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McFarlane Toys and DC Direct = ?

McFarlane Toys’ huge success story with their DC Multiverse action figures is getting bigger and better as they announce they are further expanding their relationship with DC and Warner Bros. Consumer Products (WBCP). McFarlane Toys have entered into a global licensing agreement with WBCP to unleash a new line of McFarlane Toys designed statues, busts, and figures based on DC’s expansive roster of iconic characters. Fans and collectors can look forward to an array of McFarlane Toys created DC Direct collectibles under legendary artist Todd McFarlane’s creative direction coming in 2022.

McFarlane will also manage current DC Direct inventory.

Under McFarlane Toys, DC Direct will continue to produce high-quality collectibles, including fan-favorite lines DC Designer Series, Batman Black & White, and Harley Quinn Red, White & Black.

In 2020, McFarlane Toys launched its successful DC Multiverse line with ultra-posable action figures and vehicles to bring dozens of iconic DC characters based on the comic books, video games, and feature films to life at mass specialty retailers globally.   McFarlane Toys’ DC Multiverse line is one of the top-selling action figure lines in the US.

McFarlane Toys will continue to sell and market all the current and upcoming pre-ordered DC offerings.

McFarlane Toys DC Direct

DC Comics Hit with Layoffs Amid WarnerMedia Reshuffle. Future of DC Universe is Unknown

DC Comics logo

Layoffs have been expected all day today as news trickled out from AT&T of layoffs from the company’s WarnerMedia division. Around 600 staffers were expected to be let fo from the company including numerous high-ranking staffers. WarnerMedia became part of AT&T in 2018 and the changes are part of the company’s long-term plan to be more direct to consumers. Reducing costs, including staff, has been a part of AT&T’s strategy since they bought Time Warner.

DC Comics and DC Universe have been impacted by the layoffs. The majority of the staff of DC Universe has been laid off as the entire service’s future has been in doubt since the launch of HBO Max and many of the service’s original programming has moved over to that digital service. DC Universe has recently stopped offering yearly subscriptions switching to only monthly a sign the service may be winding down.

At DC, editor-in-chief Bob Harris, senior VP of publishing strategy and support services Hank Kanalz, VP of marketing and creative services Jonah Weiland, VP global publishing initiatives and digital strategy Bobbie Chase, senior story editor Brian Cunningham, and executive editor Mark Doyle, who oversaw the rollout of the Black Label graphic novels have all lost their positions. Editor Andy Khouri has also been mentioned by some as having also been let go. Jim Lee will remain as CCO but also be more focused as a liason between the comic publisher and other divisions.

Around one third of DC’s editorial staff have been laid off according to reports.

DC Direct, the company’s in-house collectibles division, has been shut down after 22 years. Its existence was in question with recent deals with McFarlane Toys and other collectible manufacturers who have a greater footprint in markets like big-box retailers.

AT&T, and WarnerMedia’s, focus has been going more direct to consumers in recent years either through AT&T’s services or through new ventures like HBO Max. It’s clear DC is taking that focus as well with its expansion of its original digital comics in the DC Digital First initiative. By building up its digital offerings the publisher will become less reliant on the comic direct market and allow the publisher to build its own community to directly engage.

DC press has not released an official comment as to the changes. We’ll have more updates as more news is released.

DC Collectibles Enters the New Decade as DC Direct and Lots of New Upcoming Releases

A Facebook page name was the first tip-off but it’s official! DC Collectibles, known for its iconic lines of collectibles, statues and action figures, directly from the source, is returning to the name on which it was founded, DC Direct. The move cements the focus of the line of collectibles as committed to DC material and authenticity of being truly “from the source.”

During New York Toy Fair, DC Direct will display its striking new 2020 action figures and statues in its booth. This year’s lineup will feature an all-new statue line based on The Joker, a revamped Artist Alley line, and additions to expand its best-selling action figure and statue lines including DC Essentials, Batman Black & White, Harley Quinn Red, White & Black, DC Designer Series, DC Bombshells, and more.

The Batman Black & White and Harley Quinn Red, White & Black statue series lines have been a success so it’s only fitting that The Joker gets his own statue line to be based on the iconic images of the Super-Villain from the DC Comics pages. The series will appropriately be named The Joker Clown Prince of Crime. The inaugural figure is based on the iconic image of The Joker by Brian Bolland. Follow Bolland will be statues by Jim Lee with a classic comic Joker design that really portrays how creepy the jokester is with oversized features such as hands and feet and Lee Bermejo, perhaps one of the most popular comic illustrators associated with The Joker. Bermejo has designed a statue that will look amazing on any shelf as its displayed in hues of purple and green.

