Valiant Entertainment isn’t afraid of some creative marketing. Today the publisher announced a new partnership with New York coffee roaster, Oren’s Daily Roast, and comic book retail chain Midtown Comics for a three month-long celebration of Valiant’s flagship hero – the one and only X-O Manowar!

Beginning on Friday, June 13th, head to any of Oren’s ten Manhattan beverage locations for a limited edition X-O Manowar Green Tea Blast – a cold combination of frozen matcha green tea and vanilla.

For the next three months, customers who purchase any Oren’s coffee or tea beverage will receive a Valiant-branded java jacket redeemable at any of Midtown Comics ‘ three Manhattan locations – Midtown Times Square, Midtown Grand Central, and Midtown Downtown – for a free, collectible Valiant comic book while supplies last! Plus, present a Valiant comic book at any Oren’s location to receive 10% off your next Oren’s purchase.

Beginning on June 11th, X-O Manowar will anchor Valiant’s major summer 2014 crossover event, Armor Hunters, as a team of extraterrestrial hunter-killers invade Earth in pursuit of his ultra-powerful armor.