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BOOM! Studios Announces New Promotions and Hires for 2022

BOOM! Studios has announced that it has promoted and hired several key employees in the Sales and Marketing teams following a historic year in which the company launched the record-breaking series premieres of Keanu Reeves’ BRZRKR and the Something is Killing the Children universe-expanding series House of Slaughter, earned nine Eisner Award nominations, saw the premiere of R.L. Stine’s Just Beyond television series with Disney+, and announced a Mech Cadets animated series with Netflix, based on the BOOM! Studios comic by Greg Pak and Takeshi Miyazawa.

Breanna Sarpy has been promoted to Manager, Digital Marketing & Advertising. Sarpy began as a BOOM! Studios’ Executive Assistant in 2018, before moving to the Marketing team where she took on various aspects of BOOM! Studios’ digital growth initiatives and advertising, including hosting the company’s video interview series, BOOM! Chat.

Harley Salbacka has been promoted to Sales Lead. Salbacka joined BOOM! Studios as a Retail Sales Coordinator in 2021 where she oversaw a variety of responsibilities in the comic book specialty and book markets. Previously, Harley was Sales & Marketing Representative at Humanoids and prior to that spent five years in comics retail.

In addition to these key promotions, BOOM! Studios also recently hired:

Manny Castellanos has joined as Sales Coordinator. Castellanos was previously Director of Retail-Sales Development for publisher Mad Cave Studios from 2018 – 2022, where he established a communicative relationship with the direct market and directed the sales campaigns for hit comic book series such as Nottingham and The Last Session.

Greg Hopkins has joined as Retail Sales Coordinator. Hopkins joins BOOM! Studios with 17+ years of comic experience, from owning a comic shop to producing and distributing comic exclusives for acclaimed illustrators, including Stanley “Artgerm” Lau, Derrick Chew, Kunkka, Ejikure, Alan Quah, Bill Sienkiewicz, and Leirix. Hopkins also owned and operated North Florida Comic Con for six years. He was also co-creator of Comic Conline, wherein he teamed up to produce 3-day online conventions to help bring creators support after conventions were shut down to the pandemic.

Humanoids Names Ailen Lujo As Director of Sales & Marketing and Announces New Sales & Marketing Structure as Well as Two Additional Hires


Ahead of BookExpo America, Humanoids has named Ailen Lujo as Director of Sales & Marketing and announced a new Sales & Marketing structure. Lujo will oversee distribution, sales, and marketing for Humanoids’ publications in English (print & digital), and report to Humanoids’ Chief Operating Officer Alex Donoghue. Lugo is the latest major publishing figure to join Humanoids. Last fall the company announced John Cassaday as Chief Creative Officer and named Mark Waid as Director of Creative. The Los Angeles-based publisher of some of the world’s most iconic and groundbreaking science fiction and fantasy graphic novels is currently celebrating its 20th anniversary.

Humanoids has recently expanded its efforts to reach new readers across different markets with a series of publishing initiatives: the literary graphic novel imprint Life Drawn, which features deeply personal, slice of life stories; the all ages imprint, BiG; and an ambitious shared universe, H1 which officially launches on June 6th with the publication of IGNITED issue 1 by co-writers Mark Waid and Kwanza Osajyefo, artist Phil Briones and colorist Leonardo Paciarotti.

Lujo is a publishing veteran of nearly two decades, having worked most recently at DC Comics as Director of Books Marketing. Lujo began her publishing career at Soho Press, where, as Director of Sales and Marketing, she enabled the independent NYC press to achieve a worldwide reach into brick and mortar bookstores and online retailers. During her tenure at DC Comics as Executive Director of Trade Marketing, she was instrumental in the successful launch of multiple global imprints, including DC Black Label, and DC Ink and Zoom. 

Harley Salbacka has been named to the newly created Sales Representative role, which will interface with direct market retailers, booksellers and librarians. Salbacka, who was previously the Sales & Marketing Assistant, has been with the company since June of 2018, after years of experience as a manager in comic book retail, as an educator, and as a lifelong comic book fan.

Andrea Torres has joined the company as Sales & Marketing Assistant. Torres began her career as a Digital Marketing Intern at a Big 5 publishing house after attending the graduate certificate program at Denver Publishing Institute. Previous to joining Humanoids, she was an Editorial Assistant at a university press.

Both Salbacka and Torres will both report directly to Lujo.

“As Humanoids expands its catalog, with an aggressive slate of major graphic novel and comic book releases, it’s vital that we approach our distribution, promotion and sales strategy with the same care and creativity that we bring to the acquisition and creative process,” said Humanoids’ Chief Operating Officer Alex Donoghue. “We’re thrilled to have Ailen – with the support of Harley and Andrea – join us to lead those efforts.”