Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

The first titles, including a western-style manga graphic novel series inspired by Hot Wheels and new stories featuring characters from Barbie, are set to debut in print in 2026. These series will feature fresh artwork and original stories, bringing the cherished brands to new audiences in innovative formats.

The top-selling toy globally, Hot Wheels introduces over 130 new car designs annually and has 25,000 variations in existence today. Barbie, the most diverse doll brand in the world, has inspired girls for over six decades, and continues to be a symbol of empowerment, imagination, and limitless possibilities. 

This partnership builds upon Mattel’s ongoing efforts to further engage fans through storytelling. In 2024, Mattel previously announced its own publishing imprint, with Simon & Schuster serving as its sales and distribution partner.