Loot Crate Announces Expansion at Licensing Expo. Partners with WWE and Sanrio
At the Licensing Expo which is currently taking place in Vegas, Loot Crate has announced some new licensing partnerships hinting at what fans of geek boxes may be seeing down the line. They have announced new partnerships with WWE and Sanrio.
The geek box service has over 600,000 recurring subscribers worldwide and have been focusing into partnership-focused crates. They announced a partnership a bit ago with Crunchyroll for their Anime box as an example. The licensing strategy for Loot Crate includes lines of business as well as the stand alone partnership crates that supports IP holders in building deeper, more enriched experiences for their most loyal fans.
They have announced they will be introducing a bimonthly WWE crate, featuring items that will appeal to WWE fans worldwide. Each crate will feature exclusive collectibles, apparel and home goods. Look for more details as Loot Crate and WWE launch this exciting crate later this summer.
Tapping into another multi-generational global brand with a loyal fan community, Loot Crate has also announced a partnership with Sanrio, the lifestyle brand best known for pop icon, Hello Kitty. Sanrio fans will have access to a special crate celebrating Hello Kitty, Chococat, Keroppi and more Sanrio characters delivered to their front door. This partnership with Sanrio allows Loot Crate to curate and deliver a unique experience to surprise and delight Sanrio’s passionate fan base.
Loot Crate will be showcasing select crates at the Licensing Expo in Las Vegas June 21-23, 2016 at booth B99 in the Characters & Entertainment zone at the Bayside Exhibit Hall, Level 1.