Tag Archives: beyblade

Beyblade and the NFL team up for Collab Tops

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3, 2, 1… HUT! Just in time for football season, Hasbro and the NFL are teaming up for a new BEYBLADE X collaboration: BEYBLADE X and NFL AFC and NFC CX Tops. The new set brings the excitement of game day into the Beystadium and is available NOW on Amazon and will arrive at Target Spring 2027. 

The collaboration features two BEYBLADE X CX Tops with deco inspired by the NFC and AFC, plus 32 NFL team logo stickers so fans can customize their Tops to rep their favorite team. The set also includes two NFL-themed Launchers, making it game-day ready for football fans every season. 

Fans can also scan the BEYBLADE X NFL Collab Tops in the BEYBLADE X app to unlock rewards, track their Top collection in the “BEYLOCKER” and compete against other players around the world. 

Experience BEYBLADE X, the next generation of BEYBLADE stadiums, Launchers, and Tops! The BEYBLADE X and NFL Collab Multipack Set includes 2 right-spinning TakaraTomy-designed CX Tops and 2 NFL-themed Launchers (Beystadium required, sold separately). Launch right into battle or reconfigure the interchangeable blade, ratchet, and bit of Tops in this pack with those of other BEYBLADE X Tops (sold separately) to build your perfect BEYBLADE Top. Includes 2 BEYBLADE X CX Tops and 32 stickers of NFC and AFC football team logos to customize the Tops. BEYBLADE X features the X-Celerator Gear System to level up your game. When the gear of a BEYBLADE X Top engages the rail of the Beystadium arena, it can super-accelerate into an Xtreme Dash around the stadium. Bladers launch their Tops into fierce clashes against their opponent’s Tops to score points: first to score 4 points wins. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great gifts for kids ages 8 and up. 

  • Beyblade X game set featuring two spinning tops, box artwork with football players in NFL uniforms, and two launchers.
  • Two spinning top toys, one in blue with a white and black emblem, and another in red with a black and white emblem, both designed for competitive play.
  • Two spinning tops, one blue representing the NFC and one red for the AFC, accompanied by various base components in different colors.
  • Two spinning tops with NFL team designs, one blue representing the NFC and one red for the AFC, alongside two launchers in matching colors.
  • Illustration of Beyblade specifications including details for NFC and AFC types, showcasing different components like blade, ratchet, and bit along with their stats for attack, defense, and stamina.

3, 2, 1, Let it Rip! The Final U.S. Regional and National BEYBLADE X Grand Prix Tournaments is this Saturday

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Hasbro, ADK Emotions NY Inc., and T-Licensing Inc has teamed up with Amazon to host the BEYBLADE X Grand Prix, a series of tournaments across North America, which will continue this Saturday, August 22 at the Westfield Mall in Culver City, CA.

WHEN: Saturday, September 5, 2026
WHERE: Mall of America, Level 1 — The Huntington Bank Rotunda, 60 E Broadway, Bloomington, MN 55425 
Note: The Huntington Bank Rotunda is located on the east side of Mall of America, directly adjacent to Nickelodeon Universe and East Broadway.

TOURNAMENTRUN TIMEREGISTRATION & AWARDS CEREMONY 
Regional Tournament 
Class: Ages 8–12 		10:00 AM–1:00 PMOn-site registration: 9:00 AM–10:00 AM 
National Tournament 
Class: Ages 8–12 		2:00 PM–3:15 PMBattle: 2:00 PM—2:30 PM
Battle with BEYBLADE X Expert, Marco 2:00 PM—3:00 PMOpen to All Guests 
*Timing subject to change based on conclusion of National Champions 
Regional Tournament 
Open Class: Ages 13+ 		3:30 PM–6:30 PMOn-site registration: 2:00 PM–3:00 PM
National Tournament  
Open Class: Ages 13+		6:45 PM—8:15 PMBattle: 7:00 PM—7:45 PM
Note: Event start and end times can vary.

