Valiant has announced that it is partnering with comics retailers nationwide for a special Pokémon Go sponsorship program designed to increase foot traffic and “lure” in new readers! Beginning today, join the excitement as your local comic shop transforms into your next PokéStop when Valiant drops Pokémon Go Lures at a slate of specially designated comic book retailers! As the elusive Pokémon populate each newly active PokéStop for a limited time, comics fans and mobile gamers can come together at 11 U.S. retailers – stretching coast to coast from New York to California – for a one-of-a-kind Pokémon Go experience sponsored exclusively by Valiant Entertainment!

Then: Swing by each designated comic shop PokéStop to survey Valiant’s renowned slate of comics and trade paperbacks that racked up a record-setting 50 nominations at this year’s Harvey Awards! Stay tuned to the official Valiant Twitter account (@ValiantComics) throughout the week as Valiant rolls out its limited-time lure drops at these comic book shops across the country:

Bulletproof Comics
4506 Fort Hamilton Pkwy, Brooklyn, NY 11219

Carmine Street Comics
34 Carmine St, New York, NY 10014

Comickaze Comics Books and More
Madison Square Shopping Center
5517 Clairemont Mesa Blvd, San Diego, CA 92117

Collector’s Paradise
7131 Winnetka Ave, Winnetka, CA 91306

Forbidden Planet
832 Broadway, New York, NY 10003

Hi De Ho Comics
1431 Lincoln Blvd, Santa Monica, CA 90401

Level Up Entertainment
Hamilton Mall, 4403 E Black Horse Pike, Mays Landing, NJ 08330

Meltdown Comics & Collectibles
7522 Sunset Blvd, Los Angeles, CA 90046

Midtown Comics Downtown
64 Fulton St, New York, NY 10038

Midtown Comics Grand Central
459 Lexington Ave, New York, NY 10017

Midtown Comics Time Square
200 W 40th St, New York, NY 10018