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Gen Con Announces Charity for 2011

Official Press Release

School on Wheels Named As Charity Recipient for Gen Con Indy 2011

INDIANAPOLIS – (March 16, 2011) As in years past, Gen Con LLC chooses one charity to raise funds for during the Best Four Days in Gaming. This year Gen Con is excited to announce it has selected School on Wheels, which enhances and enriches educational opportunities for school-aged homeless children. Last year Gen Con raised almost $16,000 for the Pajama Program and is looking forward to another great year. Gen Con Indy 2011 celebrates its 44th convention August 4-7 at the Indiana Convention Center.

“School on Wheels does such an amazing job helping Indianapolis’s homeless kids with their education,” said Adrian Swartout, CEO of Gen Con. “Each year our attendees are incredibly generous, raising thousands of dollars and spending countless hours for the charity we support.”

The School on Wheels story began in 2001 when Sally Bindley learned that there are over 3,000 homeless children in Indianapolis and half are under the age of 12. Providing supplemental educational services for homeless children is a big job and until School on Wheels was formed, no one was doing it. That’s when Sally hit the streets literally, and began tutoring homeless children. School on Wheels was founded and received 501(c)(3) status in 2001. During the first year, two part-time staff members and four volunteers provided tutoring for 50 homeless children at one shelter. Today, School on Wheels has a staff comprised of 13 talented and dedicated employees and over 500 volunteer tutors serving at 11 locations in Indianapolis.

During Gen Con, funds for the charity will be raised in a variety of ways, many of which have been running for years in support of charity. 100% of the proceeds from the Ace of Aces X, Cardhalla XIII and the Charity Auction will go directly to School on Wheels. In addition, attendees can look forward to other activities to help the charity including Jail-n-Bail, visiting the School on Wheels booth in the Family Fun Pavilion, social networking promotions and writing “Hope Notes” to encourage the students throughout the year.
Gen Con has had a long history of supporting charities at their event and will continue the tradition this year and in the future.

For 44 years, Gen Con Indy has been creating trends and breaking records in the hobby gaming industry. Last year, more than 30,000 unique attendees experienced Gen Con Indy. In 2011 Gen Con Indy will consist of exciting events, hundreds of exhibits and plenty of ways to give back to the community. For registration and more information visit

About School on Wheels
School on Wheels serves homeless children in Indianapolis homeless shelters and believes that all children, regardless of socio-economic status or housing situation, deserve a proper learning environment and educational support. We’re on a mission to break the cycle of homelessness through education. To learn more about School on Wheels, visit, follow us on Twitter @Indy SOW and “Like” us on Facebook.

About Gen Con
Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game convention in North America. It was acquired in 2002 by former CEO and Founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington. Gen Con is a consumer and trade experience dedicated to gaming culture and community. For more information visit the website at . For up-to-the minute details, find us at and at

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