Tag Archives: transformers: prime

Transformers Prime Season Two Hits Shelves this November

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This November 20 sees a release of a deluxe 4-disc edition of Transformers Prime Season Two on Blu-Ray and DVD from SHOUT Factory!

With UNICRON defeated by OPTIMUS PRIME, what was thought to be the end of AUTOBOTS’ darkest hour is actually proving to be just the beginning. The dynamic second season of Hasbro Studios’ acclaimed animated hit series TRANSFORMERS PRIME digs deeper into TRANSFORMERS mythology as both the AUTOBOTS and DECEPTICONS uncover clues relating to secret artifacts of Iacon, CYBERTRON’s capital city. Their discoveries could not only change the balance of power in the war, but also potentially revive their dead home planet.

Transformers Prime: Season Two contains all 26 episodes in perfect high-definition picture and purest digital sound available. Special bonus content highlights include Optimus Prime: Up Close and Personal Panel with Larry King and Peter Cullen from San Diego Comic-Con International 2012 and brand-new interviews with the series creative team! This is an essential home entertainment collection for every Transformers fan, collectors and entire family. The 4-disc Blu-ray collection is priced at $59.99. The deluxe 4-DVD set is sold separately and has a suggested retail price of $29.93.

TRANSFORMERS PRIME: SEASON TWO

Special Bonus Content:

  • Optimus Prime: Up Close And Personal Panel From San Diego Comic-Con International 2012

The incomparable Larry King, one of the most recognized broadcast interviewers in the world, goes one-on-one with voice actor Peter Cullen (OPTIMUS PRIME). “The King of Interviews” salutes the beloved Cullen and takes fans on a journey through the actor’s early days on the original 1984 animated TV series “TRANSFORMERS Generation One,” the three box office smash TRANSFORMERS movies, and his current work on The Hub TV network’s Daytime Emmy® Award-winning animated series TRANSFORMERS PRIME from Hasbro Studios.

  • Brand-new interviews with the creative team

Technical Information:

TRANSFORMERS PRIME: SEASON TWO
DVD street date: November 20, 2012
Blu-ray street date: November 27, 2012
Running Time: approx. 10 hours
Aspect Ratio: Blu-ray 1080p Widescreen (1.78:1)
DVD 720×480 Anamorphic Widescreen (1.78:1)
Audio: English, Audio 5.1 Surround / 2.0 Stereo

Transformers Prime: The Complete First Season Limited Edition 4-Disc Blu-ray Collection (packed with a 96-page IDW graphic novel) and 4-DVD set.

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Official Press Release

TRANSFORMERS PRIME:

THE COMPLETE FIRST SEASON

Featuring Over 10 Hours of Non-Stop Action, Special Bonus Content and More!

THE COLLECTIBLE 4-DVD SET &

LIMITED EDITION 4-DISC BLU-RAY™ COLLECTION –

PACKED WITH A 96-PAGE GRAPHIC NOVEL

OWN IT ON MARCH 6, 2012 FROM SHOUT! FACTORY

Prepare to experience the world of TRANSFORMERS PRIME like never before with perfect picture visuals and the purest digital sound available when the entire first season of the award-winning CGI animated series TRANSFORMERS PRIME arrives in stores everywhere in North America on March 6, 2012 in a deluxe 4-DVD set and a Limited Edition 4-Disc Blu-ray™ collection from Shout! Factory, in collaboration with Hasbro Studios.

Both the DVD and Blu-ray collections of TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON boast all 26 action-packed episodes (including the 5-part miniseries Darkness Rising) and special bonus content. For a limited time only, TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON Limited Edition 4-Disc Blu-ray contains a 96-page IDW graphic novel based on this hit series.

Fans and collectors can pre-order the DVD release of TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON today! The Limited-Edition 4-Disc Blu-ray Collection (featuring the 96-page IDW graphic novel) is available for preorder exclusively on Amazon and ShoutFactoryStore.com.

Delivering a new level of heavy metal action and family entertainment for all ages, the limited edition Blu-ray collection is priced to own at $64.99 SRP. The deluxe 4-DVD set is sold separately and has a suggested retail price of $ 29.93 SRP.

The TRANSFORMERS saga starts a new chapter as old foes return, legendary heroes rise, and new ones are found in unlikely places. The new EMMY Award winning series TRANSFORMERS PRIME, A Hasbro Studios production, currently airs on The HUB television network in the U.S. and Teletoons in Canada, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting a new chapter for a new generation of fans.

