D+Q’s Digital Strategy: Chester Brown on Kobo Vox!
Official Press Release
As announced in today’s PW Daily by Calvin Reid, this holiday season, the Drawn & Quarterly classic graphic novels LOUIS RIEL A COMIC-STRIP BIOGRAPHY and PAYING FOR IT A COMIC-STRIP BIOGRAPHY ABOUT BEING A JOHN by the award-winning and iconoclastic cartoonist Chester Brown, will each be available as ebooks via KOBO’s Vox Reader, it was announced today by Peggy Burns, Associate Publisher of Marketing & Sales. Known for its astute editorial standards and high print production values, this venture marks the Montreal-based company’s first foray into the digital sphere.
“Many people assumed we would never do ebooks, whereas the opposite was true. We were open to the idea, but wanted to approach it cautiously,” said Burns. “This past Fall, we had a fortuitous series of events that brought the project to the foreground. Chester voiced his desire for ebooks, CBC Canada Reads shortlisted LOUIS RIEL in its top-ten for its annual contest, and most importantly, the fellow Canadian company Kobo inquired if we would consider ebooks. Kobo’s pitch was very friendly and nonexclusive and they promote CBC Canada Reads. They understood who we are, our hesitancy and what is important to us. It all happened very organically which is how we prefer to do business.”
D+Q production manager Tracy Hurren oversaw the project and worked with Kobo to ensure that the same care and attention D+Q gives towards its print editions was in place for the ebooks. The arrangement is nonexclusive and D+Q expects to add more titles by different authors and devices throughout 2012.
Lastly, D+Q is proud to announce that the company will be splitting the net proceeds of its ebook sales equally with its authors, and is in agreement with the Writer’s Union of Canada.
“D+Q has always been an author-centric company, it is this ethos that has shaped us into who we are today,” said Chris Oliveros, D&Q’s Publisher and Editor-In-Chief. “It only seemed natural to offer the fairest proposition to our authors.”