Steven Paul’s SP Media Group announced that it will relaunch Atlas Comics, a legacy comic book publisher founded by Martin Goodman (who also founded Marvel Comics), at New York Comic Con (NYCC) on the 50^th anniversary of its original debut. The new title of the brand will be Atlas/Seaboard, and as part of the relaunch, it has entered an exclusive partnership with Walmart to distribute classic merchandise of the Atlas comic book characters. Atlas/Seaboard has also developed a line of collectible action figures with Mego Toys, a line of apparel with Mad Engine, and is in development with Paramount Pictures for a live-action film.

The relaunch of Atlas Comics is being led by Steven Paul, entertainment industry veteran and chairman of SP Media Group/Atlas Comics. A first look at the new collectibles made available by Walmart will be featured at a 1,200-square-foot booth on the main strip of NYCC, showcasing Atlas/Seaboard’s relaunch. It will include giveaways, reprinted comic issues, and limited-edition clothing based on its most popular creative assets.

Helping lead the relaunch is Scott Karol, President of SP Media Group/Atlas Comics which is headquartered on the Paramount Pictures lot in Hollywood. Other key partners include Jason Goodman, publisher and grandson of Martin Goodman, and Jeff Rovin, Atlas/Seaboard’s former editor-in-chief and writer of the best-selling Tom Clancy’s Op-Center novels. Rovin and Goodman will be present to sign giveaway merchandise alongside Mego Toys president Marty Abrams, award-winning comic writer and artist Larry Hama, and Atlas/Seaboard’s assistant editor and writer Ric Meyers. 

One of Atlas/Seaboard’s most popular characters, Devilina, will be reprised in a live-action film that is in development with Paramount Pictures, drawing from the original story about the sister of Satan who must confront her demonic powers and banish her brother back to hell. In addition to Devilina, Atlas/Seaboard plans to leverage its unique legacy to renew other key titles, including Phoenix, Grim Ghost, and Hands of the Dragon as the brand sets the stage for a new wave of creativity for the industry.

In 2019, the return of Atlas Comics was announced along with its first-look deal with Paramount Pictures. It was announced that Steven Paul had acquired a majority interest in the library from its owner Nemesis Group and principal Jason Goodman. At that time, it was announced that Goodman would head up the publishing and be involved in film and television projects. Goodman took possession of the company in 2010 which initially resulted in false starts and lawsuits.