In an unprecedented initiative for a comic book publisher, Archie Comics, the home of Archie, Betty, Veronica, Sabrina the Teenage Witch, Josie and the Pussycats, and many more, has donated over one million dollars worth of children’s books to the Toys For Tots program. The not-for-profit charity organization is dedicated to providing less fortunate children with toys for Christmas. Archie Comics is proud to be part of this mission.

Archie Comics is encouraging its fans to join in with a new initiative called “Archie’s Give-a-Book Program,” to spread the gift of giving to children. Making books available to every child to encourage creativity and literacy is an important mission to Archie Comics.

In addition, the teen residents from the comics’ hometown of Riverdale will be getting in on the fun in a new story entitled, “Holiday Heroes,” where Archie, Betty, Veronica and the rest pitch in their efforts to the Toys For Tots foundation. The special story is featured in Archie Double Digest #246, available now where Archie Comics are sold.

Archie Comics is gladly giving back to the children who have made Archie a household name for over 70 years with the help of its distribution partner Random House, who generously offered its services towards delivering the gifts to this worthy charity.

Visit www.toysfortots.org for more information on how you can help and experience the joy of giving!