The highly collectible DC Artists Alley line will also undergo a revamp. The line will feature more premium format designs and figures. First out of the gate, The Joker by Brandt Peters. Peters uses his design talents to bring The Joker to life by combining his antique, Victorian style for a truly unique take on the villain. Additional artists joining the DC Artists Alley line include, Brittney Lee, a popular artist who used her talent in paper-craft-style art to create a new take on the famous villainess Catwoman, Patrick Ballesteros, who uses childlike nostalgia and imagination, to bring one back to their younger years will provide his take on the Bat Family including Deathstroke and Robin, and Zach Heffelfinger will provide his take on the Dark Knight. As a character designer for Nickelodeon on SpongeBob SquarePants, Heffelfinger brings about a sense of nostalgia with his stylistic art.

Additional statues and figures debuting at the show include Deadshot, the last character in the Batman Rogues Gallery Multi-Part Statue; A DC Bombshells: Poison Ivy Holiday Variant; new Batman Black & White and Harley Quinn Red, White & Black statues and DC Essentials and Batman The Adventures Continueaction figures.

For the complete list of DC Direct’s items to be on display at New York Toy Fair, see below:

The Joker Clown Prince of Crime Statue Line:

  • The Joker by Brian Bolland (NY Toy Fair reveal)
  • The Joker by Jim Lee (NY Toy Fair reveal)
  • The Joker by Lee Bermejo (NY Toy Fair reveal)

DC Artists Alley Designer Vinyl Figures

  • The Joker by Brandt Peters (NY Toy Fair reveal)
  • Catwoman by Brittney Lee (NY Toy Fair reveal)
  • Batman by Zach Heffelfinger (NY Toy Fair reveal)
  • Bat-Family by Patrick Ballesteros (NY Toy Fair reveal)

Batman Rogues Gallery Multi-Part Statue:

  • Catwoman
  • The Penguin
  • The Joker
  • Harley Quinn
  • Mr. Freeze
  • Deadshot (NY Toy Fair reveal)

DC Cover Girls Statue Line:

  • Batgirl by Frank Cho Statue
  • Supergirl by Frank Cho Statue
  • Harley Quinn by Frank Cho Statue
  • Poison Ivy by Frank Cho Statue

Batman Black & White Statue Line:

  • Batman by Todd McFarlane Statue
  • Armored Batman by Frank Miller Statue
  • Batman by Jim Lee Statue
  • Batmonster by Greg Capullo Statue
  • Batman by Brian Bolland Statue (NY Toy Fair reveal)
  • Batman Gotham by Gaslight by Mike Mignola Statue (NY Toy Fair reveal)
  • Batman by Freddie E. Williams III Statue (NY Toy Fair reveal)

DC Essentials Action Figures:

  • Batman Rebirth Version 2 Action Figure
  • The Flash Speedforce Action Figure
  • New 52 Nightwing Action Figure
  • Superman The Return of Superman Action Figure
  • DCeased Batman Action Figure
  • DCeased The Joker Action Figure
  • DCeased Aquaman Action Figure
  • DCeased Green Lantern Action Figure
  • DCeased Harley Quinn Action Figure
  • DCeased Superman Action Figure
  • DCeased The Flash Action Figure
  • DCeased Supergirl Action Figure
  • Justice League Action Figure 6-Pack (NY Toy Fair reveal)

DC Designer Series Statue Line:

  • Metal Batman by Greg Capullo Mini Statue
  • Nightwing by Jim Lee Mini Statue
  • Batman by Mike Mignola Mini Statue
  • Batman by Alex Ross Deluxe Statue
  • Supergirl by Michael Turner Mini Statue
  • The Batman Who Laughs by Greg Capullo Statue
  • Catwoman by Stanley ‘Artgerm’ Lau Statue
  • Harley Quinn by Bruce Timm Mini Statue

DC Gallery:

  • Superman vs. The Flash Racing Statue 2nd Edition
  • Batman vs The Batman Who Laughs Battle Statue
  • DCeased Batman Statue (NY Toy Fair reveal)

Batman The Adventures Continue Action Figures:

  • Robin
  • The Joker
  • The Batman Who Laughs
  • Batman v.2
  • Catwoman
  • Vampire Batman
  • Talon (NY Toy Fair reveal)
  • Thomas Wayne Batman (NY Toy Fair reveal)
  • Batgirl (NY Toy Fair reveal)
  • Robin (Tim Drake) (NY Toy Fair reveal)

