campaign full circle as David Abdelmaseih and Andy Price unveil the oversized KAYOU collectible card featuring the original Pony they created together—a one-of-a-kind keepsake for Abdelmaseih as the campaign winner. Attendees will also get an exclusive sneak peek at what’s next for KAYOU and My Little Pony—and a first tease of what’s ahead when Chase the Magic returns in 2027.

Fans can also get to know Equestria’s newest Pony at KAYOU (Booth #1143). Meet Bannanie Bloom and follow her journey from fan-inspired idea to one-of-a-kind Pony through a special “From Sketch to Card” exhibit, featuring David Abdelmasieh’s original inspiration, Andy Price’s early sketches and the final artwork.

The Mane Six Come Together for a First-of-Its-Kind KAYOU NYCC Collectible

The Mane Six are heading back to Equestria in BOOM! Studios’ new comic series, My Little Pony: Friendship is Magic, written by Seanan McGuire and illustrated by Amy Mebberson – and KAYOU is marking the occasion with a collectible first.

BOOM! Studios and KAYOU have teamed up to create the KAYOU × BOOM! × My Little Pony NYCC Exclusive Cover Card, the first oversized KAYOU card ever offered for purchase.

Measuring 6” x 8”—more than twice the size of a standard KAYOU card—the collectible features the Mane Six intertwined among blooming purple roses in shimmering, storybook-style artwork with celestial and ornate golden details.

Bundled with an early release copy of the new comic, which launches Nov. 11, the NYCC-exclusive collectible will be available for $25 at KAYOU (Booth #1143) and BOOM! Studios (Booth #3235) during New York Comic Con, while supplies last.

Pony Day Brings My Little Pony TCG Play to NYCC

Fans can take their fandom from collecting to gameplay at Pony Day @ PPG, a hands-on My Little Pony TCG experience presented by KAYOU and Pro-Play Games (PPG) at Booth #1271 in Side Quest Hall 1E.

Learn-to-Play Demos introduce newcomers to the game—no cards or supplies required. Each participant will receive a My Little Pony TCG blind pack promo card featuring one of the Mane Six, while supplies last. Sessions take place 5–6 p.m. Thursday through Saturday and 2–3 p.m. Sunday.

Immediately following, the Inspo Pack Battle Tournament invites up to 16 players per tournament to open packs and compete in a single-elimination format. Participants keep every pack they open and receive a My Little Pony TCG Halloween Treat Token promo card, with a Pony Day Sleeve Pack awaiting the winner. Tournaments take place 6–7 p.m. Thursday through Saturday and 3–4 p.m. Sunday; entry is $15 per player.

Fans can pre-register online, with onsite signups also available as space permits.

Even More My Little Pony at KAYOU Booth #1143

Throughout NYCC, fans can experience even more My Little Pony at the KAYOU booth, including all-day guided TCG Learn-to-Play sessions and an appearance by comic illustrator Andy Price, who will create original pencil head sketches for 20 fans on Thursday, Oct. 8 from 12–2 p.m. ET, first come, first served. Learn-to-Play participants will receive a My Little Pony TCG blind pack promo card featuring one of the Mane Six, while supplies last.

Conventions

NYCC 2026: Zara Larsson gets her own KAYOU × Winx Club collectible card!

Posted on October 7, 2026 by Graphic Policy Team Leave a comment

A group of animated fairy characters from the show 'Midnight Sun,' featuring diverse fairies in colorful outfits and wings, posed together with a scenic background.

Zara Larsson has already earned her fairy wings. Now, her transformation is immortalized on a limited-edition Zara Larsson × Winx Club collaboration card from KAYOU, one of the world’s fastest-growing trading card brands.

Fans will recognize Zara’s look from her “Midnight Sun” music video with Winx Club, part of a collaboration that generated more than 65 million views on social media within a few days of its launch. On the card, Zara poses alongside her fellow Winx Club fairies as KAYOU transforms the video’s radiant wings, sun-soaked palette and coordinated fairy fashion into collectible art.

The Zara Larsson “Midnight Sun”-inspired promo card will debut exclusively at New York Comic Con, where fans can score one for free. Try your luck during KAYOU’s Celebration of Fandom Daily Giveaway at Booth #1143, beginning at 10 a.m. daily, or get “Winxified” on Friday, Oct. 9 from 1–5 p.m. with a statement eye look and fairy wings. The latter activity is limited to 200 fans, first come, first served.

Zara’s isn’t the only KAYOU promo card to chase during NYCC. Fans can score promo cards featuring Netflix’s KPop Demon Hunters, My Little Pony, Monster Jam and tokidoki. Most are free; first come, first served; and available while supplies last.

