The Most Exciting thing about Disney’s Playmations Might be the Stock Photos
Yesterday, Disney announced their next toy breakthrough, Playmation, tech infused toys and playsets that’ll feature themes of Marvel characters, Disney characters, Frozen, Star Wars, and more.
The “next step in play” seems like something we’ve seen before, playsets, and other items, infused with tech, that also allows active play. That part isn’t new, it can be traced back to the home laser tag games, and absolutely earlier. The exact details of what this all means hasn’t quite been revealed, but it looks interesting, and potentially it should be fun.
What really stood out to me wasn’t the announcement itself, but the stock photos that were released by Disney’s partner in this Hasbro. The photos featured three children playing with the Avengers set release which is first up. What’s new is that one of the three children was a girl. In fact, 5 of the 9 photos that were part of Hasbro’s press release feature the young girl. And look, there’s also a Black Widow figure coming out too!
Is this Disney, and Hasbro, finally admitting that girls also like toys based on super heroes?
Disney, Marvel, and Hasbro have all come under fire for acting as if women aren’t interested in toys based on super heroes. Black Widow was absent from the Avengers: Age of Ultron toys, with her motorcycle scene set replacing her with Captain America, though she has been including in other sets including the Marvel Legends line of toys and Marvel Infinite series of toys. There’s also been outrage over a lack of some clothing options for women as well, and the absence of Black Widow on much of the boys clothes as well.
It’s possible this may be the strange continuation of featuring girls and female characters in sets not based on movies, or, this may be Disney and Hasbro acknowledging that girls due enjoy toys based on super heroes. It’s not just boys who act out being Iron Man, Spider-Man, and more, girls due it too, and those toys make it easier for them to do so.
You can see the photos below.