Search for Hu banner ad

This Teenage Mutant Ninja Turtles Fails Marketing 101

When you’ve got a big budget movie coming out aimed at kids, reminding folks of 9/11 probably isn’t the best marketing movie. Teenage Mutant Ninja Turtles opens August 8 here in the US, but it opens September 11 in Australia. To promote the movie, Paramount Pictures’ Australia branch released a poster. Unfortunately that poster features an exploding building, people (in this case turtles) falling out of it, and September 11 clear as day.

tmnt sept 11 posterThe image appeared on the official Twitter account of Paramount Pictures Australia. It has since been deleted. Back to the drawing board I think.

(via Kotaku)

Almost American

One comment

  • Really? This would be horrendous for New York City. It would be “possibly bad form” in the rest of the U.S., but Australia doesn’t have any such symbolism ingrained in to their national memory.

    We can’t stop doing things just because “Oh, man, there’s one person that might possibly be offended by this!”

    How many films have exploding buildings? How many films have people falling out of buildings? Lots.