Her Universe Announces their first-ever DC Activewear Collection
Her Universe shines the spotlight on DC fangirls and officially announce the first-ever DC activewear collection. The announcement, in partnership with Warner Bros. Consumer Products, and with Kohl’s marks the first time ever that Her Universe has designed a collection inspired by the world’s most iconic DC Super Heroes—Wonder Woman, Batman, and Superman. Her Universe has created a fashion forward line available exclusively in Kohl’s stores nationwide and on Kohls.com April 3.
Her Universe has teamed up with Kohl’s to create a fashion forward line available exclusively in Kohl’s stores nationwide and on Kohls.com April 3rd, which includes sports bras, tank tops, tees, jackets, shorts and leggings available in juniors and plus sizes. Price point of the collection is $24 to $55. The Wonder Woman collection is landing in stores in May in celebration of the new Wonder Woman movie opening June 2.
Eckstein, inspired by Wonder Woman, wanted to encourage young women to embrace their warrior spirit and has created a promotional campaign that will be launching with the collection’s release. Using the hashtag #HerUniverseAtKohls, these subtle reminders encourage fangirls to be like these iconic DC characters in their everyday life:

Eckstein has also created three 5-minute quick and easy workout videos inspired by each character to train like Wonder Woman, Batman and Superman. No experience or equipment necessary.
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