Participants can enjoy free play throughout the event, with on-site registration for ages 8-12 being open from 10AM- 11AM, Tournament play will run from 11 AM -2 PM with the awards ceremony from 2PM-2:30PM. Onsite registration for ages 13+ will open from 1:00 PM to 2:00 PM. Tournament play will run from 2:30 PM to 5:30 PM, with the awards ceremony from 5:30 PM – 6 PM. Tournament participation is limited to 128 competitors per age division. If more than 128 eligible participants are present when registration opens, a random lottery will be held to select participants—everyone present at the designated registration start time has an equal chance of being selected, and arriving early does not improve your odds.All times are local, and additional details, including official tournament rules and participating locations, can be found at Beyblade.com and will be updated periodically. 

Following the final Regional Tournament, qualifying Bladers will compete in the National Tournament at the Mall of America in Bloomington, MN. The ages 8–12 National Tournament will run from 2:00 PM–2:30 PM, followed by awards from 3:00 PM–3:15 PM.  Following the awards ceremony, fans will have the opportunity to battle special guest Blader, Marco, a member of the BEYBLADE X product development team, and connect with the broader Blader community. The 13+ Open Class National Tournament will run from 7:00 PM–7:45 PM, with final awards from 7:45 PM–8 PM. The top Bladers from Nationals will advance to the BEYBLADE X Final Grand Prix in Bangkok, Thailand, from December 12–13, 2026.

Level up your skills and get tournament ready with Hasbro’s all-new BEYBLADE X SNEAK ATTACK BATTLE SET featuring a pop-up rail that creates high-speed Xtreme Dash action and explosive collisions, perfect for sharpening skills before battle. Fans can visit the BEYBLADE X store on Amazon.com for the latest tops and stadium releases. 

3, 2, 1, Let it Rip! The 2026 Beyblade X Grand Prix North America Qualifiers Continue to Culver City, California

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Hasbro, ADK Emotions NY Inc., and T-Licensing Inc has teamed up with Amazon to host the BEYBLADE X Grand Prix, a series of tournaments across North America, which will continue this Saturday, August 22 at the Westfield Mall in Culver City, CA.

Tournament Date: Saturday, August 22
Location: Westfield Culver City
6000 Sepulveda Blvd, Culver City, CA 90230

Participants can enjoy free play throughout the event, with on-site registration for ages 8-12 being open from 10AM- 11AM, Tournament play will run from 11 AM -2 PM with the awards ceremony from 2PM-2:30PM. Onsite registration for ages 13+ will open from 1:00 PM to 2:00 PM. Tournament play will run from 2:30 PM to 5:30 PM, with the awards ceremony from 5:30 PM – 6 PM. Tournament participation is limited to 128 competitors per age division. If more than 128 eligible participants are present when registration opens, a random lottery will be held to select participants—everyone present at the designated registration start time has an equal chance of being selected, and arriving early does not improve your odds.All times are local, and additional details, including official tournament rules and participating locations, can be found at Beyblade.com and will be updated periodically. 

Bladers will battle with Tops from Hasbro’s BEYBLADE X toy line as they compete against fellow Bey-fans for a chance to qualify for the U.S. National Grand Prix on September 5 at the Mall of America in Minnesota. The top Bladers from Nationals will then earn the opportunity to advance to the BEYBLADE X Final Grand Prix in Bangkok, Thailand, from December 12–13, 2026. 

Level up your skills and get tournament ready with Hasbro’s all-new BEYBLADE X SNEAK ATTACK BATTLE SET featuring a pop-up rail that creates high-speed Xtreme Dash action and explosive collisions, perfect for sharpening skills before battle. Fans can visit the BEYBLADE X store on Amazon.com for the latest tops and stadium releases. 

3, 2, 1, Let it Rip! The Beyblade X Grand Prix North America Qualifiers Continue in Texas

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Hasbro, ADK Emotions NY Inc., and T-Licensing Inc has teamed up with Amazon to host the BEYBLADE X Grand Prix, a series of tournaments across North America, which will continue this Saturday, August 15 at the Galleria Dallas in Dallas, TX. 

