Diamond Comic Distributors Announces December 2017’s Top Products. DC Wins Dollars and Marvel Wins Units.
2017 has been a topsy-turvy year for comics and it shouldn’t be a surprise that December was such. In a flip from last month DC Entertainment took the top dollar share while Marvel won the unit share according to Diamond Comic Distributors.
DC Entertainment was December’s top publisher in dollars with a 34.54% dollar share (+0.83) and a 37.65% unit share (-1.72). DC’s increase was driven by a higher cover priced Doomsday Clock #2 and Dark Knights: Metal #4 which were the top two comics for the month. Marvel Comics was the month’s top publisher in units with 38.81% unit share (+4.29) and a 33.80% dollar share (-0.49). In third was Image Comics with an 8.69% dollar share (+0.62) and a 7.20% unit share (-1.06). In fourth was IDW Publishing with a 3.92% dollar share (-0.12) and a 2.92% unit share (-0.74), followed by Dark Horse Comics with a 2.69% dollar share (+0.61) and a 2.06% unit share (+0.53). Dark Horse moved from sixth place last month to fifth this month.
DC Entertainment had six of December’s top ten best-selling comic books. Marvel Comics had four titles in the top ten: Matthew Rosenberg and Leinil Yu’s Phoenix Resurrection: The Return of Jean Grey #1 ranked #3. Among the premier publishers, Robert Kirkman’s The Walking Dead #174 was Image Comics’ top book in December at #12. Mike Mignola and Adam Hughes’ Christmas-themed Hellboy: Krampusnacht #1 was Dark Horse Comics’ top book at #96. Finally, IDW Publishing’s top book for the month was Star Wars Adventures #5 at #128.
Brian K. Vaughan and Fiona Staples’ award-winning Saga returned to the top of the sales charts as Image Comics’ Saga Volume 8 was December’s best-selling graphic novel. Image had three in the top ten. DC Entertainment had three titles in the top ten. Marvel Comics had two titles in the top ten. Dark Horse Comics’ Black Hammer Volume 2: The Event ranked #5. Finally, Oni Press’ Rick and Morty Volume 6 ranked #10.
A collection of Strangers in Paradise writer/artist Terry Moore’s personal sketches and art commissions, Abstract Studios’ Terry Moore: 25th Anniversary Sketch book: 8,800 Days of Blondes, Brunettes and Bozos was December’s best-selling book. Dark Horse Comics’ Overwatch Anthology Volume 1, a hardcover collection of sketches, webcomics, and background material on the popular video game, ranked #2 for the month.
Based on Blizzard Entertainment’s immensely popular team shooter Overwatch, Good Smile’s Overwatch: Mei “Classic Skin” Nendoroid was December’s best-selling toy product. Diamond Select Toys had three products in the top ten: the Marvel Gallery: Thor Ragnarok: The Hulk PVC Figure, inspired by Marvel Studios’ cinematic blockbuster, ranked #2; the Marvel Select: Spider-Gwen PVC Figure ranked #3; and the Marvel Gallery: Guardians of the Galaxy Vol. 2: Drax and Baby Groot PVC Figure ranked #10.
Star Trek fans beamed into action with WizKids/NECA’s Star Trek HeroClix: Away Team Original Series Booster Brick, an expansion for the miniatures game and the best-selling game product of December. Diamond Select Toys’ Back to the Future Monopoly, a custom edition of the popular board game based on the film trilogy, ranked #3. IDW Games’ Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #6.
After achieving all-time highs in 2015 and 2016, the comic book specialty market dipped in 2017 but still recorded its 4th highest year of sell-in to comic shops. Annual sales decreased -10.09% over the previous year; with comic book sales down -10.40%, while graphic novel sales were off by -9.38%. Over 89 million comic books were sold to comic book specialty stores in 2017, with over 7.4 million graphic novels units shipped.
