toy Archives - Page 4 of 5

Tag Archives: toy

CCFC Not a Fan of Happy Meal Toys

Posted on August 10, 2010 by Brett

As first reported at GamePolitics, the Campaign for a Commercial Free Childhood (CCFC) is going after the Marvel action figures currently available in McDonald’s Happy Meals (and I’m sure the Batman ones to follow). The CCFC focused their ire on two of the figures in particular; one based on The Thing, who “menacingly roars ‘IT’S CLOBBERIN’ TIME!’ at the press of a button,” and another meant to be the miniature incarnation of The Human Torch, who the CCFC notes, “is a man engulfed in flames.”

The CCFC also took on gender stereotypes the promotions perpetuate as the “girl’s” toys included small baskets with animals (though recently we saw one very happy little girl playing with her Human Torch figure). Hyperbole gets the news and their description of the two Fantastic Four members fits the bill:

But now, for preschool boys, a so-called happy meal at McDonald’s features the horrifying spectacle of a man on fire and a menacing figure that explicitly spurs them to violence.But now, for preschool boys, a so-called happy meal at McDonald’s features the horrifying spectacle of a man on fire and a menacing figure that explicitly spurs them to violence.

The group is urging concerned parents to participate in an email campaign against the fast food purveyor.

Batman Up Next for McDonald’s Happy Meals

Posted on August 2, 2010 by Brett

While I got our third Marvel toy from the current McDonald’s Happy Meal promotion, I decided to look at the bottom of the box and see what was coming next. It looks like McDonald’s will be hopping into bed with DC.

Up next, Batman: The Brave and the Bold.

Any guesses as to what toys we might see?

Marvel Heroes Coming to McDonald’s

Posted on July 22, 2010 by Brett

Marvel super heroes are coming the McDonald’s Happy Meals! Toys will include the Silver Surfer, Human Torch, Spider-Man, Iron Man, Thing, Wolverine, Captain America and the Hulk.

Hasbro SDCC Exclusives

Posted on July 17, 2010 by Brett

Official Press Release

G.I. JOE 3.75″ SGT. SLAUGHTER Special Edition Figure
(Ages: 5 & up; Approximate Retail Price: $12.99 each; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)
Sgt. Slaughter returns to the G.I. JOE universe at Comic-Con in two different styles! The primary figure is styled with a USA tank top, whistle, non-removable hat, championship belt, baton and a microphone. The variant figure (sold separately), in the Triple-T styling, comes with a whistle, non-removable hat, machine gun, and a revolver. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

LITTLEST PET SHOP 2010 Collectors Special Edition Pet

(Ages 4 and up; Approximate Retail Price $8.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)

Inspired by 1970s mod, this LITTLEST PET SHOP hippo pet is ready to make its debut at San Diego Comic-Con in 2010. The vibrant pet features vintage metallic rainbow and star graphics. Complete with colorful packaging, this happy hippo is sure to be the shining star in any LITTLEST PET SHOP pet collection. This HasbroToyShop.com exclusive launches at San Diego Comic-Con 2010! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE IRON MAN 2 MIGHTY MUGG Special Edition
(Ages 6 and up; Approximate Retail Price $15.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro worked closely with TONY STARK and STARK INDUSTRIES to create the ultra-hip vinyl collectible MARVEL UNIVERSE IRON MAN 2 MIGHTY MUGG figure. Styled after IRON MAN’s Mark VI armored suit, the figure features a retractable visor on its helmet and is highlighted in premium commemorative foil packaging. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL SUPER HERO SQUAD 3-PACK Special Edition
(Ages 3 and up; Approximate Retail Price $12.99)
Marvel Comics fans have enjoyed collecting Hasbro’s hundreds of fun, uniquely styled MARVEL SUPER HERO SQUAD figures since the line’s introduction in 2007. At this year’s Comic-Con International, the MARVEL SUPER HERO SQUAD makes its San Diego debut with a special edition 3-pack from Hasbro that includes IRON MAN, the MAYOR OF SUPERHERO CITY, and DR. DOOM – in his bathrobe, slippers and holding a coffee mug[LM1] <#_msocom_1> ! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 19” GALACTUS FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $59.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Fans at Comic-Con International will be introduced to the massive MARVEL UNIVERSE 19” GALACTUS FIGURE packaged on a 27-inch blister card! Both the blister card and its special edition outer box are adorned with one-of-a-kind artwork by Joe Quesada, Marvel Comics’ editor-in-chief. The figure features a variety of lights and sounds and is Hasbro’s largest single-carded figure ever! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 3.75” CAPTAIN AMERICA FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $9.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro is excited to introduce fans at Comic-Con International to its special edition MARVEL UNIVERSE 3.75” CAPTAIN AMERICA FIGURE! This classic CAPTAIN AMERICA figure is styled in the character’s World War II gear, complete with a removable helmet and triangular, badge-shaped shield. The figure’s packaging features artwork by Joe Quesada, Marvel Comics’ editor-in-chief. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 3.75” SPIDER-MAN FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $9.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)Hasbro is offering its special edition MARVEL UNIVERSE 3.75” SPIDER-MAN FIGURE to fans at Comic-Con International! This is the first time the Spider-Man movie franchise styling will be featured in the 3.75-inch scale. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 3.75” THOR FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $9.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro is offering fans at Comic-Con International the opportunity to purchase its special edition MARVEL UNIVERSE 3.75” THOR FIGURE, which is designed in the styling of Marvel’s highly popular Thor: Ages of Thunder comics series. The figure includes THOR’S legendary hammer and features special edition packaging adorned with artwork by Joe Quesada, Marvel Comics’ editor-in-chief. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MY LITTLE PONY 2010 Special Edition Pony