Tournament Date: Saturday, August 15
Location: Galleria Dallas
13350 Dallas Pkwy, Dallas, TX 75240
Level 1 near Netflix House

Participants can enjoy free play throughout the event, with on-site registration for ages 8-12 being open from 10AM- 11AM, Tournament play will run from 11 AM -2 PM with the awards ceremony from 2PM-2:30PM. Onsite registration for ages 13+ will open from 1:00 PM to 2:00 PM. Tournament play will run from 2:30 PM to 5:30 PM, with the awards ceremony from 5:30 PM – 6 PM. Tournament participation is limited to 128 competitors per age division. If more than 128 eligible participants are present when registration opens, a random lottery will be held to select participants—everyone present at the designated registration start time has an equal chance of being selected, and arriving early does not improve your odds.All times are local, and additional details, including official tournament rules and participating locations, can be found at Beyblade.com and will be updated periodically. 

Bladers will battle with Tops from Hasbro’s BEYBLADE X toy line as they compete against fellow Bey-fans for a chance to qualify for the U.S. National Grand Prix on September 5 at the Mall of America in Minnesota. The top Bladers from Nationals will then earn the opportunity to advance to the BEYBLADE X Final Grand Prix in Bangkok, Thailand, from December 12–13, 2026. 

Level up your skills and get tournament ready with Hasbro’s all-new BEYBLADE X SNEAK ATTACK BATTLE SET featuring a pop-up rail that creates high-speed Xtreme Dash action and explosive collisions, perfect for sharpening skills before battle. Fans can visit the BEYBLADE X store on Amazon.com for the latest tops and stadium releases. 

3, 2, 1, Let it rip! The 2026 Beyblade X Grand Prix North America Qualifiers Continue in Florida this Saturday

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Hasbro, ADK Emotions NY Inc., and T-Licensing Inc have teamed up with Amazon to host the Beyblade X Grand Prix, a series of tournaments across North America, which will continue this Saturday, August 8 at Dezerland Park.

When: Saturday, August 8
Where: Dezerland Park 
5250 International Dr,  
Orlando, FL 32819 

Participants can enjoy free play throughout the event, with on-site registration open from 11 a.m. to 12 p.m. ET. Tournament play will run from 12 p.m. to 3 p.m. ET. Onsite registration for ages 13+ will open from 2p.m to 3p.m ET. Tournament participation is limited to 128 competitors per age division. If more than 128 eligible participants are present when registration opens, a random lottery will be held to select participants—everyone present at the designated registration start time has an equal chance of being selected, and arriving early does not improve your odds.All times are local, and additional details, including official tournament rules and participating locations, can be found at Beyblade.com and will be updated periodically. 

Bladers will battle with Tops from Hasbro’s BEYBLADE X toy line as they compete against fellow Bey-fans for a chance to qualify for the U.S. National Grand Prix on September 5 at the Mall of America in Minnesota. The top Bladers from Nationals will then earn the opportunity to advance to the BEYBLADE X Final Grand Prix in Bangkok, Thailand, from December 12–13, 2026. 

Level up your skills and get tournament ready with Hasbro’s all-new BEYBLADE X SNEAK ATTACK BATTLE SET featuring a pop-up rail that creates high-speed Xtreme Dash action and explosive collisions, perfect for sharpening skills before battle. Fans can visit the BEYBLADE X store on Amazon.com for the latest tops and stadium releases. 

SDCC 2026: Hasbro reveals it’s Spider-Man vs. Hulk in Beyblade!

