Dynamite Announces Homies Deal
Dynamite has announced an agreement with Surge Licensing, Inc. and Homieshop, LLC to create the first-ever officially licensed Homies publications. The deal includes rights for a History of the Homies comprehensive retrospective hardcover art book, which will feature all of the toys ever released, along with behind-the-scenes art, info, and photos on the development of the characters, brand, and merchandise, including interviews with its creator, David Gonzales, and the story of how the Homies blew up! In addition, the deal includes the right to create original comics and graphic novels in all sizes, as well as reprint existing comic material.
The Homies first began as an underground comic strip created by artist David Gonzales that ran in Lowrider Magazine in 1978 and was based on his friends and lifestyle. The merchandising of Homies began in 1994 when trend-savvy retailer Hot Topic offered the shirts for sale, which soon became hot tees in their stores. Following on the heels of a successful T-shirt run, Homies was licensed for figurines in the vending machine toy industry, where all sales records were broken, with over 150 million figurines sold worldwide. The licensing program soon spread to products such as action figures, remote and die-cast cars, notebooks, posters, plush, Halloween masks, video games, music and more, and were carried by specialty and mass retailers, such as Walmart, K-mart, Kay-bee Toys, Spencer Gifts, Walgreens and many others. Today, the Homies are enjoying a comeback with new T-shirts, toys and more in the works.
As for the characters themselves, the Homies got started as a group of tightly knit Chicano buddies: Hollywood, Smiley, Pelon, and Bobby Loco, who grew up in the Mexican American barrio of “Quien Sabe” (“who knows”), located in East Los Angeles. Over time, the Homies have expanded their crew to over 300 characters from all different cultures, genres, and even species.