BOOM! Studios is participating in a special promotion during New York Super Week (NYSW), the week leading up to the start of New York Comic Con (Oct. 9-12) at the Javits Center in New York City. ReedPOP announced a partnership with Chevrolet and Uber that will put fans in the driver’s seat of convenience at this year’s events. As part of the partnership, Chevrolet will custom wrap nine different car models with some of the most iconic characters from comics, video games, and literature—including several from BOOM! Studios titles—that fans can Uber to events all across the city. The partnership kicked off October 3 and runs through October 7.

Comic Con fans will also have a chance to win exclusive access to great prizes and collectibles thanks to the Chevrolet and Uber partnership. For instance, fans who ride in the Chevrolet Cruze may win BOOM! Studios exclusive comics and graphic novels. Those who ride in the New York Super Week Chevrolet Tahoe will be eligible to receive New York Comic Con and New York Super Week t-shirts, tickets to New York Super Week events, and much more.

Fans will also be eligible to win a trip to NYCC 2015 with VIP Tickets and a Chevy Car Exclusives Prize Pack through the “Chevrolet Gives You the Keys to NYCC” contest. Starting on October 3, fans are encouraged to tweet creative photos of one of the cars, using the hashtag #ChevyNYCC. Following the completion of New York Comic Con on October 13, NYCC and Chevrolet will pick the 10 best photos as finalists.

BOOM! Studios joins Dark Horse, Image, Valiant Entertainment, IDW, New York Super Week, Random House, SEGA, and TBS to provide graphics to wrap select Chevrolet vehicles that will be used as part of the promotion. Featured on the BOOM! Car will be the following titles:

• Front Hood
  • Hacktivist
  • Lumberjanes
  • Hexed
• Front bumper
  • Regular Show
• Right side
  • The Amazing World of Gumball
  • Teen Dog
  • Adventure Time
  • Mouse Guard
  • Bee and PuppyCat
  • Wild’s End
• Left side
  • Dead Letters
  • Black Market
  • Big Trouble in Little China
  • George Pérez’s Sirens
  • The Woods
• Back Hood
  • Thomas Alsop
  • Translucid
  • Jim Henson’s The Musical Monsters of Turkey Hollow

New York Super Week will take place October 3-12, leading into the East Coast’s biggest and most exciting convention – New York Comic Con. The New York Super Week Card will offer fans access to dozens of special offers including drink specials at venues and bars, discounts to citywide tours and in-store merchandise discounts at retailers including Midtown Comics and Discovery Times Square.

How to download:
1. Open up your Uber app
2. Enter promo code:
3. Request ‘COMIC CAR’

BOOM! Studios can be found at booth #1344 at New York Comic Con.