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BEYBLADE X AND MARVEL COLLAB SPIDER-MAN 6-60R VS. HULK 3-85N 

(HASBRO | Ages 8 years & up | Approx. Retail Price: $29.99 | Available August 2026 exclusively at Walmart) 

Experience Beyblade X, the next generation of Beyblade stadiums, launchers, and tops! The Beyblade X and Marvel Collab Spider-Man 6-60R vs. Hulk 3-85N Multipack Set includes 2 right-spinning Takara Tomy-designed tops and 2 launchers (Beystadium required, sold separately). Launch right into battle or reconfigure the interchangeable blade, ratchet, and bit of tops in this Marvel Collab Multipack with those of other Beyblade X tops (sold separately) to build your perfect Beyblade top. Beyblade X features the X-Celerator Gear System to level-up your game. When the gear of a Beyblade X top engages the rail of the Beystadium arena, it can super-accelerate into an Xtreme Dash rocketing it around the stadium. Bladers launch their tops into fierce clashes against their opponent’s to score points – first to score 4 points wins. Hasbro Beyblade toys with authentic Takara Tomy die-cast metal tops make great kids gifts for boys and girls ages 8 and up.  

Hasbro and Amazon Host Beyblade X Grand Prix Qualifiers Across North America this July

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Hasbro is teaming up with Amazon to host the BEYBLADE X Grand Prix, a series of tournaments across North America, with support from ADK Emotions NY Inc. and T-Licensing Inc. The competition kicks off with qualifiers in Canada on July 25 and culminates in the Canada Grand Prix on August 29 and U.S. Grand Prix on September 5. Top Bladers from these events will earn the opportunity to advance to the BEYBLADE X Grand Prix Final in Bangkok. 

Tournament Region Tournament Date Location 
Qualifier CAN July 25 Toronto, Ontario Vaughan Mills   
Qualifier U.S. August 1 East Rutherford, NJ American Dream  
Qualifier U.S. Date TBA Florida Location TBA  
Qualifier U.S. August 15 Dallas, TX Galleria Dallas   
Qualifier U.S. Date TBA Orange County, CA Location TBA   
CAN Qualifier & Grand Prix CAN August 29 West Edmonton, Alberta West Edmonton Mall 
U.S. Qualifier & Grand Prix U.S. September 5 Minneapolis, MN Mall of America Rotunda  

At each stop, participants can enjoy free play throughout the event, with on-site registration and competition split into dedicated sessions for ages 8–12 and ages 13+. Ages 8–12 compete in morning sessions, followed by afternoon sessions for ages 13+, with awards presented at the conclusion of each bracket. All times are local, and additional details, including official tournament rules and participating locations, can be found at Beyblade.com and will be updated periodically. 

Bladers will battle using Hasbro’s BEYBLADE X tops, putting their customization and strategy skills to the test as they compete their way through the tournament. The all-new BEYBLADE X SNEAK ATTACK BATTLE SET features a pop-up rail that creates high-speed Xtreme Dash action and explosive collisions, perfect for sharpening skills before battle. Also available for pre-order, the BEYBLADE X ROCKET GRIFFON H UX INFINITY STARTER PACK SET and BEYBLADE X LEFT SPIN STRING and LAUNCHER SET will launch July 15, 2026. Fans can visit the BEYBLADE X store on Amazon.com for the latest tops and stadium releases. 

BEYBLADE X Grand Prix

Hasbro announces The BEYBLADE X Secret Showdown Tournament Event in Atlanta on September 6

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The BEYBLADE X Secret Showdown

Hasbro, ADK Emotions NY Inc., and T-Licensing Inc. have collaborated with Amazon to bring The BEYBLADE X Secret Showdown, an exclusive BEYBLADE X tournament finale event in Atlanta, GA at the Atlantic Station (1380 Atlantic Dr NW, Atlanta, GA 30363) on Saturday, September 6. Registration will take place on-site from 1:00 PM to 2:00 PM ET and is capped at 100 participants—once that number is reached, registration will close. Tournament battles will follow from 2:00 PM to 4:00 PM ET. Two qualifying Bladers will win a trip to California to appear in a livestreamed finale event with a notable content creator, going head-to-head under the lights.

Bladers will use tops from Hasbro’s BEYBLADE X toy line to compete against fellow Bey-fans for a chance to advance and to compete in The BEYBLADE X Secret Showdown exclusive event finale in California on September 17, that will be livestreamed. The event will also feature Amazon-branded elements and exclusive product moments, including early battles in the BX-10 Stadium — a BEYBLADE X arena available for pre-order now, exclusively on Amazon’s online store, ahead of its November 1 launch.

