Duncan Crabtree-Ireland, SAG/AFTRA National Executive Director and Chief Negotiator, will be joining the AI in Entertainment: The Performers’ Perspective panel at San Diego Comic-Con.

AI and machine learning are revolutionizing the world. Entertainment performers must adapt to this groundbreaking technology that can not only replicate their voices and movements but also feed machine learning to create entirely new characters.

With the support of the National Association of Voice Actors (NAVA) and SAG/AFTRA, this will be a discussion on how existing legal structures can be used in some areas and how new standards need to be built for performers and producers to collaborate on great products while still protecting individual rights to performance and publicity.

Moderated by Linsay Rousseau (Transformers: War for Cybertron, God of War Ragnarok), panelists include Ashly Burch (Mythic Quest, Horizon Zero Dawn), Cissy Jones (The Owl House, Transformers Earthrise), Zeke Alton (The Calisto Protocol, SAG/AFTRA negotiating member), Tim Friedlander (Record of Ragnarok, Ace Combat 7, president/founder of NAVA) and Duncan Crabtree-Ireland (SAG/AFTRA National Executive Director & Chief Negotiator).

The panel takes place Saturday, July 22 at 10:30am in Room 29CD.