A promotional display for KAYOU's NYCC 2026 exclusive cards featuring various illustrated character cards arranged in a colorful layout, with a prominent card showcasing a whimsical scene and the text 'CHASE THEM ALL!'

Conventions

NYCC 2026: KAYOU Returns with a Superfan-Sized Birthday Bash Celebrating One Year in the U.S.

Posted on October 4, 2026 by Graphic Policy Team Leave a comment

Promotional graphic for KAYOU's 1 year anniversary at New York Comic Con featuring a decorated cake, event dates, booth number 1143, and images of collectible cards.

KAYOU is marking its first full year in the U.S. the only way it knows how: by returning to New York Comic Con for an epic celebration with the superfans who made it possible.

From October 8 to 11, 2026, KAYOU will transform Booth #1143 of the Jacob K. Javits Convention Center into a four-day, fan-fueled birthday bash packed with new officially licensed trading cards and collectibles, larger-than-life fandoms and fresh ways for fans to connect with the characters, stories and communities they love.

Step Inside the KAYOU Walls of Fandom.

At the center of the celebration, the KAYOU Walls of Fandom will make their New York Comic Con debut after becoming a fan-favorite destination at KAYOU’s first-ever San Diego Comic-Con. Reimagined and expanded for the biggest pop culture celebration on the East Coast, the walkthrough experience will invite credentialed attendees to step inside the worlds of Netflix’s KPop Demon Hunters, NARUTO, Demon Slayer, My Little Pony, Winx Club, Monster Jam and tokidoki through immersive installations, themed displays, product showcases and can’t-miss photo moments.

Throughout the Walls of Fandom, fans can get up close with the KAYOU cards at the heart of each installation, discovering the illustration, design, foiling and craftsmanship that turn every card into a collectible work of art. Together, the experiences will put the artistry behind the cards on full display—and give superfans a new way to celebrate the worlds that bring them together.

Winx Club and Monster Jam Cards Make Their KAYOU Debut.

The wait is over for Winx Club and Monster Jam fans. During New York Comic Con, KAYOU will reveal the card artwork from both new collections for the first time. Attendees will also be among the first to purchase the new Winx Club collectible trading cards before they become more widely available at retail later this fall, while getting a sneak peek at the KAYOU’s upcoming Monster Jam collection.

From the magic of Alfea to the high-octane action of the Monster Jam track, each series of collectible trading cards brings these fan-favorite worlds to life with KAYOU’s signature artistry and craftsmanship.

One Year in the U.S. – and More Worlds for Fans to Explore.

When KAYOU made its U.S. debut at New York Comic Con one year ago, the company introduced fans to trading card collections inspired by three beloved properties: My Little Pony, NARUTO and tokidoki. Since then, KAYOU has expanded its U.S. lineup to include Netflix’s KPop Demon Hunters, Demon Slayer, Winx Club and Monster Jam – bringing even more of the characters, stories and worlds fans love to its growing community of collectors.

Now, KAYOU is returning to the city where its U.S. journey began to celebrate how far it has come with the superfans who made it possible – and give them an exciting first look at what comes next.

Conventions

NYCC 2026: Gallop Into Equestria: The Debut issue of BOOM! Studios’ My Little Pony: Friendship is Magic launches November 11, 2026

Posted on September 22, 2026 by Graphic Policy Team

Come along for the ride as award-winning author Seanan McGuire and beloved My Little Pony artist Amy Mebberson lead fans to new stories from the heart of Equestria.

When a Pinkie Pie prank turns into a birthday cake disaster, one of Twilight Sparkle’s beloved books is ruined in the chaos. The Mane Six must set out on a quest to find a new copy of the book that Twilight Sparkle believes might hold the key to learning how to fix broken friendships.

To celebrate the new series, BOOM! will bring the magic to New York Comic-Con with Kayou × BOOM! × My Little Pony NYCC Exclusive Cover Cards. Featuring unique art, these collectible cover cards will be available at the BOOM! And Kayou booth between October 8-11 in anticipation for the new series launch this November.

This debut issue of the all-new My Little Pony: Friendship is Magic series from BOOM! has been created with fans old and young alike in mind! So giddy-up, reader, as we return to the land of Equestria with a whole series of never-before-seen comic adventures for Twilight Sparkle, Pinkie Pie, Fluttershy, Rainbow Dash, Applejack, and Rarity.

The series will launch November 11, 2026 with My Little Pony: Friendship is Magic #1. Releasing monthly, this five-issue run is available for preorder at your local comic shop. Digital copies can be purchased from content providers, including iBooks, Google Play, and Kindle.

Cover art for 'My Little Pony: Friendship is Magic' comic featuring several colorful ponies, including Twilight Sparkle, Rainbow Dash, Fluttershy, Rarity, Pinkie Pie, and Applejack on a purple background.

