Tag Archives: back the comeback

Negan Lives this July to Benefit Comic Retailers

Posted on by

The New York Times bestselling, award-winning creative team behind The Walking Dead — Robert Kirkman and Charlie Adlard — returns to the beloved series for a surprise one-shot story, Negan Lives #1, which will arrive in stores this July.

This shipment arriving in July will be without financial burden to receiving retailers—with no freight cost for them to worry about.

In the announcement, Kirkman said:

I’ve been inspired by Steve Geppi and Diamond’s efforts to shine a light on how essential the Direct Market is to our beloved industry with their #backthecomeback campaign. While Charlie Adlard and I had laid the series to rest, this felt like something special we could do for the store owners who made our series a success to begin with. To that end, I’m happy to report that 100% of the revenue generated from this book will go to the stores selling it. The retailer community does backbreaking work to get comics into the hands of our loving fans, we should all be doing more in these trying times to show them how appreciated they are.

Negan Lives #1 will not be available digitally and will be available exclusively at comic book shops. Fans interested in ordering a copy can find the comics store closest to them on Local Comic Shop locator. Many comic book shops are fulfilling orders online and via curbside pickup.

Spurned by a slowly rebuilding society, Negan lives a life of desperate isolation… or does he? In the tradition of Here’s Negan, this all-new story in Negan Lives #1 gives readers a glimpse into what has happened to one The Walking Dead‘s most popular characters in the time since his last appearance in The Walking Dead #174.

As long-time readers of the post-apocalyptic survival series will recall, The Walking Dead #174 proved to be a pivotal point for Negan, as he was tracked down and confronted by a vengeful Maggie, still heartbroken and furious over the murder of her husband, Glenn, in The Walking Dead #100.

Negan Lives #1 (Diamond Code MAR208199) is a 36-page, black and white comic book, available exclusively at comic book shops on Wednesday, July 1. There are extremely rare Gold (Diamond Code MAR208201) and Silver (Diamond Code MAR208200) foil variants of Negan Lives #1 in limited quantities, inquire with your local comic shop for availability and further details.

Negan Lives #1

Diamond and Alliance Launch “Back the Comeback” to Support Comic and Game Retailers

Posted on by
Back the Comeback

Diamond Comic Distributors and Alliance Game  Distributors, Geppi Family Enterprises companies, have announced the launch of Back The Comeback, a multi-phased campaign focused on supporting local comic and game stores as they reopen, restart and rebuild. Centered around the rallying cry of, “Our Comeback Will Be Bigger Than Our Setback,” Diamond and Alliance created the campaign in partnership with publishers and industry influencers to shine a light on the unique relationship consumers have with their local comic and game retailers while raising funds to support restart efforts.

Back The Comeback launches today with a social media challenge. In a video message posted on Twitter, Facebook, as well as various YouTube channels, Steve Geppi challenges five friends to #BackTheComeback and post messages of support for their favorite comic or game store while asking their friends and fans to do the same.

Viewers can visit the official website for additional information including tools to help make their own social messages and a link to purchase campaign T-shirts. All from T-shirt sales will be distributed to charities that support comic and game stores.

Charity recipients include:

The second phase of this campaign begins later this summer when Diamond International Galleries (DIG) launches a Back The Comeback charity auction. Steve Geppi has kicked off donations to the auction with items valued at approximately $50,000. The winning bidders will donate directly to one of three charities that support comic and game retailers and submit proof of donation to DIG to claim their item.

The third phase of this campaign focuses on in-store promotion. Alliance will offer weekly promotions to retailers and Diamond will partner with publishers to place the Back The Comeback logo on the cover of select comics to commemorate this time period and the emphasis on rebuilding. More information on these additional phases of the campaign will be released in the coming weeks.