In early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The HUB. Optimus Prime, Bumblebee, Arcee, AUTOBOT Ratchet, Bulkhead, and many others are back to “roll out” against Megatron’s latest attempt to conquer Earth. And Megatron proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the Decepticon hordes, but they find increased strength through bonds forged with three human teenagers.

Season One of TRANSFORMERS PRIME boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Adam Baldwin, Markie Post, Ernie Hudson, among other notables. TRANSFORMERS PRIME is produced by Hasbro Studios, with Alex Kurtzman, Roberto Orci and Jeff Kline serving as executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen.

TRANSFORMERS PRIME recently garnered two Emmy® Awards for Outstanding Individual Achievement in Animation and six Emmy nominations.

Technical Information

TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON Blu-ray Collection

Limited Edition 4-Disc Blu-ray is packed with transformers prime graphic novel and bonus content

Street Date: March 6, 2012

Running Time: +/- 10 hours

Aspect Ratio: Anamorphic widescreen

Audio: English, Audio 5.1 Surround

TRANSFORMERS PRIME: THE COMPLETE FIRST SEASON DVD Set

4-DVD Set and bonus content

Street Date: March 6, 2012

Running Time: +/- 10 hours

Aspect Ratio: Anamorphic widescreen

Audio: English, Audio 5.1 Surround

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.

Emmy® is the trademark property of the Academy for Television Arts & Sciences/ The National Academy for Television Arts & Sciences. Grammy® is the registered trademark of the national Academy of Recording Arts & Sciences, Inc.

Transformers Prime – Darkness Rising DVD arrives Dec 6 from Shout! Factory

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Official Press Release

Prepare to Experience the World of TRANSFORMERS PRIME!

TRANSFORMERS PRIME – DARKNESS RISING

PRESENTED FOR THE FIRST TIME AS

A FEATURE-LENGTH MOVIE

Featuring The 5-Part Original Miniseries Seamlessly Edited Together in

This Special Widescreen Movie Presentation and Exciting Bonus Content

OWN IT ON DVD DECEMBER 6, 2011

FROM SHOUT! FACTORY

“MEGATRON has not been seen nor heard from in sometime, and if his return is imminent, it could be catastrophic,” said OPTIMUS PRIME.

Transformers Prime DarknessThe lure of the TRANSFORMERS saga starts a new chapter as all foes return, legendary heroes rise, and new ones are found in unlikely places. The new CGI animated series TRANSFORMERS PRIME which currently airs on The Hub television network and is a Hasbro Studios production, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. Arch rivals the AUTOBOTS and the evil DECEPTICONS, lead by MEGATRON once again face-off in their rivalry for control of Earth in this new show. Celebrate the triumphant return of the AUTOBOTS through cutting-edge CGI animation with TRANSFORMERS PRIME – DARKNESS RISING. In early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The Hub. Optimus Prime, Bumblebee, Arcee, AUTOBOT Ratchet, Bulkhead, and many others are back to “roll out” against Megatron’s latest attempt to conquer Earth. And Megatron proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the Decepticon hordes, but they find increased strength through bonds forged with three human teenagers.

On December 6, 2011, Shout! Factory, in collaboration with Hasbro, will release TRANSFORMERS PRIME – DARKNESS RISING DVD, featuring the entire five action-packed episodes edited together in a seamless, riveting movie and special bonus content that includes animatics and a special look at concept designs for characters and backgrounds. Delivering a new level of heavy metal action and family entertainment for all ages, this highly collectible DVD is priced to own with a suggested retail price of $14.97.

TRANSFORMERS PRIME – DARKNESS RISING boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Dwayne Johnson, among other notables. TRANSFORMERS PRIME is produced by Hasbro Studios.  Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen. 

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Shout! Factory

Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.

Emmy® is the trademark property of the Academy for Television Arts & Sciences/ The National Academy for Television Arts & Sciences.  Grammy® is the registered trademark of the national Academy of Recording Arts & Sciences, Inc.

Transformers Prime – Darkness Rising Hits Shelves December 6

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Official Press Release

Shout Factory

Prepare to Experience the World of TRANSFORMERS PRIME!

