Gen Con & True Adventures, Four More Years of True Dungeon

Official Press Release

Gen Con LLC & True Adventures, Ltd. Plan Four More Years of True Dungeon

Seattle ­ (October 12, 2011) After a record-setting show in Indianapolis this August with almost 120,000 turnstile attendance, Gen Con LLC is building huge plans for the next four years of Gen Con along with True Adventures, Ltd. Gen Con Indy 2012 is not only the 45th anniversary of North America¹s largest game convention, it will also be the 10th year of True Dungeon. Long-term planning together between the two companies has yielded an unprecedented four-year agreement. True Dungeon is slated to run at Gen Con Indy through 2015! In a strategic move, True Dungeon will, for the first time, be hosted entirely within the Indiana Convention Center, directly in the heart of Gen Con.

“Jeff Martin and the True Adventures, Ltd. team have consistently created some of the best gaming entertainment that Gen Con fans have ever seen,” said Jeannette LeGault, director of event programming for Gen Con LLC. “Thousands of people are wowed every year; many have had to be turned away in the past, though. With this new agreement, True Dungeon will be in the expanded Indiana Convention Center with more space and more tickets available than ever before.”

“Planning for the most immersive fantasy game-play environment possible takes a tremendous commitment of time. This multi-year agreement with Gen Con allows us to design incredibly rich and deep experiences that players will never forget,” said Jeff Martin, CEO of True Adventures, Ltd. “The gaming at Gen Con is unmatched anywhere in the world. We are proud to be partners for the long-term and very excited to be able to present True Dungeon to even more gamers in a more immersive environment!”

Gen Con grew its presence in Indianapolis in 2011 with the opening of the renovated and significantly larger Indiana Convention Center. The new space continues to create more opportunities for game play, family fun, cosplay activities and shopping for gaming-culture products.

About True Adventures, Ltd.

True Dungeon  allows players to experience a role-playing game adventure within a life-size, walk through dungeon environment. True Dungeon’s goal is to transport you into another world for a few hours. There you will find out how well YOU stack up against the adventure. You will find out how well you respond to the challenges that are laid before you, while experiencing classic gaming moments from your past. True Dungeon is created by True Adventures, Ltd., a Carbondale, IL based company founded and led by CEO Jeff Martin. For more details, visit

About Gen Con
Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game convention in North America. It was acquired in 2002 by former CEO and Founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington. Gen Con is a consumer and trade experience dedicated to gaming culture and community. For more information visit the website at For up-to-the minute details, find us at and at

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