Eligible participants must reside in the U.S. and have valid travel documents, be at least 18 years of age, able to travel to California between September 16–18, 2025 and agree to participate in the livestreamed finale event. Full eligibility criteria for participants and official tournament rules will be available on Beyblade.com soon

Level up your skills and get tournament ready with Hasbro’s latest BEYBLADE X Drop Attack Battle Set featuring an elevated X-Celerator Rail that sends BEYBLADE Tops to a higher elevation and drops down for crushing collisions and epic bursts.

SDCC 2025: Beyblade Announces New Beystadiums and Tops

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Beyblade kicked off San Diego Comic-Con 2025 with the reveal of all-new innovative Beyblade X Stadiums—the Beyblade BX-32 Wide Beystadium and Beyblade BX-00 Double Xtreme Motorized Beystadium!  

Featuring a rectangular design, the Beyblade BX-32 Wide Beystadium allows up to 3 Bladers to compete at the same time, escalating the battle! While the Beyblade BX-00 Double Xtreme Motorized Beystadium utilizes an outer XCelerator Rail that accelerates Tops, rocketing them around the stadium, using a motorized center that moves up and down with its own X-Celerator rail. 

There’s more! BEYBLADE X has welcomed a new addition to the line of collab Tops from Star Wars with the Beyblade X And Star Wars Collab Chewbacca 4- 80LF Vs. Stormtrooper 5-70b Multipack Set!

BEYBLADE BX-32 WIDE BEYSTADIUM

(HASBRO | Ages 8 years & up | Approx. Retail Price: $59.99 | Available Fall 2025) 

Experience BEYBLADE X, the next generation of BEYBLADE stadiums, Launchers, and Tops! Bladers launch their Tops into fierce clashes against their opponent’s Tops to score points – first to score 4 points wins. The BX-32 Wide Beystadium is the authentic TakaraTomy stadium from Japan, perfect for BEYBLADE battlers, enthusiasts, and collectors! The stadium has a rectangular design, allowing 3 Beybladers to compete at the same time, escalating the challenges and intensifying battles! It features the X-Celerator Gear System: When the gear of a BEYBLADE X Top engages stadium’s XCelerator rail, it super-accelerates Tops into an Xtreme Dash around the stadium for crushing collisions. Pair the stadium with Beystadium Launchers and BEYBLADE X Tops, which have interchangeable blades, ratchets, and bits (Launchers and Tops sold separately, subject to availability.) BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for kids ages 8 and up. 

BEYBLADE BX-00 DOUBLE XTREME MOTORIZED BEYSTADIUM

(HASBRO | Ages 8 years & up | Approx. Retail Price: $24.99 | Available Fall 2025) 

Experience BEYBLADE X, the next generation of BEYBLADE stadiums, Launchers, and Tops! Bladers launch their Tops into fierce clashes against their opponent’s Tops to score points – first to score 4 points wins. The BX-00 Double Xtreme Motorized Beystadium is the authentic TakaraTomy stadium from Japan, perfect for BEYBLADE battlers, enthusiasts, and collectors! The BX-00 Double Xtreme Motorized Beystadium has an outer XCelerator Rail that accelerates Tops into an Xtreme Dash that rockets them around the stadium, and features a motorized center area that moves up and down and has its own X-Celerator rail to launch Tops into a frenzied Xtreme Dash! Pair the stadium with Beystadium Launchers and BEYBLADE X Tops, which have interchangeable blades, ratchets, and bits (Launchers and Tops sold separately, subject to availability.) BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for kids ages 8 and up. 

