Dark Horse has announced the promotion of Cara O’Neil to Senior Director of Marketing.

O’Neil joined Dark Horse in 2017, focusing on social media management for the company. Since that time, she has grown Dark Horse’s overall social media presence, developed and implemented successful social strategies and campaigns, and expanded Dark Horse’s live streaming channels and programming. Additionally, she has managed digital advertising, promotional efforts, and communications strategy for some of Dark Horse’s most popular titles including Berserk, The Witcher, Critical Role, Avatar: The Last Airbender, The Umbrella Academy, Stranger Things, Hellboy, and many more. In her new role, O’Neil will be leading the Dark Horse Marketing team overall as they continue to grow and adapt to changing marketing/publicity and publishing landscapes.

A graduate of Portland State University’s Masters in Publishing program, specializing in marketing and publicity, Cara also combines many years of book retail and library experience with management of marketing, publicity, and communications for publishing houses, non-profits, creative agencies, and in higher education.