(Ages 3 and up; Approximate Retail Price $14.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)

The popular special edition MY LITTLE PONY figure, available each year at San Diego Comic-Con, will have fans kicking it old “skool” in 2010. The exclusive pony features funky graffiti graphics, in addition to colorful “Pony Power” and “Pony Life” tags. This vibrant pony is housed in a unique package with two clear “peek-a-boo” MY LITTLE PONY silhouettes on either side of the box. This HasbroToyShop.com exclusive launches at San Diego Comic-Con 2010! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

STAR WARS DARTH MAUL & OWEN LARS COMIC 2-PACK Special Edition
(Ages 4 and up; Approximate Retail Price $14.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro is offering STAR WARS fans the STAR WARS DARTH MAUL & OWEN LARS COMIC 2-PACK at this year’s convention. The item includes a reprint of the “STAR WARS: Visionaries” comic book and two 3.75” figures – DARTH MAUL and OWEN LARS – and will feature a special, limited edition outer package.

STRAWBERRY SHORTCAKE Special Edition Doll

(Ages 3 and up; Approximate Retail Price $17.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)

Dressed for her debut in a funky pink hat inspired by her cat CUSTARD, STRAWBERRY SHORTCAKE is making her first HasbroToyShop.com appearance at San Diego Comic-Con in 2010. The special edition doll comes with colorful removable fashions and chic accessories. This stylish STRAWBERRY SHORTCAKE doll marks the re-introduction of the original 5” scale. The STRAWBERRY SHORTCAKE doll and her cat CUSTARD are housed in a specially designed package that opens to display them for all to see! This HasbroToyShop.com exclusive launches at San Diego Comic-Con 2010! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

TRANSFORMERS AUTOBOT PROWL MIGHTY MUGGS Special Edition Figure
(Ages: 6 & up; Approximate Retail Price: $15.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)
The TRANSFORMERS Universe and ultra-hip vinyl collectibles collide at Comic-Con International when Hasbro introduces AUTOBOT PROWL as a MIGHTY MUGGS figure for the very first time. Designed in the character’s classic Generation 1 style – and equipped with his signature blaster – this product is highlighted in premium commemorative foil packaging. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

TRANSFORMERS AUTOBOT BLASTER Special Edition Figure
(Ages: 5 & up; Approximate Retail Price: $49.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)
You may want to look again, because what you thought was just a retro boombox is actually a “ROBOT IN DISGUISE!” Hasbro is excited to offer Comic-Con International attendees its TRANSFORMERS AUTOBOT BLASTER Special Edition figure. Designed in the character’s classic 1984 styling, this special AUTOBOT BLASTER figure includes its three cassette tapes/battle companions: STEELJAW, RAMHORN and EJECT. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

2011 The Year of Green Lantern

Posted on June 7, 2010 by Brett

Official Press Release

Warner Bros. Consumer Products announced today a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011’s Green Lantern from Warner Bros. Pictures. Under the terms of their ongoing strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, including Green Lantern and thousands of world-famous heroes and villains, such as Superman, Batman, Wonder Woman, The Joker and The Riddler. Mattel will also continue its successful lines based on Batman: The Brave and the Bold and DC Super Friends, and is in the process of developing an all-new line to support Young Justice.

“The sheer volume of the DC Comics property portfolio lends itself to an incredible array of consumer offerings,” said Brad Globe, president, Warner Bros. Consumer Products. “As master licensee, Mattel has consistently created innovative products that are true to the spirit of the DC Comics heroes and villains from which they are inspired. We look forward to seeing the results of the next wave of property collaborations.”