BEYBLADE X AND STAR WARS COLLAB CHEWBACCA 4- 80LF VS. STORMTROOPER 5-70B MULTIPACK SET

(HASBRO | Ages 8 years & up | Approx. Retail Price: $24.99 | Available Fall 2025) 

Experience BEYBLADE X, the next generation of BEYBLADE stadiums, Launchers, and Tops! The BEYBLADE X and Star Wars Collab Chewbacca 4- 80LF vs. Stormtrooper 5-70B Multipack Set includes 2 right-spinning Tops and 2 Launchers (Beystadium required, sold separately). Launch right into battle or reconfigure the interchangeable blade, ratchet, and bit of Tops in this Star Wars Collab Multipack with those of other BEYBLADE X Tops (sold separately) to build your perfect BEYBLADE Top. BEYBLADE X features the X-Celerator Gear System to level-up your game. When the gear of a BEYBLADE X Top engages the rail of the Beystadium arena, it can super-accelerate into an Xtreme Dash rocketing it around the stadium. Bladers launch their Tops into fierce clashes against their opponent’s to score points – first to score 4 points wins. Hasbro BEYBLADE toys with authentic TakaraTomy die-cast metal Tops make great kids gifts for boys and girls ages 8 and up. 

SDCC 2025: Hasbro brings Transformers, Dungeons & Dragons, Magic: The Gathering, G.I. JOE, Beyblade, Star Wars, and Marvel!

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Hasbro has announced a full slate of fun-filled fan activities at San Diego Comic-Con International. Through an extraordinary brand lineup, attendees can immerse themselves in their favorite fandoms with a wide range of content and experiences celebrating Transformers, Dungeons & Dragons, Magic: The Gathering, G.I. JOE, and Beyblade, as well as premier collaboration brands, Star Wars and Marvel from Disney Consumer Products.

HASBRO BOOTH #3213 

  • Hasbro Pulse Booth – A physical manifestation of HasbroPulse.com, this immersive hub welcomes fans of all ages to explore, experience, and engage with the hottest Hasbro products. Get ready for larger-than-life photo ops with your favorite characters in a connected world where fandoms collide! 
  • Hasbro Pulse Toy Store – Once again, the Hasbro booth will offer physical product purchases, including a curated selection of top-quality toys and collectibles, including: 
    • Convention Exclusives – Attendees will have the opportunity to purchase the following Hasbro products:

TRANSFORMERS VOID RIVALS AUTOBOT JETFIRE, ZERTONIAN SOLILA, AND AGORRIAN DARAK

G.I. JOE CLASSIFIED SERIES #163, DREADNOKS COLD SLITHER: BAND OF VIPERS TOUR COMMEMORATIVE ACTION FIGURE SET

BEYBLADE 25TH ANNIVERSARY SET

GHOSTBUSTERS KENNER CLASSICS THE REAL GHOSTBUSTERS ECTO-GLOW HEROES COLLECTOR’S SET

STAR WARS: THE BLACK SERIES ANAKIN SKYWALKER & OBI-WAN KENOBI FIGURES

MARVEL LEGENDS SERIES GAMERVERSE MARVEL SNAP SAVAGE LAND 3-PACK

  • Hasbro Pulse Fanstreaming Studio – Don’t miss out! Tune-in to exclusive livestreams broadcasted directly from Hasbro’s booth. Featuring interviews and guest appearances, brand panel recaps, product reveals, and more, this content will be available on the Hasbro Pulse YouTube channel (18+). 

HASBRO BRAND EXPERIENCES 

Hasbro will immerse fans in the worlds of G.I. JOE and MAGIC: THE GATHERING with unforgettable experiences and live events. 

