Diamond Comic Distributors has announced the top-selling comics and products in July 2017. Comics were down 13.55% in dollar share and 11.04% in unit share while graphic novels are down 6.41% in dollar share and 18.21% in unit share compared to June 2017. Compared to July 2016 comics are down 23.18% in dollar share and 26.60% unit share. Graphic novels are down 8.33% in dollar share and 10.96% in unit share compared to the same time last year.

But, July 2016 was the beginning of DC Comics’ Rebirth and in the middle of Marvel’s Civil War II. So, without major events to compare, things were of course going to be lowered.

Both Marvel and DC lost ground in dollars and units percentage for the month. Marvel Comics was July’s top publisher with a 36.89% dollar share (down 1.65) and a 39.53% unit share (down 3.29). DC Entertainment was second in July with a 26.94% dollar share (down 3.67) and a 31.15% unit share (down 0.61). In third was Image Comics with an 11.47% dollar share (up 2.61) and a 9.73% unit share (up 0.73). In fourth was IDW Publishing with a 3.83% dollar share (down 0.41) and a 3.26% unit share (up 0.08), followed by Dark Horse Comics with a 3.40% dollar share (down 0.06) and a 2.55% unit share (up 0.08).

DC Entertainment had three titles among the top ten with Dark Days: The Casting #1 being the top comic for the month. Marvel Comics had six titles in the top ten, led by Astonishing X-Men #1 at #2. Image Comics rounded out the top ten with The Walking Dead #169 at #9. Among the premier publishers, Dark Horse Comics’ Neil Gaiman’s American Gods: Shadows #5 was their top book at #94, while IDW Publishing’s Teenage Mutant Ninja Turtles/Usagi Yojimbo One-Shot was the publisher’s top ranked book at #145.

Monstress Volume 2 from Image Comics, was July’s best-selling graphic novel. Image Comics had three titles total among the top ten. Oni Press’ Rick and Morty Volume 1 returned to the top ten at #2 for the month. Marvel Comics’ Star Wars Volume 5: Yoda’s Secret War ranked #3. DC Comics had two titles in the top ten: The Flash Volume 3: Rogues Reloaded ranked #5 and Batman/Teenage Mutant Ninja Turtles ranked #7. Dark Horse Comics had two titles in the top ten as well; The Legend of Korra Volume 1: Turf Wars Part 1 ranked #6 and Serenity Volume 5: No Power in the ‘Verse ranked #10. IDW Publishing’s Batman/TMNT Adventures ranked #8 for the month.

Gemstone Publishing’s The Overstreet Comic Book Price Guide Volume 47, the latest edition of the venerable comic book resource, was the best-selling book of July; the softcover edition ranked #1 for the month, the hardcover edition ranked #2, and the spiral-bound Big! Big! edition ranked #8. BOOM! Studios’ Jim Henson’s The Dark Crystal Tales ranked #3 for the month. Dark Horse Comics’ Lead Poisoning: The Pencil Art of Geof Darrow, an art book devoted to the work of the artist behind Hard Boiled and Big Guy and Rusty the Boy Robot, ranked #4.

A fan-favorite video game character, Princess Zelda, was brought to life by Good Smile for their Legend of Zelda: Princess Zelda Figma, the best-selling toy product of July. DC Collectibles had three products among the top ten: the Superman: The Animated Series: Superman & Lois Lane Action Figure 2-Pack ranked #3, the DC Designer Series: Wonder Woman by Adam Hughes Statue ranked #4, and the Harley Quinn: Black, White, and Red Statue by Terry Dodson ranked #7. Diamond Select Toys also had three products in the top ten: the Marvel Gallery: Gwenpool PVC Figure ranked #6, the Marvel Gallery: Classic Iron Man PVC Figure ranked #9, and the Batman 1966: Shakespeare Head Bust Bank ranked #10.

