Hasbro has announced that Dan Ayoub has been named President of Wizards of the Coast & Hasbro Digital Games, effective November 2^nd. 

Ayoub will lead Magic: The Gathering, Dungeons & Dragons, Duel Masters, and Hasbro Digital Games including Exodus and Warlock. He was selected after a rigorous search that evaluated dozens of internal and external candidates. He is the first internal candidate promoted into the role. 

Ayoub most recently served as Senior Vice President of Dungeons & Dragons, where he led the franchise and helped revitalize the brand across tabletop and digital. He joined Wizards of the Coast in 2022 to lead its digital studios and later served as Senior Vice President of Digital Games, growing the company’s studios and extending its partnerships around the world. 

Ayoub has been making video games for 25 years. Before Wizards, he spent 11 years at Microsoft, including as an executive producer and studio head at Halo studio 343 Industries, and later served as Vice President and General Manager of Certain Affinity. 

Ayoub is also a lifelong fan of the games he will now lead. He has played D&D with the same group of friends since he was 10, and he picked up Magic: The Gathering the year it launched.