  • G.I. JOE Cold Slither Live Concert & Signing – Based on their depiction in the 1985 animated series G.I. JOE: A Real American Hero, Cold Slither will make its explosive on-stage debut at San Diego Comic-Con with a one-night-only concert experience on Thursday, July 24, at Brick by Brick. This 21+ event, presented by Hasbro and Reigning Phoenix Music, promises a full-force blend of original metal mayhem and ‘80s nostalgia. Purchase limited-edition show-only gear including exclusive t-shirts, posters, LPs, CDs, collectible pin sets and more. Tickets are now available exclusively at Brick by Brick’s official website. Snag the self-titled album exclusive “Zartan Chameleon Blue” and “Blood Moon Red” vinyl variants available only at the Hasbro and RPM booths, respectively. Fans can meet the band at the Stern Pinball/Reigning Phoenix Music Booth (#4029) on Friday, July 25th from 12:00 PM to 1:30 PM 
  • MAGIC: THE GATHERING and Marvel’s Spider-Man Swing into Comic-Con with a New York Twist – This July, MAGIC: THE GATHERING is teaming up with everyone’s favorite web-slinger to bring a little NYC magic to San Diego Comic-Con. From July 24–27, the Legends Ballroom at the Hard Rock Hotel San Diego will be reimagined and inspired by Spider-Man’s neighborhood—complete with comic book nods, immersive experiences, and brand-new cards. 

    Whether you’ve never held a MAGIC: THE GATHERING card or you’ve been dueling for years, there’s something for you. First-timers can learn to play inside a friendly neighborhood game store, while seasoned players can play with some of the newest cards from the collection. Everyone will walk away with welcome decks to celebrate the latest Universes Beyond Spider-Man launch. 
  • MAGIC: THE GATHERING Cabbage Cart/ Avatar: The Last Airbender at Petco Park Lexus Premier Lot  -Welcome to the Cabbage Cart! Step right up to the legendary Cabbage Merchant, strike a pose for an unforgettable photo, then claim your copy of Katara, the Fearless* the Magic: The Gathering – Avatar: The Last Airbender Promo Card. You’ll also score an exclusive SDCC Avatar: The Last Airbender tote bag…and of course, a cabbage. Stop by daily from Thursday-Saturday 10AM-5PM and Sunday from 10AM-4PM, but hurry, brave adventurers as supplies are restocked each day and vanish fast. Share your quest with the world using #MTGxATLA. 
  • BEYBLADE X Walmart San Diego Tournaments + BEYBLADE X and the San Diego Padres – Calling All BEYBLADE Fans! Fans ages 8–12 yrs old in the Chula Vista and San Diego areas can put their skills to the test at an upcoming BEYBLADE X Walmart tournament for a chance to qualify for the National Finals—and ultimately, the World Championship in Tokyo! Don’t miss your shot to battle with the best. Visit beyblade.com/worldchampionship2025 for more details. 

    Following the success of last year’s collaboration between BEYBLADE X and the San Diego Padres, ADK Emotions NY Inc. and T-Licensing Inc. have united with the MLB team once again to bring exciting fan experiences to games this summer. BEYBLADE X experiences will take place during home games at Petco Park in August (August 3, 2025: Padres vs. Cardinals, August 10, 2025: Padres vs. Red Sox and August 24, 2025: Padres vs. Dodgers). These special events will offer fans a free play area for epic BEYBLADE X battles at the ballpark. Starter packs will also be given away to Bey-fans onsite. 

HASBRO BRAND AND PARTNER PANELS 

San Diego Comic-Con attendees are invited to Hasbro’s highly anticipated brand panels dedicated to TRANSFORMERS, G.I. JOE, MAGIC: THE GATHERING, Star Wars, and Marvel. These special panel experiences will showcase new product reveals, provide major updates, and feature presentations from key partners and collaborators. 

Thursday, July 24 

  • The New Era of Power Rangers: 5:00PM – 6:00PM | Room: 23ABC – BOOM! Studios’ epic Power Rangers universe relaunched last year with the explosive Power Rangers Prime! This year, the Universe got a little bit bigger with the launch of the long-requested VR Troopers series! Join the creative teams behind the new Power Rangers Universe, alongside surprise guests for a behind-the-scenes look at all things Power Rangers! 
  • The Loyal Subjects Panel featuring JEM & THE HOLOGRAMS: 7:00PM – 8:00PM, Room: 28DE – Retro 80’s Toys & Talent – Join The Loyal Subjects (TLS Toy) on an epic journey to bring back the vibe of the 80’s with the coolest retro toys of all time. The TLS panel will be filled with buzzworthy conversations around the best 80’s brands including M.A.S.K., Jem & the Holograms, Popples, My Pet Monster, Strawberry Shortcake, Rainbow Brite and My Buddy. The design team will share ‘behind the design’ fun facts about many of the toys and will have some much-desired reveals of upcoming new releases to unveil. Tune in for even more exciting JEM & The Holograms music news! In addition, the panel will host OG voice actors from the 80’s animated shows the toys are based on, so fans can hear and see their toys brought to life like never before!  

