NYCC 2013: The Great Twitter Hijacking
In a massive failure by New York Comic Con the convention hijacked accounts of individuals who linked their Twitter accounts to their account for the show when they activated their badge, an option that’s becoming more common for shows. The show, without express permission then used those connections and sent out tweets in praise of the show. The links all lead to the convention’s Facebook page.
This lead to a lot of confusion and some unhappiness from attendees. New York Comic Con has since sent out a statement but not exactly an apology:
As you may have seen yesterday, there were some posts to Twitter and Facebook issued by New York Comic Con on behalf of attendees after RFID badges were registered. This was an opt-in function after signing in, but we were probably too enthusiastic in our messaging and eagerness to spread the good word about NYCC. We have since shut down this service completely and apologize for any perceived overstep. Please accept our apologies and have an absolutely excellent time this weekend. -Your friends at NYCC
This is a pretty big failure for a high profile show and having gone through the process myself to activate my badge, there wasn’t an obvious statement that you were opting in for this to happen.
You can file this under, what not to do…..