Green Lantern is set to light up movie screens around the world in summer 2011. Bringing the enduringly popular DC Super Hero to the big screen for the first time, Green Lantern stars Ryan Reynolds in the title role as the newest member of the Green Lantern Corps. Each Green Lantern wears a ring that grants him superpowers, but when a new enemy threatens to destroy the balance of power in the Universe, their fate, and the fate of Earth, lie in the hands of their newest recruit, the first human ever selected: Hal Jordan.

“The Green Lantern film has an incredibly wide merchandise appeal,” said Donald De Line, Producer, Green Lantern. “The potential is there for amazing toys and merchandise because Green Lantern’s ring can create anything the imagination can conjure. From space stations and vehicles to alien action figures, the possibilities are just endless.”

Mattel is launching a rich and comprehensive line of products based on the film for both kids and adult fans alike. The multi-category toy line includes Basic and Deluxe Action Figures, Figure/Vehicles, Role Play, Playsets, Games, Puzzles and Vehicles. Additionally, each Action Figure toy comes complete with a Green Lantern ring in order for kids to feel as if they, too, have been “chosen” to be a Green Lantern. The Deluxe Action Figures have a special feature that allows kids to truly replicate the elements in the film, and come with accessories that unfold into completely different items for unlimited hours of play.

“Mattel’s Green Lantern toy program is going to introduce Green Lanterns like Hal Jordan and Kilowog to new fans everywhere,” said DC Entertainment chief creative officer and Green Lantern co-producer Geoff Johns. “It is going to be amazing to watch the world discover the Green Lantern mythology.”

In order to fully realize the potential array of Green Lantern offerings, Mattel is supporting the film across key Mattel Brands such as Hot Wheels(R), Tyco(R) R/C and UNO(R). Collectors will also be pleased to discover that Mattel is releasing a Green Lantern “Movie Masters(R)” line of highly detailed figures based on the film, which are sculpted by the “Four Horseman” design team. Mattel’s Green Lantern product lines hit retail in summer 2011.

“We have a fantastic global partnership with WBCP and we’re thrilled to be working with them on the release of their next super hero blockbuster film. The beauty of Green Lantern is that he is an inspirational super hero with a rich, unmatched heritage that will appeal to boys of all ages. Adult collectors will be attracted to our highly detailed line of action figures and boys will be attracted to our playsets, role-play toys and vehicles because of the innovation infused throughout the entire line,” said Tim Kilpin, general manager, Mattel Brands.

Mattel is also rolling out products inspired by Young Justice, which will premiere on Cartoon Network during the 2010-2011 season. This all-new series is produced by Warner Bros. Animation and is based on characters from DC Comics. Featuring a team of teenage heroes, the show brings the popular comic to the small screen with favorites including Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis. Product offerings from Mattel include figures, playsets and other show-inspired lines.

Batman: The Brave and the Bold fans can prepare for the release of “Total Armor” toys based on the popular Warner Bros. Animation series airing on Cartoon Network. “Total Armor” means Batman and his allies will be equipped with additional, new weaponry and high-tech gadgets. For example, “Magma Armor” Batman will feature a detachable water blaster with storage tanks. “Tank Blaster” Batman comes with industrial armor styling and a massive cannon with multiple projectiles. Even the “Total Armor” Batmobile is getting upgraded with armored plates and two projectile-firing launchers. Additionally, all figures and vehicles will still have sockets in order to increase the customization ability by kids. Mattel will also offer Role Play items including the Telescoping Battle Sword and Batman’s Utility Belt. Items in the “Total Armor” line will be available in spring 2011.

Mattel and Fisher-Price are continuing to experience tremendous success with the popular Super Friends line of products created for boys ages three to eight. Building on a successful 2009, Fisher-Price has developed new motorized vehicles, figures and playsets, including the all-new Imaginext(R) Joker’s Fun House and building sets from Trio(TM). The Fisher-Price Smart Cycle(R)– a stationary bike, learning center and arcade game system — will offer Batman and Green Lantern titles. The iXL(TM)Learning System, a 6-in-1 portable smart device, will feature the Batman: The Brave and the Bold(TM)software title. These products will be available this fall. Additionally the Power Wheels(R) brand is in on the Super Friends action with the Batman(TM), Lil’Quad(TM) and Batman(TM) Lights & Sounds Trike ride-on vehicles, which are available now.

Hasbro Toy Roundup

Posted on May 16, 2010 by Brett

We posted up the latest entries to Hasbro’s Marvel Universe line of toys. Here’s what you might of missed.

