LaViaz Mobile and Gen Con Sign Deal

Official Press Release

LaViaz Mobile and Gen Con LLC sign 2-year contract extension, announce Gen Con Indy Mobile for Android

Seattle, WA (July 28, 2011)‹Gen Con LLC announced today that they have signed a 2-year contract extension with LaViaz Mobile, based in Carmel, IN, to develop mobile applications for Gen Con Indy.  The nation’s largest gaming convention is scheduled for Indianapolis August 4-7.  Concurrently, LaViaz Mobile announced the availability of Gen Con Indy Mobile for Android .  Gen Con Indy Mobile will allow attendees to synchronize the latest version of the event catalog on their Android devices as well as Apple’s iPhone family of smartphones while at the convention.  They will also be able to “mark” events as favorites and tell their friends about events they are attending.  The application will also feature integration with Facebook and Twitter, popular social networking sites and maps of all the venues.  Gen Con Indy Mobile will be available as a free download from the iTunes App Store and Google¹s Android Market.

“We have received tremendous feedback from our attendees to offer Gen Con Indy Mobile for Google¹s Android platform” stated Scott Elliott, Senior Director of Sales for Gen Con LLC.  “Working with our Promotional Partner, LaViaz Mobile, Gen Con Indy is pleased to extend the Best Four Days in Gaming to our attendees with Android phones.”

Combining expertise in mobile application development and industry knowledge, LaViaz Mobile developed EventView , a modular application development platform.  Gen Con Indy Mobile is built on this platform.   “In addition to providing a better experience for attendees, the modular design and resultant flexibility of EventView  make application development and implementation time minimal for convention organizers”  stated Ron Blaisdell, CEO of LaViaz Mobile.  “Extending EventView  to the Android
platform was just a natural progression of our investment in mobile applications that support the convention and event industry”.

About Gen Con
Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game convention in North America.  Its operations include Gen Con Indy and licensees for European and Asia Pacific Gen Con shows.  It was acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington.  Gen Con is a consumer and trade experience dedicated to gaming culture and community.  For more information visit our website at www.gencon.com.

About LaViaz Mobile
Offering end-to-end mobile application development, LaViaz Mobile captures, and delivers multimedia content to mobile devices, giving businesses and organizations an opportunity to expand and enrich their customer and member bases through exclusive wireless multimedia applications.  For more information visit our website at www.laviaz.com.