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Hasbro announces The BEYBLADE X Secret Showdown Tournament Event in Atlanta on September 6

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The BEYBLADE X Secret Showdown

Hasbro, ADK Emotions NY Inc., and T-Licensing Inc. have collaborated with Amazon to bring The BEYBLADE X Secret Showdown, an exclusive BEYBLADE X tournament finale event in Atlanta, GA at the Atlantic Station (1380 Atlantic Dr NW, Atlanta, GA 30363) on Saturday, September 6. Registration will take place on-site from 1:00 PM to 2:00 PM ET and is capped at 100 participants—once that number is reached, registration will close. Tournament battles will follow from 2:00 PM to 4:00 PM ET. Two qualifying Bladers will win a trip to California to appear in a livestreamed finale event with a notable content creator, going head-to-head under the lights.

Bladers will use tops from Hasbro’s BEYBLADE X toy line to compete against fellow Bey-fans for a chance to advance and to compete in The BEYBLADE X Secret Showdown exclusive event finale in California on September 17, that will be livestreamed. The event will also feature Amazon-branded elements and exclusive product moments, including early battles in the BX-10 Stadium — a BEYBLADE X arena available for pre-order now, exclusively on Amazon’s online store, ahead of its November 1 launch.

Eligible participants must reside in the U.S. and have valid travel documents, be at least 18 years of age, able to travel to California between September 16–18, 2025 and agree to participate in the livestreamed finale event. Full eligibility criteria for participants and official tournament rules will be available on Beyblade.com soon

Level up your skills and get tournament ready with Hasbro’s latest BEYBLADE X Drop Attack Battle Set featuring an elevated X-Celerator Rail that sends BEYBLADE Tops to a higher elevation and drops down for crushing collisions and epic bursts.

Hasbro has announced a continued partnership with Takara Tomy and ADK Emotions NY to launch Beyblade X

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Beyblade X

Hasbro has announced that it has renewed its long-standing partnership with Tomy Company, T-Licensing Inc, and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, these much-anticipated Generation 4 products will expand the global launch in Fall 2024, coinciding with the brand’s 25th anniversary.

New Beyblade X introduces a new spin on the toy line, commemorating previous generations while introducing new gear innovation, allowing Tops to speed into high gear for explosive battles. Beyblade X offers Tops identical in weight, feel, and performance across Hasbro and Takara Tomy, along with additional Hasbro Tops that meet the same high standard. The new generation builds off Beyblade’s rich history, from the brand’s launch in 1999 to 2008’s Metal Fusion launch to 2015’s Burst technology, while mirroring the high-quality fans have come to know and love with the Takara Tomy product.

The Generation 4 products will bring the world of Beyblade animation and toys together around Beyblade X, the latest installation of the fan-favorite series. In the new episodes, a rag-tag team of Bladers come together as friends and battle their way up The X to prove themselves against the best of the best.

The new storyline featuring a fresh lineup of characters is written by Hikaru Muno and Homura Kawamoto, the creators of critically acclaimed Kakegurui, and designed by Posuka Demizu, the artist behind one of the best-selling manga series The Promised Neverland. The opening theme song, “Prove,” is performed by global band ONE OK ROCK, and the ending theme song, “ZOOM ZOOM,” is performed by international Metaverse group aespa. The BEYBLADE X anime premieres October 6, 2023, on TV Tokyo in Japan. The U.S., Europe, Latin America and PAC anime premieres will follow in 2024. 

Hasbro will join fans in celebrating the new series, Beyblade’s 25th anniversary, and the global launch of Generation 4 products by giving them opportunities to commemorate the brand’s legacy through a variety of events throughout the year ahead.