Marvel Super Hero Squad

Iron Fist and Black Costume Spider-Man

Marvel Universe

Iron Patriot * Iron Spider-Man * Mary Jane Watson

Skrull Soldier * Spider-Man * Winter Soldier

Iron Man 2 Iron Assault Truck * Spider-Man Triple Battle Truck

Marvel Universe Comic Packs

Cyclops and Dark Phoenix * Dark Wolverine and Dark Spider-Man

Sneak Peek: Marvel Universe Mary Jane Watson

Posted on May 14, 2010 by Brett

Official Press Release

Marvel® Universe Mary Jane Watson™

Every guy remembers the girl who got away. For Spider-Man®, that girl is Mary Jane Watson. For reasons neither of them can quite put their finger on, a relationship that should have been a love for the ages just never worked out. After the break-up, MJ headed west to pursue her acting career, while the wall-crawler stayed in New York to defend the city he loves. They still share fond feeling for each other, but whenever they try to get together something seems to get in the way.

Intricately detailed, this articulated Mary Jane Watson action figure always plays an important part in the Spider-Man character’s story! (Additional action figures sold separately) Craft stories around her character or add her and her pet accessory into your favorite dramatic scenes. Will the good guys or the bad guys triumph? The battle is just beginning and the power is in your palm of your hands!

Figure comes with pet accessory and a classified file with a secret code.

WARNING: CHOKING HAZARD – Small parts. Not for children under 3 years.

SUMMARY:
Articulated action figure comes with a pet accessory and a stand for display! Figure comes with a classified file with a secret code. WARNING: CHOKING HAZARD – Small parts. Not for children under 3 years. Ages 4 and up.

Sneak Peek: Marvel Universe Iron Spider-Man

Posted on May 14, 2010 by Brett

Official Press Release

Marvel® Universe Iron Spider-Man®

Iron Man™ created this new costume for Spider-Man as a way of welcoming him to the Avengers™. It packs much of the same technology Tony Stark’s own armor does, as well as specialized cybernetics that enhance the web-slinger’s abilities. Spider-Man wore the armor with pride until the Super Hero Civil War drove him underground, forcing him to abandon it.

Intricately detailed down to the last muscle, this articulated Iron Spider-Man action figure is ready to fight! Send him into combat with his talon accessories to fight for the fate of the world or leave him posed for action on his stand as a warning against evil-doers everywhere. The battle is just beginning and the power is in your palm of your hands!

SUMMARY:
Articulated action figure comes with a stand for display after you’re done enacting all of your fiercest good-versus-evil battles! Figure comes with a classified file with a secret code. Ages 4 and up.

Sneak Peek: Marvel Universe Iron Patriot

Posted on May 14, 2010 by Brett

Official Press Release

Marvel® Universe Iron Patriot™

When Spider-Man® warned the Avengers™ about how dangerous Norman Osborn was, no one listened. He was a has-been bad guy, living under the thumb of Tony Stark, locked up in Thunderbolts Mountain. Now, of course, he’s on top of the world, living the life of a beloved hero while lining his pockets and spreading his evil. He’s got the real heroes on the run, and he’s traded up his old Green Goblin™ costume for a suit of powerful, high-tech armor of his own design.

Intricately detailed down to the last muscle, this articulated Iron Patriot action figure is ready to fight! Send him into combat with his energy burst accessory to fight for the fate of the world or leave him posed for action on his stand as a warning against evil-doers everywhere. The battle is just beginning and the power is in your palm of your hands!

Figure comes with an energy burst accessory and a classified file with a secret code.

SUMMARY:
Articulated action figure comes with an energy burst accessory and a stand for display after you’re done enacting all of your fiercest good-versus-evil battles! Figure comes with a classified file with a secret code. Ages 4 and up.

Sneak Peek – Marvel Universe Winter Soldier

Posted on May 14, 2010 by Brett

Official Press Release

Marvel® Universe Winter Soldier™

Few covert operatives had as much effect on the world as did the Winter Soldier. His name was only spoken in whispers by those few who had heard of him and lived. Brainwashed and used by his Soviet masters, he was the USSR’s secret weapon against its enemies. It was only after he was defeated and his memories restored by Captain America™ that he turned his considerable skills to heroism.

Intricately detailed down to the last muscle, this articulated Winter Soldier action figure is ready to fight! Send him into combat with his weapon accessories to fight for the fate of the world or leave him posed for action on his stand as a warning against evil-doers everywhere. The battle is just beginning and the power is in your palm of your hands!

Figure comes with weapon accessories and classified file with secret code.

WARNING: CHOKING HAZARD – Small parts. Not for children under 3 years.

SUMMARY:
Articulated action figure comes with weapon accessories and a stand for display after you’re done enacting all of your fiercest good-versus-evil battles! Figure comes with a classified file with a secret code. WARNING: CHOKING HAZARD – Small parts. Not for children under 3 years. Ages 4 and up.

« Older Entries Recent Entries »