New People has announced an array of colorful fashion events scheduled to take place during the 2012 J-POP Summit Festival, which takes place across San Francisco’s Japantown district on Saturday and Sunday, August 25^th and 26^th. Catch the latest inspired designs from cutting edge Japanese brands such as Liz Lisa, h. NAOTO and Baby, The Stars Shine Bright as they stage several fun and free fashion shows and contests throughout the weekend. For event schedule, please visit www.j-pop.com.

The J-POP Summit Festival is honored to welcome Japanese fashion brand, Liz Lisa, for a first-ever appearance in the United States. Founded in the popular Tokyo shopping district of Shibuya, the Liz Lisa brand is built upon a fashion fusion of retro-meets-trendy, infused with a touch of feminine luxury and sensuality to accentuate the wearer’s charm and allure. During the 2012 J-POP Summit, Liz Lisa will host a pop-up boutique inside the NEW PEOPLE retail store offering an array of fashions and unique accessories for sale. Shoppers that spend at least $50 at the boutique will also enjoy free Liz Lisa eyelash makeup on-site by the brand’s official girls team that flying all the way from Tokyo to join in the festival.

Liz Lisa will also host a rose flower-inspired “Shibuya Girls Fashion Contest,” scheduled to take place on Saturday, August 25^th at 1:00pm on the Main Pagoda Stage at Peace Plaza. Attendees that feel they that are the best example of a Shibya Fashionista are invited to participate in the contest and show their style at the J-POP Summit Festival! For entry information, check http://www.j-pop.com/2012/liz-lisa-fashion-contest. Prizes will include gorgeous Liz Lisa items. More information on Liz Lisa is available at: http://www.lizlisa.com/en.

Harajuku fashion will also bloom at the festival. Edgy Harajuku fashion brand, h. NAOTO has issued a call to potential female models to participate in their special live J-POP Summit fashion show showcasing the latest Autumn and Winter collections from the new FRILL and GRAMM clothing lines. The show will take place on Saturday, August 25^th at3:00pmon the Main Pagoda Stage in Japantown’s Peace Plaza. FRILL is the brand’s new Lolita-inspired line, while GRAMM is h. NAOTO’s romantic and more organic, “mori” (meaning forest) girl-inspired brand. More information on h. NAOTO is available at: http://www.hnaoto.us.