TRANSFORMERS PRIME – DARKNESS RISING

A 5-Part Original Miniseries

Hitting Home Entertainment Shelves Nationwide

OWN IT ON DVD DECEMBER 6, 2011

FROM SHOUT! FACTORY

“MEGATRON has not been seen nor heard from in sometime, and if his return is imminent, it could be catastrophic,” said OPTIMUS PRIME.

The lure of the TRANSFORMERS saga starts a new chapter as all foes return, legendary heroes rise, and new ones are found in unlikely places. The new CGI animated series TRANSFORMERS PRIME which currently airs on The Hub television network and is a Hasbro Studios production, deepens the epic mythology of both the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. Arch rivals the AUTOBOTS and the evil DECEPTICONS, lead by MEGATRON once again face-off in their rivalry for control of Earth in this new show. Celebrate the triumphant return of the AUTOBOTS through cutting-edge CGI animation with TRANSFORMERS PRIME – DARKNESS RISING. Early 2011, loyal TRANSFORMERS fans, as well as families and kids, were introduced to this visually stunning five-part miniseries on The Hub. Optimus Prime, Bumblebee, Arcee, AUTOBOT Ratchet, Bulkhead, and many others are back to “roll out” against Megatron’s latest attempt to conquer Earth. And Megatron proves to be more powerful than ever, having acquired a rare element that allows him mastery over life itself. OPTIMUS PRIME and the AUTBOTS may be few against the Decepticon hordes, but they find increased strength through bonds forged with three human teenagers, taking the human drama to levels as yet unseen by the franchise.

On December 6, 2011, Shout! Factory, in collaboration with Hasbro, Inc, will release TRANSFORMERS PRIME – DARKNESS RISING DVD, featuring the entire five action-packed episodes. Delivering a new level of heavy metal action and family entertainment for all ages, this highly collectible DVD is priced to own with a suggested retail price of $14.97.

TRANSFORMERS PRIME – DARKNESS RISING boasts an all-star voice cast, including Peter Cullen, Frank Welker, Steve Blum, Jeffrey Combs, Dwayne Johnson, among other notables. TRANSFORMERS PRIME is produced by Hasbro Studios.  Alex Kurtzman, Roberto Orci and Jeff Kline are executive producers. Kurtzman and Orci served as writers for the feature films TRANSFORMERS and TRANSFORMERS: Revenge of the Fallen. 

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide range of immersive entertainment offerings based on the Company’s world-class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as THE TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multiplatform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com.

You can pre-order now on Amazon, Transformers Prime: Darkness Rising.

Hasbro Studios invites you to Transformers Prime panel at ComiCon!

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Official Press Release

HASBRO STUDIOS WOULD LIKE TO INVITE YOU TO THE “TRANSFORMERS PRIME” PANEL AT COMICON 2011!!

Meet the producers and discuss your favorite characters.

Featuring a first-season highlight clip and a sneak peek at exciting footage from an upcoming episode
Today, we take the battle to ComiCon!!

Come and experience this epic battle for yourself. Tell us what you think! Got any ideas? See what your favorite characters up to now.

Who: Executive Producers  Roberto Orci and Jeff Kline will join the show’s creative stewards to discuss the creative process behind the show, nominated for six Daytime Emmy ® Awards (including two Daytime Emmy® Award wins).

Key guests include Dave Hartman, Duane Capizzi, Therese Trujillo, Vinton Heuck, , Brian Lenard, Jose Lopez, and Mike Vogel (Hasbro Studios).

What:  Panel: “The Making of Transformers Prime”: The Creative Process, followed by an audience Q&A .

Panel will discuss all aspects of the show, including character and set development and design, and the writing of this epic series that has made this show a fan-favorite.

Following the discussion, fans will engage in a Q&A with the panelists and preview clips from the first season of the half-hour animated series. 

Produced by Hasbro Studios, “Transformers Prime” (Saturdays at 7 p.m. ET on The Hub) continues the legendary battle between archrivals Optimus Prime and Megatron who once again face-off in their epic rivalry for control of the Earth. “Transformers Prime” features iconic characters of the franchise as well as introduces new human characters to the action series that has helped to redefine Transformers for a whole new generation of fans.

When:    Thursday July 21, 2011

“Transformers Prime” panel: 3:30-4:30 pm Room 24ABC

Where:   The panel will take place at the San Diego Convention Center.

