Dynamite Signs the License for Elvira
Dynamite Entertainment has announced that Elvira, Mistress of the Dark – the beloved horror icon brought to (after)life by actress Cassandra Peterson – will join their line of licensed pop culture properties courtesy of a new licensing agreement with Queen “B” Productions and DevlinAgency. The publisher will develop and manufacture a wide variety of product categories including comic books, trading cards, posters, lithographs, card games, and board games.
With her signature blend of sex appeal, fearlessness, sarcasm, and smarts, Elvira rose to stardom in 1981 as the nationally syndicated hostess of Elvira’s Movie Macabre. Her distinct personality a hit with audiences everywhere, she evolved quickly into a cultural icon and film star (including two motion pictures, Elvira, Mistress of the Dark and Elvira’s Haunted Hills). Becoming a universally recognized brand, Elvira is a hallmark of Halloween costumes, action figures, pinball machines, Halloween decor, model kits, calendars, perfume, and dolls, and over the course of thirty-plus years, has served as a spokesperson for global brands including Coors and Pepsi.