This will be a strategic move to better position publishers to take advantage of the quickly expanding digital marketplace and new market economic realities in print comic books. CFM will also be distributing graphic novels, trading cards, posters and e-books.
The new distribution company will be displaying samples, offering show-specific coupons, as well as looking for new partners at the convention.
One of the key differentiators is CFM’s ability to print to order. As a business model, this suits clients in terms of removing the requirements to overprint certain titles and deal with a costly administrative bureaucracy.
Comic Flea Market will also be working with comic book stores in developing a comparable discount to Diamond Distributors.