San Diego Convention Center

111 West Harbor Drive
San Diego, CA 92101

Additional information can be found at ComiCon 2011

See you at ComiCon…

“Until that day… till all are one.”

The Hub TV Network Unveils 2011 San Diego Comic-Con Schedule

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Official Press Release

THE HUB TV NETWORK UNVEILS 2011 SAN DIEGO COMIC-CON SCHEDULE, INCLUDING THREE PANELS AND AQUABATS CONCERT

Behind-the-Scenes Look at Popular Series “Transformers Prime”;
Adam West, Burt Ward, Julie Newmar to Appear
In 45th Anniversary Tribute To Live-Action TV Series “Batman”;
Sneak Peek at Fall Original Series “The Aquabats Super Show!”

Aquabats To Rock Out For Kids and Parents with Special Concert At House of Blues on Saturday, July 23

LOS ANGELES –The Hub television network, a destination for kids and their families, returns to San Diego Comic-Con, July 21-24 in unprecedented fashion with the ultimate fan experience — a lineup of events that includes panel sessions featuring a 45th anniversary tribute to the classic live-action “Batman” series, a behind-the-scenes look at the making of the Daytime Emmy® Award-winning “Transformers Prime” and a sneak-peek at the eagerly anticipated upcoming fall live-action and animated series “The Aquabats Super Show!”

Additionally, The Aquabats will showcase their extraordinarily unique musical talents in a concert at the House of Blues on Saturday, July 23 at 7 p.m. PT, blending live-action comedy with animation segments sprinkled throughout in what promises to be a ridiculously fun concert for kids of all ages.  Tickets can be purchased in advance directly through the House of Blues at: http://www.houseofblues.com/tickets/eventdetail.php?eventid=68470

Photos and exclusive behind-the-scenes video from Comic-Con 2011 will be posted to The Hub’s Facebook page throughout the duration of the convention at http://www.facebook.com/#!/hubtvnetwork while live coverage of the panels and concert can be followed on Twitter at Twitter.com/hubtvnetwork.

Below is the complete schedule for The Hub’s San Diego Comic-Con 2011 panels:

Thursday, July 21 “The Making of ‘Transformers Prime’” (3:30 p.m., Room 24ABC)

Executive Producer Roberto Orci, whose credits include the films Cowboys & Aliens, Star Trek, and the TV series “Fringe,” and “Hawaii Five-O,” will join Executive Producer Jeff Kline and the show’s Dave Hartman, Duane Capizzi, Jose Lopez, Therese Trujillo, Vinton Heuck and Mike Vogel (Hasbro Studios) to discuss the creative process behind the show nominated for six Daytime Emmy Awards (including two EmmyAward wins). Featuring a first-season highlights clip and a sneak peek at exciting footage from an upcoming episode, the panel will discuss all aspects of the show, including character and set development, design, and the Emmy-nominated writing of this epic series that have made this show a fan-favorite.  Following the discussion, fans will engage in a Q&A with the panelists.

Produced by Hasbro Studios, “Transformers Prime” (Saturdays at 7 p.m. ET on The Hub) continues the legendary battle between arch rivals Optimus Prime and Megatron who once again face-off in their epic rivalry for control of the Earth. The half-hour animated series features iconic characters of the franchise as well as introduces new human characters to the action series that has helped to redefine Transformers for a whole new generation of fans.

Friday, July 22 “45th Anniversary of the Original Batman Series” (6:00 p.m., Room 23ABC)

Holy Comic-Con panel, Batman! The three stars of the iconic 1960s TV series “Batman” are coming to the San Diego Comic-Con for the very first time. Adam West (Batman), Burt Ward (Robin) and Julie Newmar (Catwoman) reunite to celebrate the 45th anniversary of the landmark television series presented on The Hub TV network Mondays-Thursdays at 11:30 p.m. ET.  The cast will share memories from the show that made camp cool, as well as introduce and discuss their favorite scenes followed by an audience Q & A.

When it premiered on ABC television in January 1966, Batman became something of a phenomenon. Rarely had a television series vaulted to the top of the ratings as quickly, or established an audience so broadly based and intensely loyal. Today the adventures of the Caped Crusader and the Boy Wonder are more popular than ever allowing new generations to discover the classic series.