Batman The Animates Series Action Figures:

  • Christmas with The Joker (Metallic Variant) (NY Toy Fair reveal)

Harley Quinn Red, White & Black Statue Line:

  • Harley Quinn by Steve Pugh
  • Harley Quinn by Amanda Conner Statue
  • Harley Quinn by Stanley Lau Statue
  • Harley Quinn by J. Scott Campbell Statue (NY Toy Fair reveal)

DC Bombshells Statue Line:

  • Harley Quinn Deluxe Version 2 Statue
  • Poison Ivy Holiday Variant (NY Toy Fair reveal)

DC Comics Announces Panel Schedule for San Diego Comic-Con

Official Press Release

DC Comics’ Road to San Diego: SDCC Panel Schedule
Attending San Diego Comic-Con this year? Don’t miss DC’s panels throughout the course of the convention. Check out the schedule below:

Thursday, July 21

10:30-11:30 DC: Talent Search
Moderators: Mark Chiarello/Jim Lee
Join DC’s Editorial Art Director, Mark Chiarello, for an informative orientation session that will explain how DC’s Talent Search works and discuss the different needs of the DC Comics, Vertigo and MAD Magazine. If you want to learn what DC Comics looks for in artists and how to improve your chances of becoming a working professional, then this is the panel for you! In order to have your work reviewed, attendance at this orientation session is mandatory. (Please note: Not all attendees are guaranteed a one-on-one review.) Room 12

11:30-12:30 DC: Flashpoint
Moderator: Bob Wayne EDITOR: Eddie Berganza
Everything you know will change in a Flash! Flashpoint, the blockbuster comics event of the summer, has turned the DC Universe inside out! Join DCU Executive Editor, Eddie Berganza, and some of the amazing talent behind Flashpoint, for a panel that’s sure to pose new questions about this explosive event even as it answers others! Room 6DE

1:00-2:00 DC Direct
Moderator: Bob Wayne EDITOR: Jim Fletcher
DC Direct has long been known as one of the most creative companies that produce collectibles for the direct market. Come and join DC Direct Director of Product Development Jim Fletcher and artist Adam Hughes, along with DC exclusive sculptors, and more, as they discuss their line of current projects, as well as the future plans revolving around the new DC Universe! Room 5AB

2:00-3:00 DC Comics – The New 52
Moderator: Eddie Berganza
The DC Universe explodes in September with 52 new number one issues and one panel is not enough to cover it! With a ‘DC Comics – The New 52’ panel each day, there’s sure to be something for everyone! Join Bob Harras, DC’s Editor-in-Chief, and DCU Executive Editor, Eddie Berganza, for an up-close look at this unprecedented wave of new series, from the first-ever re-launches of Action Comics and Batman titles to the latest thrills from comics’ cutting-edge! Join Bob, Eddie and some of the industry’s top writers and artists as we make history together. Room 6DE

3:15-4:15 DC: Batman
Moderator: John Cunningham EDITOR: Mike Marts
Batman, Robin, Nightwing, Batwoman and the rest of Gotham City’s greatest crimefighters take things to the next level in September with new battles and new titles! Now, get to know the writers and artists behind these exciting new comics, including Batman Group Editor Mike Marts, Grant Morrison (Batman Incorporated), David Finch (Batman: The Dark Knight), Scott Snyder (Detective Comics), Peter Tomasi (Batman & Robin) Patrick Gleason (Batman & Robin), Gail Simone (Batgirl), Judd Winick (Batwing, Catwoman) and others answer your questions at this exclusive Bat-panel! Room 6DE

5:45-6:45 Vertigo Editorial
Moderator: Karen Berger/John Cunningham
They come from the cutting edge of comics… and Vertigo has never been edgier, with thought-provoking titles from some of comics’ most acclaimed creators. Don’t miss this panel featuring Bill Willingham (Fables) Scott Snyder (American Vampire), Jeff Lemire (Sweet Tooth) Michael Allred (iZombie), Mark Buckingham (Fables), Les Klinger (Annotated Sandman), Rebecca Guay (A Flight of Angels), Colleen Doran (Gone to Amerikay), and many others – this is your opportunity to learn more about the entire Vertigo line! Hosted by Vertigo Executive Editor Karen Berger. Room 6DE