WizKids/NECA celebrated the fifteenth-anniversary of the debut of the HeroClix miniatures game with the DC HeroClix: 15th-Anniversary Elseworlds Booster Brick, the best-selling game product of July. IDW Publishing had two products in the top ten: the perennial best-selling Machi Koro Card Game at #6 and the King of Creepies Game at #9.

TOP COMIC BOOK PUBLISHERS

PUBLISHER	DOLLAR SHARE	UNIT SHARE
MARVEL COMICS	36.89%	39.53%
DC ENTERTAINMENT	26.94%	31.15%
IMAGE COMICS	11.47%	9.73%
IDW PUBLISHING	3.83%	3.26%
DARK HORSE COMICS	3.40%	2.55%
BOOM! STUDIOS	2.32%	2.33%
DYNAMITE ENTERTAINMENT	2.16%	2.04%
ONI PRESS INC.	1.63%	0.96%
VIZ MEDIA	1.12%	0.41%
TITAN COMICS	0.95%	0.94%
OTHER NON-TOP 10	9.29%	7.11%

COMPARATIVE SALES STATISTICS

	DOLLARS	UNITS
JULY 2017 VS. JUNE 2017
COMICS	-13.55%	-11.04%
GRAPHIC NOVELS	-6.41%	-18.21%
TOTAL COMICS/GN	-11.56%	-11.61%
TOYS	-10.76%	11.81%
JULY 2017 VS. JULY 2016
COMICS	-23.18%	-26.60%
GRAPHIC NOVELS	-8.33%	-10.96%
TOTAL COMICS/GN	-19.31%	-25.64%
TOYS	-18.79%	-25.46%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS	-7.01%	-2.52%
GRAPHIC NOVELS	-12.39%	-13.18%
TOTAL COMICS/GN	-8.69%	-3.41%
TOYS	-5.09%	-9.26%

NEW TITLES SHIPPED

PUBLISHER	COMICS SHIPPED	GRAPHIC NOVELS SHIPPED	MAGAZINES SHIPPED	TOTAL SHIPPED
MARVEL COMICS	93	40	0	133
DC ENTERTAINMENT	76	32	0	108
IMAGE COMICS	52	20	1	73
IDW PUBLISHING	41	12	0	53
DARK HORSE COMICS	20	22	0	42
BOOM ENTERTAINMENT	23	8	0	31
DYNAMITE ENTERTAINMENT	24	3	0	27
TITAN COMICS	18	8	1	27
VIZ MEDIA	0	27	0	27
ONI PRESS INC.	8	5	0	13
OTHER NON-TOP 10	131	133	18	282

TOP 10 COMIC BOOKS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	DARK DAYS: THE CASTING #1	$4.99	MAY170193-M	DC
2	ASTONISHING X-MEN #1	$4.99	MAY170806-M	MAR
3	BATMAN #26	$2.99	MAY170211-M	DC
4	BATMAN #27	$2.99	MAY170213-M	DC
5	SECRET EMPIRE #6	$4.99	MAY170763-M	MAR
6	SECRET EMPIRE #7	$3.99	MAY170769-M	MAR
7	STAR WARS #33	$3.99	MAY170924-M	MAR
8	DEADPOOL KILLS MARVEL UNIVERSE AGAIN #1	$3.99	MAY170819-M	MAR
9	THE WALKING DEAD #169 (MR)	$2.99	MAY170730	IMA
10	SPIDER-MEN II #1	$3.99	MAY170813-M	MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	MONSTRESS VOLUME 2 TP (MR)	$16.99	APR170834-M	IMA
2	RICK AND MORTY VOLUME 1 TP	$19.99	JUL151482-M	ONI
3	STAR WARS VOLUME 5: YODA’S SECRET WAR TP	$17.99	MAR171131	MAR
4	CURSE WORDS VOLUME 1 TP (MR)	$9.99	MAY170612-M	IMA
5	THE FLASH VOLUME 3: ROGUES RELOADED TP	$16.99	APR170413	DC
6	THE LEGEND OF KORRA VOL. 1: TURF WARS PT 1 TP	$10.99	FEB170063	DAR
7	BATMAN/TMNT TP	$16.99	APR170419	DC
8	BATMAN/TMNT ADVENTURES TP	$19.99	APR170539-M	IDW
9	BLACK SCIENCE VOLUME 6 TP (MR)	$16.99	MAY170662	IMA
10	SERENITY VOLUME 5: NO POWER IN THE ‘VERSE HC	$19.99	MAR170077	DAR