SDCC 2026: Hasbro unveils My Little Pony Friendship in the Cards Premium Sets with Kayou

Posted on July 16, 2026 by Graphic Policy Team

MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS

(HASBRO \ KAYOU| Ages 3 years & up | Retail Price: $59.99 | *Availability details below)

Four legendary Ponies. Four ultra-rare cards. One iconic collector set that’s only the beginning. 

Return to Equestria like never before with the MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS set! Beloved characters from My Little Pony: Friendship is Magic – Twilight Sparkle, Rainbow Dash, Fluttershy, and Pinkie Pie – get exclusive, stunning makeovers. Pearlescent finishes, sparkly eye deco, and gold highlights on their manes, hooves, and Cutie Marks make these four 3-inch figures unlike anything in your collection. 

Every figure comes paired with its own ultra-rare Kayou trading card featuring exclusive sketchbook-style artwork by the talented Amy Mebberson: one-of-a-kind illustrations that are as display-worthy as the figures themselves. Each set comes in premium packaging complete with a protective case that attaches directly to the figure, to mane-tain your collection. 

Limited quantity available first on-site at the Hasbro booth (#3213) at San Diego Comic Con. On Monday July 27 @1pm EST, the item will be available for pre-order at Amazon.com. Limited quantities. While supplies last. 

SDCC 2026: KAYOU Makes its Convention Debut

Posted on July 3, 2026 by Graphic Policy Team

KAYOU, China’s No. 1 collectibles company and one of the world’s fastest-growing collectible trading card brands, will introduce its newest slate of officially licensed trading cards to superfans during its San Diego Comic-Con (SDCC) debut, from July 23 to 26, 2026.

Fueled by its mission to be “Here for the Superfans,” the trading card giant will celebrate through a series of fan-first experiences across San Diego, giving fans new ways to connect with the stories, characters, and communities behind their favorite fandoms – on the show floor and beyond the San Diego Convention Center.

Credentialed San Diego Comic-Con attendees can shop the KAYOU collection at its feature shop inside the San Diego Convention Center, created in partnership with The Shumi Company (Booth #4934).

KAYOU’s fan experience destination will be inside the Interactive Zone at Petco Park (Lexus Premier Parking Lot). There, anyone can step inside The KAYOU Walls of Fandom, a free walk-through experience that brings the worlds behind KAYOU’s most beloved cards to life. Featuring larger-than-life installations, themed wall displays and product showcases inspired by Netflix’s KPop Demon Hunters, MY LITTLE PONY, NARUTO, and tokidoki, visitors will journey through a series of immersive experiences that transform iconic fandoms into unforgettable photo moments.

Throughout the experience, guests can get up close and personal with actual KAYOU cards showcased within each installation, revealing the illustration, design, foiling, and craftsmanship that makes every trading card a collectible piece of art. Designed for collectors and fans alike, The KAYOU Walls of Fandom offers a new way to experience the creativity behind the cards while celebrating the stories, characters, and communities that inspire them.

Visitors at the Interactive Zone at Petco Park can also purchase KAYOU cards onsite, making it easy to build or expand their trading card collections.

KAYOU will host additional fan meetups and trading events offsite at Tito Rick’s Garage (2918 Imperial Ave), creating a local community hub where SDCC attendees, fans, and collectors can gather to meet fellow enthusiasts, socialize, trade cards, learn to play its MY LITTLE PONY Trading Card Game (TCG), and celebrate their favorite fandoms.

Fans can also pick up a SDCC-exclusive KAYOU Superfan Passport at any of the three locations to map their next stop, collect passport stamps, and earn rewards. Available while supplies last.

Conventions

We’re going up, up up, with packs of Kayou’s KPop Demon Hunters Trading Cards!

Posted on June 25, 2026 by Brett

This summer, the hunt begins beyond the screen as Kayou launches officially licensed KPop Demon Hunters collectible trading cards, based on Netflix’s most-watched film of all time!

The collection comes in two different editions. The Energy Edition (8 cards per booster pack) is designed for dedicated collectors with 11 rarities, featuring several serialized rarities designed to cater to the collection needs of superfans. The Classic Edition (5 cards per booster pack) is designed for all fans with 8 rarities, ideal for everyday collecting and sharing. KAYOU also plans to launch future waves, limited‑edition sets, mini cards and collectibles with additional fan activations. The Energy Edition retails for $4.49 per booster pack and the Classic Edition retails for $1.99 per pack.

From the premium finishes (holographic, laser etching, embossing), to the high-spec materials and detailed, narrative-driven artwork, Kayou’s signature craftsmanship is fully on display and vividly brings the collection to life.

