With President Donald Trump’s tariffs sending shockwaves through numerous industries, many are scrambling to figure out what to do and how to manage the current price increases. Tariffs are taxes paid by the company importing the product based on their declared value. So, if a product has a value of $10 and it’s a 100% tariff, the company would pay $10, this doubling their “cost.” That increased cost has to then be made up somewhere and that means either the company has to decrease its profits or pass along the increase to consumers. Many are doing the latter, increasing the price of their products which is trickling down to consumers.

The toy industry is being greatly impacted as many of their products are made overseas, particularly China where the President has enacted a tariff of 145% and when added on to existing ones, the levies on some Chinese goods could reach 245%. That’s a massive increase in costs that didn’t exist just a few months ago. And, with products planned months in advance, products that went into production before the tariffs even existed are being impacted.

Someone has to pay, and it looks like it’ll be consumers in the end. Entertainment Earth has announced that consumers can expect price increases or delays. In an email, the store wrote:

I want to update you on the current environment (specifically related to new tariff policy) and the impact it is having on our business and our pricing.

Since February, the Entertainment Earth team has been working as hard as possible with our vendor partners and internally to absorb as much cost impact as possible. Unfortunately, we cannot absorb all of the cost increases/tariffs, particularly on products coming from China.  Additionally, the current situation is preventing many retailers (ourselves included) from importing product from China which will impact timing of product receipt.

A few things to know:

• You will be receiving information in the coming days on price increases and/or delays based on cost increases from vendors and/or tariffs.
• To protect you and your purchases, you will be able to adjust your orders without penalty, as we understand the new costs may impact your ability/desire for these products.
• If the environment changes and we have the opportunity to reduce prices, we have every intention to do so based on positive changes in the cost structure of toys. Our goal is to support you in building and growing your collections.

Entertainment Earth was built by fans with the singular purpose of bringing pop culture joy to all of you. As fans and collectors ourselves, it truly pains us both personally and professionally not to be able to deliver amazing collector products from so many terrific partners at prices that meet your (and our) expectations.

Please know that we continue to advocate for improved pricing from all possible partners, that we continue to “tighten our belt” as much as possible to serve you, and that if we see positive changes that can lower price, we will pass them on.

Thank you deeply for your continued support and partnership. As always, please feel free to reach out to our team with any questions.

Best regards,
Billy Lagor, CEO Entertainment Earth, and the EE Team