The Dark Knight Rises and So Does Searches for Hathaway and Hardy


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batman and robin breaking newsWith the announcement of Anne Hathaway being cast as Selina Kyle/Catwoman and Tom Hardy as Bane in the next installment of the Batman movie franchise The Dark Knight Rises, searches for the two and characters have boosted online.

Searches soared for those two involved with some impressive numbers:

  • 3,693% increase for Anne Hathaway
  • 17,662% for Tom Hardy

Variations on those two like “tom hardy bane” also had the same sort of volume.  That’s some fantastic buzz and interest by the public.

The Batman movie franchise has been fantastic with their online promotions with The Dark Knight having an Alternative Reality Game that saw a political campaign being waged to elect Harvey Dent.  Lets hope we see something just as groundbreaking for this one.