Cryptozoic Launches New Collectible Merchandise Lines at 2015 New York Toy Fair

CryptozoicThis year Cryptozoic Entertainment is launching a variety of new products targeted at casual fans, as well as collectors. The new products feature renowned brands such as DC Comics, Ghostbusters, Adventure Time, Bone and Supernatural representing some of the most creative and innovative merchandise in the company’s history.

With this move into the collectible merchandise category comes the addition of new team members Bill Schanes and Jeff Parker. Jeff Parker joins the Cryptozoic team as Creative Director of Merchandise. Jeff previously held a position in the consumer products division at Cartoon Network and possesses extensive experience in brand management, licensing and consumer products. In this new role, Parker will be responsible for planning and development of collectible merchandise product lines.

Vice President Bill Schanes, previously held the position of Vice President of Purchasing at Diamond Comics. His diverse experience in the comic book and collectible toys industry brings key knowledge to this new business unit. Schanes will oversee the product strategy, licensing and distribution plans for these product lines.

One of their new lines is based on Ghostbusters which is celebrating its 30th anniversary of the film’s release. New products will include vinyl minis, cookie cutters (Q4 2015), the Stay Puft Marshmallow Man apron and hat set, trading cards (Q3 2015) and Ghostbusters: the Board Game (Q4 2015). Like other Cryptozoic products, collectability will be built into some of the products in the Ghostbusters line. The vinyl minis will be packaged as a blind box purchase, with a set of 12 including variant figures.