Friday, July 22

10:00-11:00 DC: Talent Search
Moderators: Mark Chiarello
Join DC’s Editorial Art Director, Mark Chiarello, for an informative orientation session that will explain how DC’s Talent Search works and discuss the different needs of the DC Comics, Vertigo and MAD Magazine. If you want to learn what DC Comics looks for in artists and how to improve your chances of becoming a working professional, then this is the panel for you! In order to have your work reviewed, attendance at this orientation session is mandatory. (Please note: Not all attendees are guaranteed a one-on-one review.) Room 12

10:00-11:00 DC: MAD Screening and Q&A
Moderator: John Ficarra
Often imitated but never duplicated, MAD is more than just the country’s best-selling humor magazine – it’s also the inspiration for the outrageous animated series from Warner Bros. Animation. Featuring short animated parodies, crazy commercials, pretend promos and classic gags inspired by the iconic magazine, MAD is currently one of the highest-rated series on Cartoon Network … and back at Comic-Con to share more laughs and explore the world of MAD. Join MAD Magazine editor John Ficarra, art director Sam Viviano and “Spy vs. Spy” artist Peter Kuper, along with MAD series producers Kevin Shinick and Mark Marek, for a sizzle reel of laughs from season one, a sneak peek at season two and a wise-cracking Q&A that’s bound to be, well, MAD. MAD airs Mondays at 8:30 p.m. ET/PT on Cartoon Network. Room 25ABC

11:15-12:15 DC Comics – The New 52
Moderator: John Cunningham Editor: Bob Harras/Eddie Berganza
The DC Universe explodes in September with 52 new number one issues and one panel is not enough to cover it! With a ‘DC Comics – The New 52’ panel each day, there’s sure to be something for everyone! Join Bob Harras, DC’s Editor-in-Chief, and DCU Executive Editor, Eddie Berganza, for an up-close look at this unprecedented wave of new series, from the first-ever re-launches of Action Comics and Batman titles to the latest thrills from comics’ cutting-edge! Join Bob, Eddie and some of the industry’s top writers and artists as we make history together. Room 6DE

3:00-4:00 DC Superman
Moderator: John Cunningham Editor: Matt Idelson
How does The Man of Tomorrow fit into the new DC Universe that rises in September? Find out as Group Editor Matt Idelson joins new Action Comics writer Grant Morrison (All Star Superman, Batman Incorporated) and author of the best-selling Superman: Earth One graphic novel J. Michael Straczynski (Superman, Wonder Woman) to take fans new and old up, up and away to give readers a sneak peak at what’s in store for Superman. Room 6DE

4:15-5:15 DC: Justice League
Moderator: Bob Wayne Editor: Eddie Berganza
Comics’ top talents – writer Geoff Johns and artist Jim Lee – team up for the first time ever to bring you the new Justice League, making its debut as part of the new DC Universe! Join Johns, Lee and DC Executive Editor Eddie Berganza as they bring together the talents behind the new JLA titles, including writers Dan Jurgens (Justice League International), JT Krul (Green Arrow), Eric Wallace (Mister Terrific), artists Francis Manapul (The Flash), Brian Buccellato (The Flash), Philip Tan (The Savage Hawkman) and more! Room 6DE

5:30-6:30 Vertigo: American Vampire
Moderator: John Cunningham Editor: Mark Doyle
The acclaimed Vertigo series American Vampire – nominated for a 2010 Eisner Award as “Best New Series” – introduced Skinner Sweet and a whole new type of undead, blazing a blood-drenched new trail! Join the creator of this series, as well as the new miniseries American Vampire: Survival of the Fittest for an undead discussion with writer Scott Snyder, artist Rafael Albuquerque and Editor Mark Doyle. Room 6DE

Saturday, July 23

10:00-11:00 DC: Talent Search
Moderators: Mark Chiarello
Join DC’s Editorial Art Director, Mark Chiarello, for an informative orientation session that will explain how DC’s Talent Search works and discuss the different needs of the DC Comics, Vertigo and MAD Magazine. If you want to learn what DC Comics looks for in artists and how to improve your chances of becoming a working professional, then this is the panel for you! In order to have your work reviewed, attendance at this orientation session is mandatory. (Please note: Not all attendees are guaranteed a one-on-one review.) Room 12

10:00-11:00 DC: Green Lantern
Moderator: John Cunningham EDITOR: Eddie Berganza
Enlist in the Corps at DC’s annual Green Lantern panel! Join DCU Executive Editor Eddie Berganza, Green Lantern Corps writer Peter Tomasi, Red Lanterns artist Ed Benes and others for a look at the aftermath of “War of the Green Lanterns” and more! It’s one of the most exciting panels you’ll ever see! Room 6DE

