Simba Information, publisher of the “Trade E-Book Publishing” report series, has found that nearly one in four adult comic readers is 65 years of age or older, according to the newly released second edition of its “Overview of the U.S. Comic Book and Graphic Novel Market” report.
Warren Pawlowski, online publishing manager for Simba Information and an analyst within the company’s Trade Books Group had this to say:
Despite notable efforts from many in the industry, comics and graphic novels continue to be repeatedly mislabeled as just another children’s book category. With nearly a quarter of the comic reading audience beyond the age of retirement, there is a misconception that needs to be corrected.
“Overview of the U.S. Comic Book and Graphic Novel Market 2009-2010” also includes demographic comparisons to book buyers and the general population, bestseller analysis of the three major segments within the comic industry — comic books, graphic novels and manga — featuring multiple listings of the top titles and publishers by both title output and total dollar sales, as well as sales forecasts for the coming year.
If you’ve got a spare $1,295 and up, you can purchase a copy of the report here. If you decide to be my best friend and get me a copy, I promise to get the first round of beer when we get together next.
Simba has also launched a new website that has ongoing analysis.