Friday, July 22 “The Aquabats Super Show!” (8:30 p.m., Room 5AB)

The Aquabats continue their never-ending quest to right wrongs, destroy boredom and seek justice for all as they invade their first-ever Comic-Con panel! The greatest crime-fighting force ever assembled — MC Bat Commander, Crash McLarson, Jimmy the Robot, Ricky Fitness and Eagle Bones Falconhawk — will share with their legions of fans information about their long awaited new series from the creator of “Yo Gabba Gabba” coming this fall to The Hub TV network. Following a Q&A with the audience, panel attendees will have a chance to win tickets to the special Aquabats concert at the House of Blues on Saturday night.

Produced by FremantleMedia Enterprises and The Magic Store, “The Aquabats Super Show!” will feature a hybrid of concert footage, live-action skits and animation, as The Aquabats battle evil with music and superhero powers unlike any seen before.

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million US households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

Hasbro News: 17th Annual Transformers Convention

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Official Press Release

HASBRO CELEBRATES ITS TRANSFORMERS BRAND AS “ROBOTS IN DISGUISE” INVADE PASADENA FOR 17th ANNUAL TRANSFORMERS CONVENTION

TRANSFORMERS Fans From Around the World to Experience “MORE THAN MEETS THE EYE” Brand Exhibition Of The Epic Global Entertainment Franchise

PAWTUCKET, R.I. (May 31, 2011) – Thousands of fans from around the world will celebrate the enduring popularity of the iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), as the 2011 TRANSFORMERS fan convention known as “BOTCON” returns to Pasadena on June 4-5.  Less than a month before the highly anticipated debut of the new Paramount Pictures film TRANSFORMERS: DARK OF THE MOON, Hasbro, in partnership with The TRANSFORMERS Collectors’ Club, will be offering opportunities to engage in and learn about the TRANSFORMERS brand that can only be experienced at BOTCON.

Attendees will be able to preview upcoming and yet-to-be seen TRANSFORMERS toys from Hasbro’s 2011 product line, including movie toys and figures based on the TRANSFORMERS PRIME animated series as well as interact with TRANSFORMERS toy designers.  BOTCON will also be fans’ first time to see, in person, Hasbro’s new KRE-O line of construction sets based on classic TRANSFORMERS characters and attendees will have the opportunity for a chance to win a limited amount of KRE-O TRANSFORMERS toys before they go on sale.  Convention goers can also attend panel discussions and interactive workshops led by TRANSFORMERS experts, purchase exclusive TRANSFORMERS products sold only at this year’s convention and buy, sell or trade TRANSFORMERS toys from hundreds of dealers.

And, as previously announced on the official TRANSFORMERS Facebook page, Hasbro will be inducting film industry legends Michael Bay and Steven Spielberg—the director and executive producer of the blockbuster TRANSFORMERS film franchise—into its TRANSFORMERS Hall of Fame. The second annual TRANSFORMERS Hall of Fame ceremony will take place during BOTCON and TRANSFORMERS: DARK OF THE MOON director, Michael Bay, will be present to accept his honor and share some special surprises with the audience.

To round out the TRANSFORMERS movie experience at BOTCON, Hasbro will be welcoming vehicles seen in the TRANSFORMERS film franchise from Paramount Pictures including OPTIMUS PRIME, BUMBLEBEE, SIDESWIPE, IRONHIDE and AUTOBOT RATCHET. The vehicles will be on display inside the Pasadena Convention Center throughout BOTCON.

As the TRANSFORMERS brand continues its meteoric rise as a premier entertainment brand, convention attendees will be able to experience the wide breadth of TRANSFORMERS entertainment including interactive exhibits and hands-on experiences by the brand’s video game, publishing and animation partners.