11:15-12:30 DC Comics – The New 52
Moderator: Bob Wayne EDITOR: Bob Harras
The DC Universe explodes in September with 52 new number one issues and one panel is not enough to cover it! With a ‘DC Comics – The New 52’ panel each day, there’s sure to be something for everyone! Join Bob Harras, DC’s Editor-in-Chief, for an up-close look at this unprecedented wave of new series, from the first-ever re-launches of Action Comics and Batman titles to the latest thrills from comics’ cutting-edge! Join Bob and some of the industry’s top writers and artists as we make history together. Room 6DE

12:45-1:45 DC: The Dark and The Edge
Moderator: John Cunningham EDITOR: Pat McCallum
From the shadowy corners of the new DC Universe comes a startling array of new series featuring some of comics’ top creators! Join DC Editor Pat McCallum and get acquainted with new DC titles from “The Dark” and “The Edge,” including Swamp Thing, written by Scott Snyder, Frankenstein: Agent of S.H.A.D.E. and Animal Man, written by Jeff Lemire, Deathstroke, written by Kyle Higgins, Demon Knights and Stormwatch, written by Paul Cornell, I, Vampire written by Josh Fialkov, Suicide Squad written by Adam Glass, Swamp Thing, drawn by Francesco Francavilla, All Star Western by Jimmy Palmiotti, Justin Gray and Moritat, and more! Room 6DE

4:30-5:30 DC Focus: Jim Lee
Moderator: Bob Wayne EDITOR: Dan DiDio
Jim Lee is by far the most in-demand artist in comics, from his spectacular work on Batman, Superman, WildC.A.T.S. and so many other comics to his groundbreaking designs for the DC Universe MMO game. Now, as Co-Publisher of DC Comics, Jim has led the way to the start of the new DC Universe with his exciting new looks for the World’s Greatest Super Heroes. Join Jim and his fellow Co-Publisher, Dan DiDio, for a profile of the artist who’s setting the tone for the entire DCU! Room 6DE

7:00-8:00 Vertigo: Fables
Moderator: Shelly Bond/John Cunningham
The annual Fables panel has become a Comic-Con tradition – and with the original graphic novel Fables: Werewolves of the Heartland on the way this fall, there’s no better time to hear what Bill Willingham, creator of the multi-Eisner Award winning series, has to say. Join Bill, artists Mark Buckingham and Steve Leialoha, Group Editor Shelly Bond and others for a panel that is truly legendary. Room 6DE

Sunday, July 24

12:00-1:00 DC Focus: Jeff Lemire
Moderator: John Cunningham
Jeff Lemire
first made an impression on the world of comics with his award-winning Essex County graphic novel trilogy. He soon made the move to DC Comics, with the graphic novel The Nobody and comics including Superboy and the distopian epic Sweet Tooth. Lemire recently wrote the miniseries Flashpoint: Frankenstein and the Creatures of the Unknown, and will make a splash in September with the new, continuing series Frankenstein: Agent of S.H.A.D.E. and Animal Man. Join Jeff for a special chat about his work for DC Comics and Vertigo. Room 7AB

1:45-2:45 Designing the New DCU
Moderator: Bob Wayne EDITOR: Jim Lee
What does it take to remake a universe? There are new stories, new characters, and especially new designs! Join DC’s Co-Publisher Jim Lee, VP – Art and Design Mark Chiarello, exclusive artist Cully Hamner and others for a look as they discuss their visual approach to reshaping the DC Universe! Room 6DE

3:00-4:00 DC Comics – The New 52
Moderator: John Cunningham EDITOR: Mike Marts, Matt Idelson
The DC Universe explodes in September with 52 new number one issues and one panel is not enough to cover it! With a ‘DC Comics – The New 52’ panel each day, there’s sure to be something for everyone! Join DCU Group Editors Matt Idelson and Mike Marts for an up-close look at this unprecedented wave of new series, from the first-ever re-launches of Action Comics and Batman titles to the latest thrills from comics’ cutting-edge! Join Matt, Mike and some of the industry’s top writers and artists as we make history together. Room 6DE

4:00-5:00 Art Masters: Drawing DC
Moderator: Mark Chiarello
Superstar artists share their secrets of drawing the DC Universe with a special projector designed so you can see their every master stroke. Check out this unique presentation that will surely draw ‘oohs’ and ‘ahhs’ amongst the gathered masses! Room 30CDE

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