RIPT Apparel

Wix Answers Some Questions About the DeviantArt Acquisition

deviantart-logo-wordmark-1024x762Yesterday we broke the news that Wix had acquired DeviantArt for $36 million adding the popular art site to their website platform. There were some interesting details but one stood out, that art posted on DeviantArt would be available for use on Wix websites.

There were also some lingering issues with the DeviantArt community like harassment. Luckily, the Wix team and CEO Angelo Sotira responded to our inquiries earlier today.

Graphic Policy: The news mentioned making the DeviantArt material available to Wix users. Is there any more information on how that would work? Is this going to be monetized? A mix of open source/monetized? None of the above?

Angelo Sotira: Important to note that artwork would never be shared without the artist’s explicit permission. Deviants would always have to opt-in to allow their art to be used.

How this works, and the options for our artists to broaden their audience reach are in the works. Whether this is brand building or new revenue streams, DeviantArt and Wix will look for ways for users to grow, find new fans and potentially monetize their work, if they choose to do so.

Graphic Policy: DeviantArt has had harassment issues and the site hasn’t done much to add tools to report harassment or even blocking tools. Is that a priority or on the road map for the future of DeviantArt.

Angelo Sotira: Our community is at the heart of everything we do – we are committed to providing all of our members with a safe and fun environment to create and grow.

DeviantArt’s community is more focused than other social networks on the expression of deeply personal feelings through art. In addition, the site demographics, again compared to other social networks, skew younger. The site has a clear, obvious and present reporting tool, a well enforced Etiquette Policy, blocking tools, and a well-trained Community Operations staff.

Are there improvements to be made? Absolutely. While it is early to comment on roadmap specifics, we are aware of the issues and are always looking to do better.

General DC