Madefire, the digital comics technology company, has announced an initiative to expand its portfolio of content, targeting gaming as an ideal fit for its popular platform following the recent success of the Motion Book series.

Madefire has also announced that industry veteran Jon Middleton has joined the Company as Chief Revenue Officer in a bid to further partner with popular gaming properties for use in future digital comics and Motion Books.

Middleton has held several executive level leadership roles over his 20 years within the gaming industry, specializing in negotiating content development and licensing agreements with gaming’s biggest and most recognized brands. Charged with adding value to the business through partnerships with franchises suitable for use on its unique platform of digital comics and Motion Books, Middleton has been brought on board to grow the business throughout 2017 and beyond.

The idea is to bring the worlds of gaming and comic books closer together, and the platform has already brought Overwatch content to the Madefire platform.