Friday, July 25 

  • Hasbro G.I. JOE Panel: 10:00AM – 11:00AM, Room: 6DE -Join the G.I. JOE development team for a behind-the-scenes look at what’s next! The panel will feature exciting new product news, never-before-heard stories, digital character renders, in-hand figure prototypes, and pre-order launches.  
  • Marvel Legends Panel with Hasbro: 11:30AM – 12:30PM, Room: 5AB – The Hasbro and Marvel product experts will discuss exciting news about Hasbro’s ever-popular Marvel Legends product line! Attendees will also get a sneak peek of upcoming, never-before-seen items, followed by a Q&A for your burning Marvel Legends questions. 
  • MAGIC: THE GATHERING| Marvel’s Spider-Man First Look: 12:30PM – 1:30PM, Room: 5AB – In a celebration of the team-up between two iconic franchises, join us for a first look at Magic: The Gathering | Marvel’s Spider-Man. Previewing new cards and artwork, join Mark Rosewater, C.B. Cebulski, Aaron Forsythe and Sarah Wassell to learn how this set came to be. 
  • Hasbro Star Wars Panel: 2:00PM – 3:00PM, Room: 7AB – Join members of the Hasbro Marketing & Design teams as they discuss the popular Hasbro Star Wars figure lines, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure offerings from throughout the saga. Word on the Holo Net is there may also be a few surprises. May the Force be with you! 
  • Hasbro TRANSFORMERS Panel: 5:00PM – 6:00PM, Room: 25ABC – Join the Hasbro TRANSFORMERS Toy Development team as they take you behind the scenes to unveil the latest character figures from across the iconic brand and celebrate its ongoing partnership with Mattel’s iconic Hot Wheels line featuring the latest additions, Bone Shaker and Twin Mill. Plus, time permitting, there will also be a Q&A session filled with trivia and epic giveaways! 

Saturday, July 26 

  • Celebrating DUNGEONS & DRAGONS 2025: 2:30PM – 3:30PM, Room: 24ABC – DUNGEONS & DRAGONS continues its monumental rise in pop culture after 50 years! With more people rolling dice and telling stories every day, come hear from expert Dungeon Masters and Storytellers share how Dungeons & Dragons has secured its place in society and the tabletop. 
  • TRANSFORMERS and G.I. JOE: All Out War in the Energon Universe: 4:30PM – 5:30PM, Room: 5AB – THE BIGGEST YEAR FOR THE ENERGON UNIVERSE IS HERE! TRANSFORMERS, G.I. JOE, and VOID RIVALS from Skybound continue to top charts, and we aren’t letting up. Superstars Robert Kirkman (Void Rivals), Daniel Warren Johnson (TRANSFORMERS), Joshua Williamson (G.I. Joe), and Sean Mackiewicz (SVP/Publisher, Skybound) reveal their plans for the Quintesson War, the Dreadnok War, and more in a panel that will have everyone on the edge of their seats! Moderated by Arune Singh (VP, Brand, Skybound). 
  • Collectible Figures and More News from Playmates Toys: 5:30PM – 6:30PM, Room: 10 – Get the latest news on collectibles, exclusives and first-look debuts from Mighty Morphin Power Rangers and more! – Playmates Toys’ Jeff Trojan, Ray Geiman, Pat Linden, John Stelzer, Lydia Whitman and Aidan Rutten (marketing and design leaders) will review the calendar of collectible figures and exclusives from those brands and more.  
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