  • Activision will offer BOTCON attendees the opportunity to experience its TRANSFORMERS: DARK OF THE MOON video game. The game thrusts players directly into an original, action-packed prologue storyline to experience the epic battles on Earth between the AUTOBOTS and DECEPTICONS that will shape the events of the summer’s most anticipated blockbuster film.
  • Electronic Arts (EA) will offer BOTCON attendees the opportunity to be among the first to experience TRANSFORMERS: DARK OF THE MOON for the iPhone®, iPod touch® and iPadTM. The App, which will be available in the iTunes App Store in the coming weeks, is based on the upcoming TRANSFORMERS: DARK OF THE MOON movie, features fast-paced action and explosive robot-based combat.  Featuring a dozen levels, gamers can choose to play as one of the franchise’s most popular AUTOBOT characters, OPTIMUS PRIME or BUMBLEBEE, as they fight to defeat the nefarious DECEPTICONS.
  • The Hub, home of the new animated series TRANSFORMERS PRIME from Hasbro Studios, will offer an inside look at the popular series that just received six Daytime Emmy nominations.  BOTCON will host two TRANSFORMERS PRIME panels including a live table read featuring the voice talent from the hit series as well as a Q&A with the producers.  The Hub booth at BOTCON will also feature TRANSFORMERS themed photo opportunities, a prize wheel and a “larger than life” OPTIMUS PRIME statue.  Members of the TRANSFORMERS PRIME creative team from Hasbro Studios will also be on hand during the convention to interact with attendees.
  • IDW Publishing will offer fans the opportunity to learn about the latest TRANSFORMERS comic books including exclusive TRANSFORMERS: DARK OF THE MOON comics.  BOTCON attendees can interact with the comics’ artists and writers and get insider information about new and upcoming TRANSFORMERS series.
  • Jagex Games Studio will be giving convention attendees an exclusive first look at elements of its upcoming and highly anticipated browser based MMO video game for Western Markets based on the TRANSFORMERS brand.  Visitors will be invited into the interactive exhibit to be some of the first to see early design and game elements of this much buzzed about online videogame.

“Interest in TRANSFORMERS is the highest it’s ever been,” said Greg Lombardo, TRANSFORMERS Senior Global Brand Director, Hasbro, Inc.  “The live-action film TRANSFORMERS: DARK OF THE MOON is getting a tremendous amount of advance buzz, and TRANSFORMERS PRIME is a huge hit with both longtime fans and a new generation of kids discovering the TRANSFORMERS brand for the first time. BOTCON is all about celebrating both of those groups—the lifelong fans and the new fans—and their love of the TRANSFORMERS brand.”

BOTCON is annually the largest annual official gathering of TRANSFORMERS fans in the world and is open to both TRANSFORMERS diehard and casual fans alike as well as families and children who enjoy the iconic “ROBOTS IN DISGUISE”. This year the convention will be held at the Pasadena Convention Center located at 300 East Green Street in Pasadena, Calif., and will be open to the public on June 4 – 5. Special activities are planned on June 3 for attendees who purchase multi-day packages.

BOTCON general admission sessions will be held on Saturday and Sunday, June 4 and 5. (On Saturday, doors are open from 10 a.m. to 5 p.m.; on Sunday, doors are open from 9:30 a.m. to 3:30 p.m.). Special multi-day packages and exclusive TRANSFORMERS products are available on a limited basis. General admission for adults (13 & up) is $20 and for children (12 & under) is $10. Children ages 4 and under will be admitted for free. Additional information can be found at www.BotCon.com or by calling 817-448-9863.

Fans can now find the TRANSFORMERS brand on Facebook at www.Transformers.com/Facebook and on Youtube at www.Youtube.com/Transformers.

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About the TRANSFORMERS brand

First introduced in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS brand has provided kids with hours of MORE THAN MEETS THE EYE fun with their action figures that convert from robot to vehicles and back again. Legions of kids around the world grew up creating fantastic adventures and battles set on both the planet CYBERTRON and Earth that featured the “good-guy” AUTOBOTS and the “bad-guy” DECEPTICONS. Since then, more than 7500 robots have been introduced in animated TV series, comic books and two live-action feature films. A third film, TRANSFORMERS: DARK OF THE MOON, will be released on July 1, 2011, as the first 3D film in the franchise.

About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.  Come see how we inspire play through our brands at http://www.hasbro.com. © 2011 Hasbro, Inc. All Rights Reserved.

The Hub Presents Five-Day Original Mini-Series Event Showcasing ‘Transformers: Prime’

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Official Press Release

THE HUB PRESENTS FIVE-DAY ORIGINAL MINI-SERIES EVENT
SHOWCASING ‘TRANSFORMERS: PRIME’

Week to Also Include:  “Hub Exclusive: ‘Transformers: Prime’”
And Transformers-Themed “Hubworld” Episode

LOS ANGELES, Ca. – Fans of the enormously popular Transformers action-adventure entertainment franchise will revel in the upcoming television event on The Hub cable network – a five-part original mini-series, Monday-Friday, November 29 – December 3, showcasing “Transformers: Prime,” a new CGI-animated television series coming to the network. The Hub, a TV network for kids and their families, is a joint venture of Discovery Communications and Hasbro, Inc., and is available to 60 million U.S. cable and satellite households.