TOP 10 BOOKS

RANK	DESCRIPTION	PRICE	ITEM CODE	VENDOR
1	OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 SC	$29.95	APR171765-M	GEM
2	OVERSTREET COMIC BOOK PRICE GUIDE VOL. 47 HC	$35.00	APR171766-M	GEM
3	JIM HENSON’S THE DARK CRYSTAL TALES HC	$16.99	MAR171409	BOO
4	LEAD POISONING: THE PENCIL ART OF GEOF DARROW HC	$34.99	MAR170037	DAR
5	BE A STAR WONDER WOMAN PICTURE BOOK	$15.95	MAY172129	CAP
6	BEDTIME FOR BATMAN BOARD BOOK	$7.99	MAY172130	CAP
7	SPIDER MAN: NIGHT OF VULTURE LITTLE GOLDEN BOOK	$4.99	MAY172147	RAN
8	BIG! BIG! OVERSTREET COMIC BOOK PRICE GUIDE VOL 47	$47.50	MAY171625	GEM
9	MIGHTY THOR: THUNDER STRIKE LITTLE GOLDEN BOOK	$4.99	MAY172146	RAN
10	STAR WARS: JEDI ACADEMY VOL. 5: FORCE OVERSLEEPS HC	$12.99	MAY172182	SCH

TOP 10 TOYS

RANK	DESCRIPTION	ITEM CODE	VENDOR
1	LEGEND OF ZELA: TWILIGHT PRINCESS: ZELDA FIGMA	AUG168805	GOO
2	DRAGONBALL SUPER: DRAGON STARS ACTION FIGURES	DEC168377	BAN
3	SUPERMAN ANIMATED: SUPERMAN & LOIS LANE FIGURE 2-PACK	JAN170424	DC
4	DC DESIGNER SERIES: WONDER WOMAN BY ADAM HUGHES STATUE	JAN170426	DC
5	MARVEL: SQUIRREL GIRL BISHOUJO STATUE	DEC162884	KOT
6	MARVEL GALLERY: GWENPOOL PVC FIGURE	DEC162562	DST
7	HARLEY QUINN: RED WHITE & BLACK STATUE BY TERRY DODSON	JAN170429	DC
8	MARVEL UNIVERSE VARIANT PLAY ARTS KAI: WOLVERINE FIGURE	DEC168151	SQU
9	MARVEL GALLERY: CLASSIC IRON MAN PVC FIGURE	JAN172648	DST
10	BATMAN 1966: SHAKESPEARE HEAD BUST BANK	JUN162388	DST

TOP 10 GAMES

RANK	DESCRIPTION	ITEM CODE	VENDOR
1	DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS BOOSTER BRICK	MAR173391	NEC
2	MAGIC THE GATHERING TCG: AETHER REVOLT BOOSTER PACKS	NOV162988	WIZ
3	RICK AND MORTY: ANATOMY PARK BOARD GAME	MAY173183	CRY
4	D&D: ICONS OF THE REALM MINIATURE BOOSTER BRICK	MAR173387	NEC
5	MAGIC THE GATHERING TCG: HOUR OF DEVESTATION BOOSTER PACKS	APR173295	WIZ
6	MACHI KORO CARD GAME	MAY142831	IDW
7	DRINKING FLUXX CARD GAME	APR173273	LOO
8	DC HEROCLIX: 15TH-ANNIVERSARY ELSEWORLDS STARTER SET	MAR173392	NEC
9	KING OF CREEPIES GAME	APR170672	IDW
10	MARVEL HEROCLIX: GUARDIANS OF THE GALAXY VOL. 2	OCT168616	NEC