You can get yours:
Amazon:
Classic Edition 5-Pack Collector Box
Classic Edition 10-Pack Collector Box
Energy Edition 5-Pack Collector Box

Gamestop
Classic Edition 5-Pack Collector Box
Classic Edition 10-Pack Collector Box
Energy Edition Booster Pack

Kayou provided Graphic Policy with FREE product for review
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Toys and Collectibles

KPop Demon Hunters Trading Cards are coming from Kayou

Posted on May 17, 2026 by Graphic Policy Team

This summer, the hunt begins beyond the screen as Kayou launches officially licensed KPop Demon Hunters collectible trading cards, based on Netflix’s most-watched film of all time!

The collection comes in two different editions. The Energy Edition (8 cards per booster pack) is designed for dedicated collectors with 11 rarities, featuring several serialized rarities designed to cater to the collection needs of superfans. The Classic Edition (5 cards per booster pack) is designed for all fans with 8 rarities, ideal for everyday collecting and sharing. KAYOU also plans to launch future waves, limited‑edition sets, mini cards and collectibles with additional fan activations. The Energy Edition retails for $4.49 per booster pack and the Classic Edition retails for $1.99 per pack.

Pre-order them now at GameStop:

Classic Edition 5-Pack Collector Box
Classic Edition 10-Pack Collector Box
Energy Edition Booster Pack

Pre-order them at Amazon:

Classic Edition 5-Pack Collector Box
Classic Edition 10-Pack Collector Box
Energy Edition 5-Pack Collector Box

Toys and Collectibles

Kayou’s My Little Pony Trading Card Game Arrives in the US on May 1

Posted on April 22, 2026 by Graphic Policy Team

My Little Pony Trading Card Game: Friendships Begin Starter Decks

Starting May 1st, friendship, adventure, and pony magic are coming to U.S. game nights! After capturing hearts overseas earlier this year, Kayou’s My Little Pony Trading Card Game: Friendships Begin will finally hit major retailers, including GameStop, Target, Best Buy, Barnes & Noble, and various hobby stores.

Co-developed with Hasbro, the two-player game is inspired by My Little Pojny: Friendship is Magic and blends storytelling with strategic gameplay, making it fun for families new to trading card games while also appealing to avid TCG enthusiasts ages 10 and up.

Two players choose one of six starter decks featuring the Mane 6 (Twilight Sparkle, Rainbow Dash, Pinkie Pie, Rarity, Applejack, and Fluttershy) and go head-to-head, drawing cards and playing clever card combos to move through your pony’s story. The first player to complete their story wins the game.

Like all of Kayou’s collectible trading cards, this TCG is filled with stunning narrative-driven artwork and quality finishes (shimmering foils, embossed textures, and laser etching) that make it as fun to collect as it is to play in competition.

Each starter deck includes a 70-card ready-to-play deck used to create a Main Deck, Scene Deck and Story Deck, and three booster packs with five cards in each pack. Players can collect 68 card types across nine rarity levels, including Shining Ruby Rare (RR) Cards that feature the Mane 6 and their elements of harmony illustrated with vibrant colored pencils and lush oil painting textures; and Shining Emerald Rare (ER) Cards that showcase iconic Equestrian landmarks themed for each of the Mane 6 with exclusive day/night variations.

Fans can collect all six starter decks and mix and match to create their own custom playing decks.

The starter decks just landed at GameStop for $19.99 each, but you can also look out for them at Best Buy, Barnes & Noble, Target and local hobby stores.

We open a pack of Kayou’s tokidoki Wonder Voyage Collectible Cards – Roaming Edition!

Posted on March 4, 2026 by Brett

Kayou, China’s No.1 collectibles company and top trading card brand, is bringing their cards to the US and we get a look at a pack of tokidoki cards.

Kayou’s tokidoki Wonder Voyage Collectible Cards – Roaming Edition takes fans on an “Adventure Journey” through tokidoki’s imaginative world. The rarest Four Seasons Parade Train – Brush Rare (BP) cards depict beloved characters across spring, summer, autumn, and winter, connecting to form a colorful panorama. The seasonal theme extends to retail, where fans can choose from four booster pack designs–one for each season. At the top of the chase, Romantic Adventure – Extreme Rare (XR) cards feature theatrical duos, while Peking Opera Adventure – Cute Rare (QR) cards reimagine tokidoki characters as Chinese opera icons. Fan-favorite characters like Donutella, Stellina, and SANDy appear in vibrant designs enhanced with foil, gold stamping, holographic elements, and anti-counterfeit finishes. Fans can collect 157 cards across 12 rarity levels, including a U.S. exclusive Yuma card.

You can get yours:
Gamestop

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