“Transformers: Prime” is produced for The Hub by Hasbro Studios. Alex Kurtzman, Robert Orci and Jeff Kline are executive producers.  Kurtzman and Orci served as executive producers of the feature films “Transformers,” “Transformers: Revenge of the Fallen” and “Star Trek.” Kline was also executive producer of the animated series “Jackie Chan Adventures.”

Prior to the five-day mini-series event, The Hub will spotlight “Transformers: Prime” with a Thanksgiving holiday weekend sneak preview of the mini-series and an action-packed lineup of “Transformers: Prime”-related programming that begins Friday, November 26.  Kicking off the Transformers schedule is a special episode of the original series “Hubworld,” a weekly, half-hour, pop culture magazine that will be dedicated to the Transformers phenomenon, Friday, November 26 (3 p.m. ET).

“Hubworld”’s special “Transformers: Prime” episode will be followed by a half-hour behind-the-special, “Hub Exclusive: “Transformers: Prime’” (3:30 p.m. ET), which culminates with the premiere of the first two half-hour episodes (at 4 p.m. and 4:30 p.m. ET) of the “Transformers: Prime” mini-series, in which arch rivals the Autobots and Decepticons once again face-off in their epic rivalry for control of Earth.  The all-new mini-series will feature iconic characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the ominous Decepticon Megatron, as well as introducing new human characters to the action series.

Following the “Transformers: Prime” Friday lineup of programming, The Hub will showcase the highly anticipated new series with the five-day mini-series event, Monday-Friday, November 29-December 3 (6:30 p.m. – 7 p.m. ET). The week-long run will include three additional new episodes of “Transformers Prime” on Wednesday, Thursday and Friday, December 1-3.

A full schedule of the “Transformers: Prime” and related programming follows. (All times ET).

“Hubworld” – Transformers-themed episode (Friday, November 26, 3 p.m. – 3:30 p.m.) “Hubworld” is a weekly, live-action pop culture magazine show that infuses what’s happening in the life of everyday kids with what’s happening on The Hub television network. Actor-magician Justin Willman will hosts.

Hub Exclusive: “Transformers: Prime’” (premiere: Friday, November 26, 3:30 p.m. – 4 p.m. Encore presentations: Monday, November 29, 6 p.m. – 6:30 p.m.; Friday, December 3; 4:30 p.m. – 5 p.m.; and Saturday, December 4, 12 p.m. – 12:30 p.m.)

“Transformers: Prime” – Part 1 of “Darkness Rising” (premiere: Friday, November 26, 4 p.m. – 4:30 p.m. Encore presentations: 6 p.m. – 6:30 p.m. and 12 a.m. – 12:30 a.m.; Monday, November 29, 6:30 p.m. – 7 p.m.; Tuesday, November 30, 6 p.m. – 6:30 p.m.; Saturday, December 4, 1:30 p.m. – 2 p.m.)

“Transformers: Prime” – Part 2 of “Darkness Rising” (premiere: Friday, November 26, 4:30 p.m. – 5 p.m. Encore presentations: 6:30 p.m. – 7 p.m. and 12:30 a.m. – 1 a.m.; Tuesday, November 30, 6:30 p.m. – 7 p.m.; Wednesday, December 1, 6 p.m. – 6:30 p.m.; Saturday, December 4, 2 p.m. – 2:30 p.m.)

“Transformers: Prime” – Part 3 of “Darkness Rising” (premiere: Wednesday, December 1, 6:30 p.m. – 7 p.m. Encore presentations: Thursday, December 2, 6 p.m. – 6:30 p.m. Saturday, December 4, 2:30 p.m. – 3 p.m.)

“Transformers: Prime” – Part 4 of “Darkness Rising” (premiere: Thursday, December 2, 6:30 p.m. – 7 p.m.  Encore presentations: Friday, December 3, 6 p.m. – 6:30 p.m.; Saturday, December 4, 3 p.m. – 3:30 p.m.)

“Transformers: Prime” – Part 5 of “Darkness Rising” (premiere: Friday, December 3, 6:30 p.m. – 7 p.m.  Encore presentation: Saturday, December 4, 3:30 p.m. – 4 p.m.)

About The Hub:
The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NYSE: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com <http://www.hubworld.com> . The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

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