Grey Brings in Green. Kingsman Makes Bank. Jupiter Descends.
The movie was savaged by critics and as of this writing has a 26% rating on Rotten Tomatoes, but that didn’t stop folks from flocking to see Fifty Shades of Grey this past weekend. The film earned an estimated $81.67 million at the box office, which is almost more than the next three films combined.
The film’s success is most likely attributed to smart timing, having it open up on Valentine’s Day weekend, which surely upped the “date night” audience it saw. Men accounted for 32% of the audience at the movie, while they don’t come close to even 1% of the folks who like either the movie or the book on Facebook. Expect its earnings to drop this coming weekend.
The first “comic book” adaptation of the year, Kingsman: The Secret Service opened up this past weekend, earning an estimated $35.6 million. As of this writing the film was well received with a 71% approval on Rotten Tomatoes and B+ Cinemascore.
Jupiter Ascending continued to tank coming in fifth and earning $9.43 million.
Big Hero 6 continued to earn at the box office bringing in $694,000 and bringing its domestic total to $219.3 million.




