Godzilla will cap its 70th birthday year, with a gargantuan return to America in collaboration with Pabst Blue Ribbon this Fall. PBR, in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans, ensuring the world of Godzilla will loom large on over 60 million Pabst Blue Ribbon cans and boxes this fall. 

The Godzilla cans are an evolution of Pabst’s long-standing art can series, which has previously put original artwork on hundreds of millions of Pabst Blue Ribbon cans. For the Godzilla designs, Pabst tapped official Godzilla artist, Attack Peter, to create four original images using his signature hard-carved linoleum block print technique. Attack Peter’s Godzilla-related images will be stomped all over Pabst Blue Ribbon cans and boxes that arrive in stores in October. 

The bold, black and white designs unleash an epic and monstrous new look for Pabst Blue Ribbon and Godzilla that’s both collectible and unforgettable. The signature Godzilla design will cover PBR cans and packaging, other than single-serve 25-oz cans, which go even bigger by featuring three additional Kaiju designs from AttackPeter. A limited number of Godzilla cans will have a special ‘blue atomic breath effect’, which turns the can blue when it reaches the perfect frosty cold temperature. 

From the towering Mechagodzilla to the three-headed King Ghidorah and flying Mothra to The King of Monsters Godzilla, every can’s intricate backdrop, inspired by Japanese mythology, tells its own story — celebrating 70 years of Godzilla’s legacy and Pabst Blue Ribbon’s commitment to championing boundary-pushing artists.