TOP COMIC BOOK PUBLISHERS
|DARK HORSE COMICS||2.69%||2.06%|
|VALIANT ENTERTAINMENT LLC||0.96%||1.08%|
|OTHER NON-TOP 10||9.08%||5.59%|
COMPARATIVE SALES STATISTICS
|DECEMBER 2017 VS. NOVEMBER 2017|
|DECEMBER 2017 VS. DECEMBER 2016|
|FOURTH QUARTER 2017 VS. THIRD QUARTER 2017|
|FOURTH QUARTER 2017 VS. FOURTH QUARTER 2016|
|YEAR 2017 VS. YEAR 2016|
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL
|DARK HORSE COMICS||19||9||0||28|
|OTHER NON-TOP 10||118||164||27||309|
TOP 10 COMIC BOOKS
|1||DOOMSDAY CLOCK #2||$4.99||OCT170204-M||DC|
|2||DARK NIGHTS: METAL #4||$3.99||SEP170248-M||DC|
|3||PHOENIX RESURRECTION: THE RETURN OF JEAN GREY #1||$4.99||OCT170824-M||MAR|
|6||BATMAN: WHITE KNIGHT #3||$3.99||OCT170238-M||DC|
|7||AMAZING SPIDER-MAN/VENOM: VENOM INC. ALPHA #1||$4.99||OCT170876-M||MAR|
|8||MARVEL TWO-IN-ONE #1||$3.99||OCT170834-M||MAR|
|9||HAWKMAN FOUND #1||$3.99||SEP170253-M||DC|
|10||AMAZING SPIDER-MAN #792||$3.99||OCT170879-M||MAR|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||SAGA VOLUME 8 TP (MR)||$14.99||OCT170715||IMA|
|2||BATMAN VOL. 4: THE WAR OF JOKES & RIDDLES TP||$19.99||SEP170400||DC|
|3||STAR WARS VOL. 6: OUT AMONG THE STARS TP||$19.99||AUG171044||MAR|
|4||BATMAN: DETECTIVE COMICS VOL. 4: DEUS EX MACHINA TP||$16.99||SEP170399||DC|
|5||BLACK HAMMER VOL. 2: THE EVENT TP||$19.99||AUG170013||DAR|
|6||JUSTICE LEAGUE VS. SUICIDE SQUAD TP||$24.99||SEP170405||DC|
|7||SHIRTLESS BEAR-FIGHTER TP (MR)||$16.99||SEP170681-M||IMA|
|8||DEADLY CLASS VOLUME 6 TP (MR)||$16.99||AUG170634||IMA|
|10||RICK AND MORTY VOLUME 6 TP (MR)||$19.99||SEP171801||ONI|
TOP 10 BOOKS
|1||TERRY MOORE 25TH-ANNIVERSARY SKETCHBOOK||$16.99||OCT171030||ABS|
|2||OVERWATCH ANTHOLOGY VOLUME 1 HC||$19.99||JUN170080||DAR|
|3||LITTLE BOOK OF SPIDER-MAN FLEXICOVER||$9.99||AUG172292||TAS|
|4||LITTLE BOOK OF AVENGERS FLEXICOVER||$9.99||AUG172289||TAS|
|5||LITTLE BOOK OF CAPTAIN AMERICA FLEXICOVER||$9.99||AUG172290||TAS|
|6||THE SHADOW DOUBLE NOVEL VOLUME 124 SC||$14.95||SEP172221||SAN|
|7||LITTLE BOOK OF FANTASTIC FOUR FLEXICOVER||$9.99||AUG172291||TAS|
|8||ROBOTECH VISUAL ARCHIVE: MACROSS SAGA HC||$44.99||JUN172052||UDO|
|9||DOCTOR WHO: T IS FOR TARDIS HC||$9.99||SEP168058||PEN|
|10||THE ART OF STAR WARS: THE LAST JEDI HC||$40.00||OCT172093||ABR|
TOP 10 TOYS
|1||OVERWATCH: MEI “CLASSIC SKIN” NENDOROID||FEB178956||GOO|
|2||MARVEL GALLERY: THOR RAGNAROK: THE HULK PVC FIGURE||AUG172642||DST|
|3||MARVEL SELECT: SPIDER-GWEN FIGURE||MAY172533||DST|
|4||DBZ: GOKU SUPER KAMEHAME-HA PREMIUM COLOR FIGURE||JAN178994||BAN|
|5||ONE-12 COLLECTIVE: DC COMICS: BLACK ADAM FIGURE||AUG168741||MEZ|
|6||ONE-12 COLLECTIVE: DC COMICS: SUPERMAN RED SON FIGURE||AUG168743||MEZ|
|7||BORUTO: NARUTO NEXT GENERATIONS: BORUTO FIGURE||MAY178021||BAN|
|8||DRAGONBALL Z SCULTURES: TRUNKS SHINING FIGURE||JAN178996||BAN|
|9||DRAGONBALL SUPER DRAGON STARS ACTION FIGURES||DEC168933||BAN|
|10||MARVEL GALLERY: GUARDIANS OF THE GALAXY VOL. 2: DRAX & BABY GROOT PVC FIGURE||MAY172524||DST|
TOP 10 GAMES
|1||STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES BOOSTER BRICK||JUL173390||NEC|
|2||VALERIAN ALPHA MISSIONS BOARD GAME||APR178031||ULT|
|3||BACK TO THE FUTURE MONOPOLY||JUL152198||DST|
|4||DC HEROCLIX: HARLEY QUINN AND THE GOTHAM GIRLS BOOSTER BRICK||JUN173406||NEC|
|5||STARFINDER RPG CORE RULEBOOK HC||JUN173371||PAI|
|6||TMNT: SHADOWS OF THE PAST BOARD GAME||APR160482||IDW|
|7||MOUSE GUARD ROLEPLAYING GAME BOXED SET (2ND EDITION)||FEB151158||BOO|
|8||DOCTOR WHO: TIME OF THE DALEKS BOARD GAME||JUL173367||GAL|
|9||STAR TREK HEROCLIX: AWAY TEAM: ORIGINAL SERIES STARTER SET||JUL173391||NEC|
|10||YU-GI-OH!: CIRCUIT BREAK SPECIAL EDITION||OCT172955||KON|
How does Diamond calculate the charts? It all starts at the comic book shop.
Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world. Additional sales made to online merchants and other specialty retailers may be included as well.
Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.
The category tables in this press release are ranked by units sold by Diamond to its accounts for the comic books, graphic novels, and books categories and by the dollars invoiced by Diamond for the toys and games categories.
The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.